Pizza Hut– the UK’s leading pizza restaurant and delivery chain –has today announced that it has created a 12-month media holding on atmAd digital out-of-home screens.

The restaurant chain is working with atmAd to drive restaurant footfall by specifically targeting consumers using the cash machine during the last week of each month, coinciding with pay day.

The Payday Campaign, planned and booked by Starcom, will promote Pizza Hut’s £4 Happy Hour Menu at high street ATMs within close proximity of restaurants nationwide.

Each week-long burst will aim to deliver over 750,000 impacts a month over the next 12 months, driving awareness of value offers amongst an audience who have money to spend on eating out.

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