Pop-up eateries a hit with New York’s hip
Friday, March 5th, 2010 at
8:14 pm by
RestaurantNews
When it comes to dining like a Gotham insider, you probably know all about food trucks and the secret speakeasies. But what about pop-up restaurants?
Born of the flailing economy, pop-up restaurants arrived on the New York scene a little more than a year ago. Chefs and would-be entrepreneurs squeezed by the recession were looking for ways to gain exposure and test new businesses with little overhead.
The popularity of these restaurants and food shops should be no surprise. In a town that fetishizes the newest, the ephemeral and the “thing that nobody else has done yet,” a restaurant or shop that’s open only for a limited time has a built-in cool factor.
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