Aurelio’s Pizza to Take Direct-to-Customer Marketing to “Next Generation” of Fans While Showcasing Brand and Family Experience
Chicago, IL (RestaurantNews.com) Aurelio’s Pizzeria, the renowned family pizza chain located primarily in the Midwest with franchises all over the country, has announced a new customer rewards mobile app that will launch November 24 followed by the launch of the newly designed website on November 25. The direct-to-customer marketing platform is the first of its kind in the family pizzeria industry and will allow Aurelio’s to offer highly personalized offers to its very loyal fan base, through an integrated experience featuring entertainment, online/mobile ordering and social media.
Aurelio’s currently has a database of 85,000 rewards members receiving coupon offers by mail, a costly and often impersonal method. The new app brings Aurelio’s to the forefront of the industry using a personalized and controlled experience through the mobile device that allows customers to redeem at their own convenience.
The app, which began development in August 2013 by Punchh, promises a deeper user experience and an increase in brand engagement using cumulative rewards, immediate redemption opportunities and mobile orders. Through the integration of social media, customers are awarded points for connecting to—and engaging with—Aurelio’s Twitter and Facebook pages, an effective way to leverage digital media behaviors and create brand loyalty. The mobile platform will feature exclusive videos and news that showcase the brand and the company’s community involvement. Additionally, the app will enhance and elevate the experience for consumers of all demographics, including children, who can play games on their parents’ phones, earning additional rewards while waiting for their food to be served or delivered.
“We are so fortunate to have generational customers, but we must continue to stay relevant with the advancing needs of consumers,” said Chief Operating Officer Kirk Mauriello. “With this investment and this strategy, not only will we be able to reward our customers, but we can immediately and continuously engage this next generation of fans as well.”
For the most effective mobile marketing tools, personalized advertisements can be directed to key consumers. Similarly, specialized offers can be directed to specific transactions, locations, dates, events and demographics. In conducting such focused marketing, Aurelio’s will be armed with the returned data of their customer base in order to develop and improve future marketing campaigns and brand experiences.
About Aurelio’s Pizza
With a history as rich and entrenched in the community as the pizza it’s famous for, the very first Aurelio’s restaurant opened on Ridge Road in Homewood, IL as the pride and joy of Joseph A. Aurelio, Jr. who decided to give it a go as a restaurateur at the age of 26. With its legendary “old oven” dating back to 1959 in its Homewood location, Aurelio’s was a pioneer in the concept of the Family Pizzeria in the United States and helped to launch pizza into the American lexicon. Since that time, Aurelio’s has become one of Chicagoland’s claims to fame. And, transplanted Chicagoans all over the map have helped to bring their favorite pizzeria franchise to 41 cities across six states, growing a strong fan base for the taste of Aurelio’s. Learn more at www.aureliospizza.com.