Some Phoenix-area restaurants, bars and coffee shops are seeing an uptick in business after a tough 2009 took a toll on their bottom lines.

January bar and restaurant sales have received a boost in the Phoenix market from the Tostitos Fiesta Bowl, National Football League playoff games and some improvement in consumer confidence. The sector is hoping February’s start to spring training will further help sales.

“We have seen better foot traffic, especially the weekend of the 15th of January with the (P.F. Chang’s) Rock ’n’ Roll Marathon and NFL games. It was the best Sunday we have ever had in our 16 years of business,” said Jim Scussel, owner of Four Peaks Brewing Co., which operates bars in Tempe and Scottsdale. “Our general numbers are up in January over last year, so that means better foot traffic.”

Chad Barnett, who owns 30 Subway restaurants in Arizona, said foot traffic is equal to or better than it was at the same time last year.

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