The Christmas – New Year season is generally not the season for restaurant discounts, but this year, times sure seem to be different. During a time of year when most people throw calorie counting and costs out the window, restaurants typically charge their full prices, even for a glass of water.
This year, however, as shoppers bob and weave from store to store based on deals, some big chain restaurants fear they’ll choose their lunch and dinner outings the same way. National chains such as Brinker International that over sees Chili’s Grill & Bar and DineEquity’s Applebee’s and IHOP are using more discounts and advertising than in past years. It’s a fight of epic proportion for that cost-cutting consumer dollar.