Restaurant.com Shines Spotlight on Family Dining ‘Behind the Menu’ in April


Restaurant.com Shines Spotlight on Family Dining 'Behind the Menu' in AprilThere is never enough time in a day for the modern family. Parents and children work hard and play hard, but often struggle to find quality time together. So why not take timeout for a family night out?

Restaurant.com announces its April edition of “Behind the Menu,” delivering six restaurants that serve kid-friendly food and atmosphere, plus dishes savory enough for a grownup palate.

“A meal away from home is the perfect timeout for a busy family,” says Restaurant.com CEO, Cary Chessick. “These six restaurants specialize in providing the right ingredients for a family to enjoy great food and meaningful conversation.”

This month’s featured restaurants include: Mister Up’s Restaurant in Middlebury, Vt.; GameWorks in Seattle, Wash.; Giordano’s in Lake Buena Vista, Fla.; The Red Maple Restaurant in Gretna, La.; CiCi’s Italian Ristorante in Fremont, Calif.; and Felix and Oscar’s in Des Moines, Iowa.

“Since we started with Restaurant.com, we’ve had a steady flow of new customers that tend to spend a little more,” says Rick Buck, general manager of Mister Up’s Restaurant. “Our wait staff also likes the new business, and we appreciate the customer feedback we get from Restaurant.com’s dining survey.”

“We’ve tried all kinds of advertising the last five years, but none has been as successful as Restaurant.com,” says Cecilia Carothers, owner (along with husband, Bob) of CiCi’s Italian Ristorante. “Restaurant.com brings in new patrons and introduces people to our restaurant. It’s also resulted in significant repeat business.”

Every month “Behind the Menu” focuses on a culinary theme that defines and inspires restaurants across the country, then celebrates the Restaurant.com restaurants that bring that theme to life. The monthly “Behind the Menu” theme is selected based on cultural relevance and seasonality, and the restaurants are chosen on how they relate to the theme based on criteria including the restaurant’s popularity with diners, high standards for service, unique cuisine, memorable ambiance and more.

Restaurant.com is passionate about recognizing the wonderful cuisines and characteristics of its restaurant partners, and is dedicated to helping its restaurant partners create an emotional connection with their patrons. While “Behind the Menu” in April celebrates family dining, American cuisine and romantic dining have been featured in previous editions.

To learn more about “Behind the Menu” and the spotlighted restaurants for April, visit: http://www.Restaurant.com/BehindTheMenu.