Restaurant Marketing Ideas for May

According to the National Restaurant Association, Mother’s Day is the most popular day of the year to dine out.  But your restaurant marketing efforts don’t have to end there.  Savvy restaurant owners and operators know that there are many special days in May that can be used with promotional activities.

Mother’s Day isn’t the only day in May that your restaurant can honor someone special.  There’s also the International Day of Families, Brothers and Sisters Day, Visit Your Relatives Day, International Firefighters Day, International Nurses Day, School Principal’s Day, National School Nurse Day, National Receptionists Day, and National Waiters and Waitresses Day.  And don’t forget Military Spouse Appreciation Day and Memorial Day.  May is also Military Appreciation Month.

The entire month is devoted to food as May is National Asparagus Month, National Barbecue Month, National Chocolate Custard Month, National Egg Month, National Hamburger Month, National Salad Month, National Salsa Month and National Strawberry Month.  You can also take advantage of National Photography Month by posting great food photos on Pinterest, Facebook and Twitter.

For more menu marketing ideas, take advantage of special food days devoted to Apple Pie, Blueberry Cheesecake, Brisket, Buttermilk Biscuits, Cheese Souffle, Cherry Cobbler, Chocolate Chips, Chocolate Custard, Chocolate Parfait, Coconut Cream Pie, Devil’s Food Cake, Escargot, Hamburgers, Nutty Fudge, Orange Juice, Pizza, Quiche Lorraine, Roast Leg of Lamb, Salad, Shrimp, Truffles, Vanilla Pudding and Walnuts.  There are also days set aside for Mint Juleps, Moscato and beverages in general.

Here’s your restaurant marketing calendar for May:

Military Appreciation Month
National Asparagus Month
National Barbecue Month
National Chocolate Custard Month
National Egg Month
National Hamburger Month
National Photography Month
National Salad Month
National Salsa Month
National Strawberry Month

1 – Mother Goose Day
1 – School Principal’s Day
1 – May Day
1 – National Chocolate Parfait Day
2 – International Tuba Day
2 – National Truffle Day
2 – Brothers and Sisters Day
3 – National Chocolate Custard Day
3 – National Two Different Colored Shoes Day
3 – Join Hands Day
3 – National Hamburger Month begins
4 – National Candied Orange Peel Day
4 – International Firefighters Day
4 – Star Wars Day
4 – National Orange Juice Day
4 – World Laughter Day
5 – Cinco de Mayo
5 – Cartoonists Day
6 – International No Diet Day
6 – National Beverage Day
7 – National Roast Leg of Lamb Day
7 – National School Nurse Day
8 – No Socks Day
8 – National Coconut Cream Pie Day
9 – National Moscato Day
9 – Lost Sock Memorial Day
9 – Military Spouse Appreciation Day
9 – National Salad Month begins
10 – Mother Ocean Day
10 – National Train Day
10 – National Shrimp Day
11 – Mother’s Day
11 – Eat What You Want Day
11 – Twilight Zone Day
12 – National Nutty Fudge Day
12 – International Nurses Day
12 – Limerick Day
13 – National Apple Pie Day
13 – Leprechaun Day
14 – National Buttermilk Biscuit Day
14 – Chicken Dance Day
14 – National Receptionists Day
14 – Third Shift Workers’ Day
15 – National Chocolate Chip Day
15 – Peace Officers Memorial Day
15 – International Day of Families
16 – National Asparagus Month begins
16 – National Pizza Party Day
16 – Endangered Species Day
17 – National Walnut Day
17 – National Cherry Cobbler Day
17 – Learn to Swim Day
18 – National Cheese Souffle Day
18 – Visit Your Relatives Day
18 – No Dirty Dishes Day
19 – National Devil’s Food Cake Day
20 – National Quiche Lorraine Day
21 – National Strawberries & Cream Day
21 – National Waiters and Waitresses Day
22 – National Vanilla Pudding Day
22 – National Maritime Day
22 – World Goth Day
23 – National Taffy Day
23 – World Turtle Day
23 – Lucky Penny Day
24 – National Escargot Day
24 – Tiara Day
25 – National Tap Dance Day
25 – Indianapolis 500
26 – Memorial Day
26 – National Blueberry Cheesecake Day
26 – World Lindy Hop Day
27 – Barbecue Month begins
28 – National Brisket Day
28 – Senior Health & Fitness Day
28 – International Hamburger Day
30 – National Mint Julep Day
31 – National Macaroon Day
31 – Save Your Hearing Day

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