Restaurant Marketing Ideas for May

According to the National Restaurant Association, Mother’s Day is the most popular day of the year to dine out.  But your restaurant marketing efforts don’t have to end there.  Savvy restaurant owners and operators know that there are many special days in May that can be used with promotional activities.

Mother’s Day isn’t the only day of the year that your restaurant can honor someone special.  There’s also Firefighter’s Day, Receptionists Day, International Nurses Day and Peace Officers Memorial Day.  The entire month, in fact, is Military Appreciation Month.

For menu marketing, you can take advantage of Roast Leg of Lamb Day, National Eat What You Want Day, National Apple Pie Day, National Walnut Day, World Whiskey Day and National Escargot Day.

The entire month of May, it seems, is devoted to food.  There’s National Asparagus Month, National Barbecue Month, National Chocolate Custard Month, National Egg Month, National Hamburger Month, National Salad Month, National Salsa Month and National Strawberry Month.

Other days in May lend themselves to interesting and sometimes silly promotions.  Free drink offers for those dressed as Princess Leia on Star Wars Day?  Special items for those who wear a straw hat on Straw Hat Day?  Treat the ladies as royalty on Tiara Day?  Facebook video contests for Play Your Ukulele Day or Chicken Dance Day?

There are many angles to explore.

Here’s what else May has to offer:

1 – May Day
1 – Lei Day
2 – Play Your Ukulele Day
3 – Paranormal Day
4 – Star Wars Day
4 – Free Comic Book Day
4 – Firefighter’s Day
5 – Cartoonists Day
5 – World Laughter Day
5 – Cinco de Mayo
7 – Roast Leg Of Lamb Day
8 – Receptionists Day
11 – National Eat What You Want Day
11 – Military Spouse Appreciation Day
11 – Train Day
12 – Mother’s Day
12 – International Nurses Day
12 – Doodle Day
13 – National Apple Pie day
13 – Frog Jumping Day
14 – Chicken Dance Day
15 – International Day of Families
15 – Peace Officers Memorial Day
15 – Straw Hat Day
17 – National Walnut Day
17 – Pack Rat Day
18 – World Whisky Day
18 – Bike to Work Day
18 – Museum Day
20 – Maritime Day
21 – Endangered Species Day
22 – Goth Day
23 – Turtle Day
24 – Tiara Day
24 – National Escargot Day
25 – Geek Pride Day
25 – National Tap Dance Day
26 – Indianapolis 500
27 – Memorial Day

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