Restaurant websites: casting the net
Rare is the restaurant that doesn’t have a website these days. Even rarer is finding a good one. Elegantly designed and / or witty sites that deliver accurate information swiftly are at a premium. Earlier this month I had to gently point out to a Michelin-starred venue that someone had misspelled ‘restaurant’ in 28-point font on their homepage. That is how seriously many restaurants treat their websites.
Precisely what errors, on a website, might put you – the potential customer – off, may well be a matter of taste. Personally, I can tolerate the odd spelling mistake and, even, the occasional out-of-date menu. Neither inspires confidence, but restaurants are hectic places. Peripheral details can be overlooked. Plus, I am not sure there is a direct correlation between someone’s ability to cook my tea and their punctuation. They’re very different skills.
More damaging, to my mind, are websites which whether by omission or clunky design lack basic information. Lee Rosy’s Tea is a nice cafe and Aumbry an interesting restaurant, but how would you know, when neither website carries a menu?
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