Rise of the machines: Coke bets on Freestyle growth
Coca-Cola’s Freestyle soda fountain machine can blast out 106 different drinks in untold thousands of permutations, using touchscreens and super-strong concentrate in packs that look vaguely like VHS cassettes. It pours drinks at temperatures just above freezing.
No question, the technology provokes oohs and aahs. Now to the bigger question: Will restaurants be impressed enough with the gizmo to help Coca-Cola meet its ambitious goals of covering the country with the machines?
Coca-Cola plans to put 2,000 Freestyle machines in about 15 markets this year, up from about 120 machines in use now. About 20 Freestyle machines are built every day. The machine has reached restaurants in Atlanta, Dallas and southern California. Coming soon: Chicago, Orlando and cities yet to be announced.
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