30-Second SiriusXM ad Is Smoothie and Juice Franchise’s First National Advertising Campaign
Los Angeles, CA (RestaurantNews.com) Robeks has launched its first national ad campaign aimed at educating potential franchise owners and customers about the healthy smoothie franchise. The ads will reach hundreds of thousands of radio listeners via SiriusXM radio channels including Fox News, Fox Business, CNBC and ESPN radio.
The 30-second commercial features a conversation between a woman shopping for a franchise and a man offering to help. The woman feels overwhelmed by the sheer number of franchises to choose from. After hearing her frustration, the man jumps into the conversation and explains that Robeks is different than most franchises thanks to smoothies and juices made from the freshest fruits and vegetables, a fantastic sales record and a colorful, state-of-the-art new store design.
The ads will air during East and West Coast drive times.
“Our new radio ads take Robeks to a new level of brand visibility, and we’re definitely ready for it,” says Robeks Chief Development Officer Mike Reynolds. “As more and more Americans are embracing healthier dining options, we want to make sure Robeks is top of mind for them, both as a business opportunity and a healthy food choice for their busy lifestyles.”
Robeks has long stood out in the smoothie and juice bar franchise industry, thanks to its focus on nutrition and innovation. In the past year, Robeks has been intensely focused on building its strength as a legacy brand — a smoothie franchise that leapfrogs over the competition because of its superior products, service, franchisees and vision.
“Our customers are rewarding us with their loyalty and commitment,” Reynolds says. “We’ve seen 24 consecutive months of same-store sales growth and a spike in interest in our franchises. From the start of 2012 to the end of 2013, we saw a massive surge in inquiries from potential franchisees — up 1,900%. It all translates into a lot of momentum, and 10 new locations are already planned for the coming year.”
To learn more about Robeks, visit RobeksFranchise.com.
Chief Development Officer