(RestaurantNews.com) Romano’s Macaroni Grill, a Dallas-based casual dining restaurant chain, is extending its community outreach effort through a regional partnership with GroupRaise.com, the nation’s largest online resource for non-profit restaurant fundraising opportunities.
Romano’s Macaroni Grill has been putting extensive effort into engaging with their local communities. To facilitate its community presence, the restaurant has listed all of its 11 Dallas-Fort Worth locations on GroupRaise.com. This enables local community groups in the DFW area such as schools, churches, and charitable organizations to organize restaurant fundraisers online in a matter of minutes without countless phone calls or emails.
On www.groupraise.com, individuals can request dates at local restaurants for fundraisers in which they invite others out to eat and the restaurant donates a percentage of the group’s meal sales back to their charitable cause. GroupRaise Meals are typically attended by 20-200 customers of which 60% are first time customers to the restaurant and 96% report that they will return after the experience. The company has explosively grown to its national reach of over 550 restaurant locations since the beginning of the year.
“With GroupRaise, customers come in and pay full menu price, and they know part of their meal is going back to a charity they care about. That establishes an emotional connection with the brand and validates the pricing. Our customers like spending more because they know they are supporting more,” said GroupRaise CEO Devin Baptiste.
Romano’s Macaroni Grill is joining a broader movement of restaurants like Jason’s Deli who are committed to getting involved in their community. Jason’s Deli is now using GroupRaise nationally at over 160 locations (GroupRaise.com/Jasonsdeli). “GroupRaise has been great for us, [it] got us connected with our community. [It] allows us to give back more and also increase sales.” said Angela Willis, local sales manager for Jason’s Deli franchises in the greater Knoxville area.
Romano’s Macaroni Grill is committed to taking an innovative approach to engaging their community. Providing online access for community groups to engage helps a new generation connect in a way that speaks to them. For more information, visit http://www.groupraise.com/solutions.