Western-Themed Quick-Service Chain Introduces Texas Pete® Buffalo Chicken Tenders As Summer Menu Special
Frederick, MD (RestaurantNews.com) Summer is finally here and it’s heating up at Roy Rogers Restaurants. In partnership with Texas Pete®, the western-themed QSR restaurant has added a limited-time offering to Roy Rogers’ popular line up of chicken dishes. This new menu item, Texas Pete® Buffalo Chicken Tenders, features Roy’s original hand-breaded tenders, dipped in Texas Pete® and sold separately, or as a combo, with options of 3, 4, 8, or 12 pieces.
“We’re going all in this Summer,” says Mark Jenkins, Senior Director of Marketing at Roy Rogers. “Texas Pete® Buffalo Chicken Tenders takes our original hand-breaded tenders to the next level. The intense flavor will leave our customers wanting more.”
Jenkins notes the success of its first partnership with Texas Pete® was a factor in bringing back this fiery sauce in a new way.
“Partnering with Roy Rogers for the Texas Pete® Spicy Chicken Sandwich was a great opportunity to connect two great brands and develop unique flavors for the Roy Rogers guests,” says Glenn Garner, Garner Foods Chief Marketing Officer. “The Roy Rogers and Texas Pete® duo is serving up a delicious dish again this Summer and we hope to continue to grow our partnership and bring new, innovative dishes that are sure to please our fans.”
For more information on Texas Pete® Buffalo Chicken Tenders, as well as the complete Roy Rogers menu, visit www.royrogersrestaurants.com.
About Roy Rogers® Restaurants:
Based in Frederick, Md., Roy Rogers® is a chain of western-themed quick-service restaurants offering broad appeal across multiple dayparts and generations. The company is famous for serving up a “Triple Threat” – three popular main dishes including USDA choice top round roast beef, hand-breaded, fresh fried chicken and great-tasting burgers – and for its famous Fixin’s Bar®, where guests can customize their orders with a variety of fresh produce, condiments and signature sauces. Information on the company, its menu and current promotions is available at www.royrogersrestaurants.com and on Twitter, Facebook and Instagram.
Founded in 1968, Roy Rogers currently consists of 22 company-owned restaurants and 25 franchise restaurants in six states. Qualified franchise investors are now being sought to develop the beloved brand. Franchise information can be found at www.royrogersfranchising.com or by contacting the Roy Rogers franchising department at firstname.lastname@example.org or (240) 454-2149.
About Garner Foods
Headquartered in Winston-Salem, NC, Garner Foods is famous for its Texas Pete® Hot Sauce, a leading brand of hot sauce in the U.S. Founded in 1929 as a maker of barbecue sauce, the company now sells a full line of hot sauces, wing sauces, and seafood sauces under the Texas Pete® brand, as well as salsa and tortilla strips under the Green Mountain Gringo® brand. Garner Foods products are sold in supermarkets, military commissaries, convenience stores, and restaurants throughout the U.S. Green Mountain Gringo® Salsa was named America’s best-tasting salsa by Delish.com in 2018, and was named the “best jarred salsa” in a taste test by The Washington Post of the top 14 brands.