Ask Michael Sangregorio how his restaurant ended up on all the top 10 listings that matter and he’ll tell you getting the word out has been easy. In fact, it costs him only $20 a month.

The owner of Local Kitchen & Wine Bar in Toronto says getting on board with a subscription-based email marketing service to manage his mailing lists, distribute his newsletters and crunch some numbers has proven to be a very smart investment. “We didn’t do much besides sending an email newsletter and opening the door. It’s been hard for customers to get a seat ever since.”

He started his email campaign a few months before the restaurant’s launch just to generate interest. “Every day, people were coming by to ask about us, so we told them to sign up for the newsletter. We got 1,000 subscribers.”

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