Sedona Taphouse to Open First Unit in Richmond, Virginia

Sedona Taphouse to Open First Unit in Richmond, VirginiaSedona Taphouse LLC., today announced the planned opening of it’s first unit to be located in Richmond, VA. Sedona Taphouse is an upper scale concept focusing around 500 plus craft beers and a premium wine list. The food selections are high quality smaller plates. The concept is Wi-Fi enabled, includes live entertainment and an outdoor patio complete with fire pit. Barbaro states, ” the interior reflects what we believe our target customer is looking for; warm, natural surroundings, including a stone wall that is lighted to bring to mind the beauty of the red rock formations found in Sedona, AZ.”

Veteran restaurateur, Dennis Barbaro, created the concept seeing an opportunity in this niche. Barbaro says, “We are a unique concept in an under served niche. A typical craft beer taphouse is more of a beer hall or pub and typically does not appeal to a large segment of women. Our concept will appeal equally to both men and women. We are creating a very fun, comfortable and vibrant atmosphere.”

The first unit is being opened through private investment with plans of expansion through franchising, company owned stores and joint venture partnerships.

Barbaro, a former Outback Steakhouse and Bonefish Grill Partner, goes on to say, ” the business model reflects impressive profit margins and return on investment and is designed for ease of execution.”

The planned opening is November 2011.

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