Should Your Restaurant Ban Foodstagramming?
Consumers are passionate about exceptional dining experiences. They’re also passionate about social media, so it was only a matter of time before they transformed these two passions into “foodstagramming”—a trend in which restaurant diners Instagram or TwitPic images of their favorite restaurant dishes.
A recent article in The New York Times pointed out that not all restaurant owners are keen on the idea of patrons instantly disseminating culinary images to scores of online followers. In fact, some restaurant owners have opted to banned foodstagramming and instruct patrons that in-restaurant photography simply isn’t permitted.
So what’s really going on here? Should your restaurant ban foodstagramming, or should you embrace it as a resource for extending the value of the dining experience you’ve worked so hard to create?