Signs of worry in a beef bowl in Japan
The broiled meat is tender and the rice is silky-smooth. But as Japan’s economic recovery falters, beef bowls have come to symbolize one of its most pressing woes: deflation.
The big three beef bowl restaurant chains in Japan, the country’s answer to hamburger giants like McDonald’s, are in a price war.
It is a sign, many people say, of the dire state of the Japanese economy that even bargain beef bowl restaurants must cut their already low prices to keep customers.
The battle has also come to epitomize a destructive pattern repeated across Japan’s economy. By cutting prices hastily and aggressively to attract consumers, critics say, restaurants decimate profits, squeezeworkers’ pay and drive theweak out of business – a deflationary cycle that threatens the nation’s economy.
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