Fast-Casual Franchise Brand Continues Growth in the Lone Star State with Fort Worth Area Development
Fayetteville, AR (RestaurantNews.com) Slim Chickens, a leader in the “better chicken” segment of fast-casual restaurants, is bringing its fresh chicken and unrivaled flavor to Mansfield, Texas – the brand’s 21st location in the Lone Star State. The brand’s expansion is led by franchise veterans Flint Harris and Max Moore.
Texas’ new restaurant is located at 3600 E Broad Street in Mansfield, Texas and opened on June 5th. This is the fifth location Harris and Moore have opened in the state.
“There is always a demand for great food in Texas and our continued expansion in Mansfield reflects our effort to bring people high-quality ingredients and outstanding service for an unforgettable dining experience,” said Sam Rothschild, COO of Slim Chickens. “Slim Chickens is the first of its kind in the Dallas-Ft. Worth metro area, and with extensive experience in franchising, we’re thrilled to have Flint and Max at the helm of our continued expansion in the state.”
Prior to expanding the Slim Chickens brand, Harris, a Fort Worth native, received his master’s degree in sports management and a doctorate in adult education. His accolades led him to a position with the University of Arkansas’ Razorback Athletics. He later moved to Waco, Texas and joined Baylor University as the Director of Student Athletic Services, working with the football and tennis teams to ensure student athletes stayed on track to earn their degrees. In 2011, Harris moved back to Fayetteville, Ark. and purchased dessert franchise Bliss Cupcake Cafe, growing the brand from one to four stores. Harris invited his lifelong friend Max Moore, who has a business background in hotel and restaurant franchising, to join him in 2012. The business duo ended up dining at Slim Chickens frequently because of the restaurant’s proximity to their cupcake shops. After speaking to the owners, the two wanted to expand the young “better chicken” brand and signed a five-unit agreement.
Harris and Moore’s newest location is making a big splash for the restaurant’s grand opening by offering free Slim Chickens for a year to the first 50 customers who come to dine on June 5th.
“We were Slim Chickens customers before we were franchisees, and that is a testament to our confidence in the brand’s ability to shake up the restaurant scene in Fort Worth,” said Harris. “We want customers to experience the same, fresh chicken Max and I fell in love with, and we’re thrilled to continue this expansion journey with the brand.”
With its always fresh, made-to-order chicken tenders and wings, and wide variety of housemade dipping sauces and dressings, Slim Chickens provides guests with the ability to customize a meal to satisfy any craving. Slim Chickens also offers grilled tenders, fresh salads, and chicken and waffles. To offset the savory side of the menu, rotating desserts served in Mason jars are also available.
For franchising information, please visit http://slimchickensfranchise.com.
About Slim Chickens
Slim Chickens opened in 2003 in Fayetteville, Arkansas, with a focus on culinary excellence in a fast-casual setting. Guests can always expect fresh chicken tenders and wings cooked to order and served with handmade dipping sauces made from scratch. With more than 50 locations today and a fanatical following in 11 states, the eternally cool brand is an emerging national franchise leading the “better chicken” segment and intends to grow nationwide to a footprint of 600 restaurants over the next decade. Southern hospitality is not just for the South; everyone, everywhere can appreciate honest food and socializing with friends and neighbors. To learn more about the brand, visit slimchickens.com.
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