Smashburger Announces Canadian Expansion Plans With New Director of Franchise Sales
Calgary, Alberta (RestaurantNews.com) Smashburger, America’s fastest growing “better burger” restaurant is ready to expand further into Canada with the help of its newest team member, Audra Wosik, Director of Franchise Sales in Canada.
Smashburger entered the Canadian market for the first time last year with the opening of two new restaurants in Calgary. The popular better burger chain has a competitive growth plan, opening restaurants in Edmonton, British Columbia, Ontario and Quebec between now and the end of 2014.
“Canada is an important growth market for us. Canadians understand what better burgers are all about and appreciate how Smashburger has defined this segment with our fresh, never frozen beef patties, our premium toppings are our ability to customize a menu based on regional locations,” said David Prokupek, Chairman and CEO of Smashburger. “We have lots of demand for our burgers in Canada. That is why we brought Audra Wosik on board. Her experience in the franchise industry will help us identify the right partners and develop markets designed to fuel our growth here.”
Audra Wosik brings more than 20 years’ experience in the franchise industry and a solid understanding of operations, marketing, real estate, and sales. “Smashburger is a dynamic company that offers its customers a diverse menu, local ingredients and stellar customer service. I look forward to working with franchisees and introducing this award-winning concept into new Canadian markets.”
Prior to joining Smashburger, Audra worked as Director of Franchise Operations for Regis Corporations where she oversaw day-to-day franchise operations for all of Canada. Most recently, Audra worked at CARA Operations as Manager of Franchising and Development.
Smashburger aims to continue its expansion into Canada with plans for 200 new stores across country in the next 10 years. International expansion is also part of Smashburger’s plans for continued growth as the restaurant strives to become the number one global “better burger” brand.
For more information, and for a list of Smashburger locations, please visit www.smashburger.com.
Smashburger is the America’s fastest growing, fast casual “better burger” restaurant and is currently branching out into Canada. Its hand-crafted burgers are made with fresh, never frozen, 100 per cent Certified Angus Beef, that are “smashed”, seared and seasoned on the grill to juicy perfection for every individual order. Guests can build their own burger masterpiece or enjoy one of Smashburger’s award-winning signature recipes. Smashburger localizes its menu in every market including a unique burger and often chicken sandwiches, sides and shakes that highlight the distinctive flavours of that region. Smashburger also serves tender marinated grilled or crispy chicken sandwiches, a black bean veggie burger, grilled and split hot dogs, freshly prepared entrée salads, kids’ meals, and an array of signature sides along with handspun Nestle milkshakes and local beer. Developed and owned by private equity firm Consumer Capital Partners (CCP), Smashburger operates and develops both corporate and multi-unit franchise territories across the globe with 156 restaurants in the United States, one location in Calgary and one in Kuwait. Smashburger recently topped Fast Casual’s 2012 Top Mover & Shakers list, and was named America’s Most Promising Company by Forbes magazine last year. It is the recipient of the International Council of Shopping Centers 2011 Hot Retailer Award and was also named to the 2011 Inc. 500 list. To learn more, visit www.smashburger.com.
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