Snuffer’s Goes to Backup Plan, Promotes Dakburger to Starting Lineup

Snuffer's Goes to Backup Plan, Promotes Dakburger to Starting Lineup

‘Burger of the Future’ rolls out earlier than planned, beginning Sept. 11

Snuffer's Goes to Backup Plan, Promotes Dakburger to Starting LineupDallas, TX  (RestaurantNews.comSnuffer’s Restaurant & Bar is calling an audible and rolling out a fresh, exciting new burger much earlier than expected.

On Sunday, Sept. 11, the legendary Dallas brand will debut the all-new Dakburger, once considered its “Burger of the Future” but now pressed into service on an accelerated timetable. Chefs in Snuffer’s Arlington restaurant have been working on the Dakburger since late April, after discovering a promising recipe on a scouting trip to Mississippi.

“The Dakburger has performed surprisingly well in limited testing, but we were planning to keep tweaking it in the kitchen for another year or so before rolling it out to compete alongside the veteran burgers on our menu,” said Tim Schroder, Snuffer’s Vice President of Operations Services. “We hope the Dakburger will become an immediate star and carry our menu for the next 10 years. Or at least the next six to 10 weeks.”

The Dakburger is a 100% fresh ground chuck burger topped with Applewood smoked bacon strips, Hickory BBQ sauce, cheddar cheese and red onions on a poppy seed bun. Priced at just $7.79, the burger will stay in Snuffer’s starting lineup as long as it performs well. (Prices and participation may vary by location.)

“Burger lovers and anyone who enjoys rooting for the new kid on the block are invited to come by their favorite Snuffer’s on Sunday, Sept. 11, watch some football and see if the Dakburger lives up to its lofty expectations,” continued Schroder. “We know it’s a whole new ballgame when we take a rookie burger from test phase to the real action, but we love what we’ve seen so far. We think the Dakburger will pass with flying colors and become an instant fan favorite.”

Snuffer’s now has 11 restaurants throughout North Texas, with its newest location now open in Greenville, TX. For the restaurant nearest you, and more information on the entire menu, visit  

About Snuffer’s Restaurant & Bar

The iconic Snuffer’s Restaurant & Bar brand has been a Dallas institution since 1978, serving its signature menu of legendary Burgers and famous Cheddar Fries. Snuffer’s is the perfect place for guests to catch up with friends and family, watch a game or enjoy a casual happy hour after work. Open seven days a week, there are currently 11 Snuffer’s restaurants throughout North Texas, with its newest location now open in Greenville, TX. For more information, visit

Ladd Biro
Champion Management