Social media continues to gain ground for those in the restaurant business during the 91st annual National Restaurant Association (NRA) show running Saturday to Tuesday in Chicago. There were video screens on the show floor with live Twitter feeds, and educational sessions designed to help educate restaurateurs and vendors on capitalizing the different digital marketing options.

Social media isn’t just a marketing strategy for full-service restaurant operators. Quick-serve restaurants are increasingly tapping into new media strategies to drive traffic and loyalty. 24 percent of adults surveyed by the NRA in November 2009 say they would likely sign up for email notifications of daily specials, and 17 percent are likely to sign up for text message notifications.

Quick-serve restaurateurs are listening. More than half of quick-serve operators plan on adding a Facebook page in the next two years, and 38 percent plan on launching blogs about their restaurants, according to the NRA.

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