South Florida eateries preparing Super Bowl deals

In recent years, restaurants have latched on to holidays and other celebrations to market themselves and offer special deals. And with the National Retail Federation predicting that a record 171 million people will watch the game this year, it’s a good time to do a major promotional push.

Restaurant chain Hooters is giving away a 42-inch LCD HDTV at each of its locations Sunday . Customers must register for a chance to win. This is the seventh year in a row the company has offered a free TV on Super Bowl Sunday.

Meanwhile, Papa John’s, which this year opted not to buy Super Bowl TV ad time, is nevertheless promoting itself with an offer to buy everyone in America pizza.

Continue reading . . .