Contest featuring vacation to Europe continues thru March 31; CeeLo Green’s TY KU liqueur specials prove to be guest favorites
Dallas, TX (RestaurantNews.com) Underscoring the notion that “Every Day is St. Paddy’s Day at Bennigan’s,” the Legendary restaurant chain is keeping the party going all month with a little help from chart-topping artist CeeLo Green.
Drink specials introduced at the beginning of March featuring TY KU, a line of flavorful liqueurs co-owned by CeeLo, have proven to be a popular addition to Bennigan’s extensive specialty drink menu. The Lucky Lemonade and Green Island Breeze cocktails are even featured in YouTube videos that have been watched by thousands after being picked up by PerezHilton.com.
Bennigan’s “Get Lucky” St. Paddy’s Day campaign is running through the end of March with scratch-off cards that enable restaurant guests to instantly win free meals, appetizers, desserts and more. In addition, the fun continues online at a special microsite, getluckyatbennigans.com, and Facebook, where fans can enter to win a trip to Europe by visiting the special “Get Lucky” app.
“There’s no better time of year to experience Bennigan’s than St. Paddy’s Day, but just because the special day has passed doesn’t mean we’ve stopped celebrating,” said Paul Mangiamele, President and CEO of Bennigan’s Franchising Company, LLC. “That’s why we enlisted our friend CeeLo, and his fabulous TY KU liqueurs, to add some star power to our month-long festivities. So come back in, enjoy some great Irish-themed food and drinks, and you just might get lucky.”
Also debuting for this year’s St. Paddy’s Day, Bennigan’s is partnering with Pabst Blue Ribbon on the all-new Bennigan’s Brew featuring a signature glass. And for an authentic way to begin and end their meal, guests can savor Bennigan’s signature Irish Coffee, featuring Jameson Irish Whiskey. In the spirit of genuine Irish hospitality, the fresh coffee is sweetened to the guest’s taste and housemade cream is lightly whipped and layered tableside.
Bennigan’s is in the midst of a Legendary comeback, opening an average of one new restaurant a month in 2013 and with more than 150 restaurants open or under contract worldwide.
Bennigan’s is a high-energy neighborhood restaurant and tavern that is redefining casual dining. With chef-driven food, innovative drinks and warm, friendly Irish Hospitality, this Legendary brand delivers memorable dining experiences to every guest, every meal, every day. Every member of the team “bleeds green” and demonstrates a 25/8 focus to support its franchise community. The company’s revolutionary comeback has introduced a new generation of Bennigan’s that reflects the brand’s history and pays respect to its rich heritage. Bennigan’s focus on reinvention, flexible prototypes, Legendary service and compelling returns on investment has resulted in explosive growth both domestically and internationally.
For franchising information, visit www.bennigans.com or call 855-GOT-BENN.