Steak for the Stiletto Crowd


What do people do in bum economic times? Like in prosperous economic times, they party, right? Which partly explains the opening of a few new venues in New York City where you’ll be able to get your drink on.

Then again, new restaurants and lounges are always closing and reopening and cropping up in this city of ours. Who would have thought, for instance, that STK, the steakhouse in the Meatpacking District that opened in 2006, would have turned into a national restaurant franchise, with new locations opening in Atlanta and in Midtown (at the Grace Building) in the coming weeks?

The idea behind STK, said Jonathan Segal, the CEO of the One Group, was to create a steakhouse for women. When he visited several area steakhouses, “the majority were full of men,” said Mr. Segal. “If you cater to a female market, men will follow happily and empty their wallets into your tills.”

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