Home of the Original Steakburger Also Continues Menu Price Freeze Throughout 2017
Indianapolis, IN (RestaurantNews.com) Steak ‘n Shake, home of the Original Steakburger and the restaurant industry’s longest established brand in the premium burger and milkshake segment, is giving its customers a little more to love in advance of Valentine’s Day. Steak ‘n Shake now offers kids ages 12 and younger the opportunity to enjoy their favorite Kids Plate for FREE any time of the day, any day of the week with a qualifying purchase.
The ‘Kids Eat Free All Day Every Day’ promotion will be offered to dine-in customers at more than 400 participating restaurants nationwide. For every $9 spent during the dine-in experience, one child in the party will receive their Kids Plate for free. Kids Plates include all of the restaurant’s most popular kid-friendly meals – all of which are served with a choice of fries or applesauce. Kids Plate options include:
- Original Steakburger™
- Mini Corn Dogs
- Macaroni & Cheese
- Steakburger™ Minis
- Hot Dog
- Grilled Cheese
- Chicken Fingers
Jim Flaniken, Sr. Vice President, Marketing commented: “Steak ‘n Shake has an extremely strong value proposition that resonates with customers, especially parents. We are pleased to transform our ‘Kids Eat Free All Weekend’ offer to a new and improved offer of ‘Kids Eat Free All Day Every Day’, allowing us to provide even more value to families every day of the week.”
In addition to the new ‘Kids Eat Free All Day Every Day’ offer, Steak ‘n Shake will again freeze menu prices throughout 2017. This extends the menu price freeze the restaurant company committed to for 2016. Menu prices will be frozen in more than 400 participating restaurants across the country, including everything from the Original Double Cheese Steakburger ‘n fries for $3.99 to the Classic hand-dipped milkshakes for $2.99.
Mr. Flaniken added, “Throughout all of 2017, we have no intention of raising menu prices. We operate Steak ‘n Shake on a simple principle: If we take care of our customers, our customers will take care of us.”
Steak ‘n Shake also continues to provide value throughout the week for everyone, including the 24 Meals Under $4 menu offering, Half Price Happy Hour on all milkshakes and drinks served weekdays from 2-4, and $3.99 All You Can Eat Pancakes during breakfast.
Steak ‘n Shake’s focus on quality – including using 100% beef without preservatives or artificial ingredients, as well as fresh produce, always hand-crafted to order – has created the benchmark for success in the better burger category. Centered on a food culture designed to provide the highest quality burgers, fries, and shakes, Steak ‘n Shake sources, slices, grinds, and provides the freshest and choicest quality ingredients available for all its menu options.
For additional information on Steak ‘n Shake, visit: www.steaknshake.com.
About Steak ‘n Shake Inc.
Steak ‘n Shake, a classic American brand, serves premium burgers and shakes in more than 550 restaurants across the country and the world. Founded in 1934 in Normal, Illinois, Steak ‘n Shake is the leader in the “better burger” segment of the restaurant industry, serving hand-crafted, premium Steakburgers and hand-dipped milkshakes. Steak ‘n Shake is the recipient of the Nation’s Restaurant News Golden Chain Award. Zagat has recognized Steak ‘n Shake as having the No. 1 Milkshake. Steak ‘n Shake Inc. is a wholly owned subsidiary of Biglari Holdings Inc.