Burger and Milkshake Company to Offer Free Orange Freezes January 3-5 as Part of Its “No Price Hike” Plan
Indianapolis, IN (RestaurantNews.com) Steak ‘n Shake, the restaurant industry’s longest established brand in the premium burger and milkshake segment, announced it will not raise its menu prices in 2012.
To celebrate its devotion to providing honest and highest value to our loyal consumers, anyone who purchases a sandwich with fries may order a free legendary Orange Freeze, beginning today through January 5.
Sardar Biglari, Chairman and CEO of Steak n Shake, commented: “Steak ‘n Shake has an extremely strong value proposition that resonates with consumers.” Mr. Biglari added, “During 2012, we have no intention of raising menu prices, especially because we are attempting to insulate our customers from inflation while continuing to provide the finest in burgers and shakes.”
To offset energy and other commodity costs, many restaurant chains have opted to raise menu prices. But…not Steak ‘n Shake. On the contrary, the company will thank its loyal customers by refusing to pass along higher prices.
Steak ‘n Shake’s menu prices are the same across the country, from the Original Double Cheese Steakburger ‘n fries for $3.99 to the hand-dipped real-milk classic flavor milkshakes for $2.99. Steak n Shake also continues to provide value throughout the week with its everyday 4 Meals Under $ 4 menu, weekday 1/2 Price Happy Hour from 2–4 p.m. and a.m., Kids Eat Free on the weekend, and $3.99 All You Can Eat Pancakes during breakfast.
Centered on a food culture designed to provide the highest quality burgers, fries, and shakes, Steak ‘n Shake sources, slices, grinds, and provides the freshest and choicest quality ingredients available for all its menu options.
The free Orange Freeze offer is available at participating Steak ‘n Shake restaurants nationwide. For additional information on Steak ‘n Shake, visit www.steaknshake.com.
About Steak ‘n Shake
Steak ‘n Shake is a classic American brand serving premium burgers and shakes. In 1934, Steak ‘n Shake’s founder, Gus Belt, pioneered the concept of a “better burger” by hand-crafting and presenting premium Steakburgers. He also made sure the new dish was complemented by refreshing, hand-dipped milk shakes. Belt’s commitment to quality, delivered right in front of customers, helped create and lent credo to Steak ‘n Shake’s famous slogan — “In Sight It Must Be Right.”
Steak ‘n Shake is a Biglari Holdings Company.