Subway and Sony fire up a joint mobile marketing campaign
Friday, September 3rd, 2010 at
9:29 pm
To promote its new line of spicy submarine sandwiches, the Subway restaurant chain is cooperating with Sony Computer Entertainment America LLC in an online marketing campaign that offers consumers the chance to win new Sony PlayStation products before they’re available in stores.
The campaign, entitled Fiery Footlong Frenzy Fueled by PlayStation, encourages consumers to get a promotion code with the purchase of a 32-ounce drink along with a Fiery Footlong sandwich, such as Buffalo Chicken or Turkey Jalapeno Melt. Subway also gives consumers codes with purchases of other products, such as multigrain SunChips snacks and select breakfast sandwiches.
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