Subway takes issue with Coney Island Drive Inn’s ‘footlong’ hot dog
Blair Hensley always thought of the 1963 menu on the wall of his Coney Island Drive Inn as nothing more than a curiosity.
Now it might become legal evidence, especially the item called a “footlong” that proves Coney Island was using this term 47 years ago.
As crazy as it might seem that a restaurant called the “Home of the Footlong” has to establish that “footlong” is part of its business identity, it really is a legal matter now. So Hensley might also have to add this to the file:
A 1968 photo of the restaurant with a period-appropriate Impala Super Sport parked out front and a sign overhead touting the drive-in’s “World Famous Footlongs.”
“Footlong” is the sign-in for Hensley’s office computer. It’s even in the restaurant’s Web address: gotfootlongs.com.
“When I hear ‘footlong,’ I immediately think of Coney Island,” said regular customer Michael Steele, 35. “Of course, it’s the home of the footlong.”
Who could claim otherwise?
Executives at Subway headquarters in Milford, Conn.
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