Subway Takes On Grease In Product Launch Spots

Subway is taking shots at the grease in some other QSR foods in two TV spots for its latest product launch, an Oven Crisp Chicken sub.

The sub’s white-meat chicken, tossed in seasoned breading and baked, is being billed as offering “breakthrough” flavor and a crispy texture “without the calories and fat of a traditional fried chicken sandwich” — and the sub chain clearly has high expectations for it. “We’re always looking for new options that offer great flavor and a good health profile, and this fits that bill perfectly,” says Tony Pace, SVP and CMO of the Subway Franchisee Advertising Fund Trust.

Subway’s nutrition facts show a typical 6″ (273-gram) Oven Crisp Chicken sub having 0 trans fat, 6.7 grams total fat (1.5 grams of saturated fat) and 30 milligrams of cholesterol (60 of its 420 calories are from fat). The sandwich also has 23 grams of protein, 67 grams of carbs and 940 milligrams of sodium. (A quick check of KFC’s menu shows 0 trans fat in all of its chicken items, with total fat and saturated fat grams per piece ranging from 3.5 to 33 and 1 to 4.5, respectively, depending on the method of preparation and the chicken part.)

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