Subway To Everyone Else: Stop Selling ‘Footlong’ Sandwiches
The Coney Island Drive Inn, a restaurant in Brooksville, Florida, has been selling 12-inch hot dogs — the restaurant calls them “footlongs” — for more than 40 years. Its Web site is gotfootlongs.com.
Last week, the restaurant got a letter from a lawyer representing Subway, which, as you may have heard, sells 12-inch sandwiches for five bucks.
After explaining that Subway “has applied for the trademark FOOTLONG (TM) in association with sandwiches,” the letter says:
“You are hereby put on notice to cease and desist from using FOOTLONG (TM) association with sandwiches. You must immediately remove all references to FOOTLONG (TM) in association with sandwiches.”
Turns out, Subway has already recanted the letter.
It was a “clerical error,” Kevin Kane, a Subway spokesman, told me. Using “footlong” for hot dogs is no problem — the company is only trying to trademark the term for sandwiches, Kane said.
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