Taco Bell CMO David Ovens Sees Hot Opportunities
In a few weeks, David Ovens will mark his third year as Taco Bell’s CMO. Ovens, who arrived from the quick-service Mex chain’s parent company (he was formerly chief marketer for Yum! Restaurants International’s Australian and New Zealand operations), also brings experience culled from outside the restaurant biz, at Unilever, Kimberly Clark and Johnson & Johnson.
Since arriving at the Bell, Ovens has been doing the seemingly impossible for a brand that brought us the Chalupa: emphasizing healthier options. His work caused a media stir earlier this year after Taco Bell introduced a customer who’d allegedly lost 54 pounds in 18 months thanks to Taco Bell’s “Fresco” menu (wonder if she tossed out her old pants, á la Jared).
AdweekMedia’s editor at large Noreen O’Leary recently caught up with Ovens to talk about how he’s been heating things up at the marketing department.
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