US-based fast food brands operator Yum! restaurants today launched its Mexican speciality chain Taco Bell in India with the first restaurant in Bangalore and said it plans to open up to 100 outlets by 2015.

Yum! Restaurants, which operates brands like Pizza Hut and KFC, said it is looking to tap the young consumer segment with Taco Bell’s Mexican offerings as part of effort to increase footprints in the estimated $1 billion dollar Indian fast food market.

“We are confident that Taco Bell will redefine the eating-out market in India with its value proposition and variety of delicacies. We have already signed up a few more properties in Bangalore and our aim is to have 100 outlets in India by 2015,” Taco Bell India General Manager Ashok Bajpai said.

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