Taco Bell’s Answer to Chipotle Isn’t Taco Bell


This month Yum! Brands launches a new restaurant concept: U.S. Taco Co., which serves tacos with regional-American flavors in an upscale setting. Can it challenge Chipotle in the fast-growing “fast casual” dining category? Bloomberg’s Venessa Wong samples the food and examines the business. (Source: Bloomberg)

Taco Bell's Answer to Chipotle Isn't Taco Bell

Taco Bell's Answer to Chipotle Isn't Taco Bell

Taco Bell's Answer to Chipotle Isn't Taco Bell