Taco Bell’s new $2 Meal Deals set new standard for fast food
Friday, May 14th, 2010 at
7:29 pm
Fast food’s value-menu war hits a new low today: the $2 combo meal.
Taco Bell will announce plans to roll out $2 Meal Deals that include a taco or burrito, a medium soft drink and a bag of Doritos. It is the only national chain selling an entree, side dish and drink for $2 — a penny more than an iTunes video download.
“This is certainly thinking outside the bun,” says Bob Sandelman, CEO of the restaurant research firm Sandelman & Associates. “I’m sure McDonald’s will be watching with interest.”
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