Legendary Restaurant Brands LLC Taps Barker as Its Agency of Record

Agency To Handle Bennigan’s and Steak and Ale Accounts New York, NY  (RestaurantNews.com)  The New York-based indie advertising agency, BARKER, announced today that it has been named the agency of record for Legendary Restaurant Brands, parent company to Bennigan’s, Bennigan’s…
Two Classics – Bennigan’s and Coca-Cola – Team Up

Iconic restaurant chain’s epic comeback to include world’s largest beverage company Dallas, TX  (RestaurantNews.com)  Two of the most beloved brands in the American foodservice landscape are joining forces. Bennigan’s announced today that it is returning to The Coca-Cola Company as…
Bennigan’s Celebrates St. Paddy’s Day with Trip to Ireland

Blarney Blast sweepstakes includes fun social media components, such as Irish Toasts and leprechaun photos Dallas, TX  (RestaurantNews.com)  Everyone knows that “Every Day is St. Paddy’s Day” at Bennigan’s. And as this singularly Irish holiday approaches, Bennigan’s is going all…
Bennigan’s CEO Mangiamele Turns Passion into Ownership

Bennigan’s, Bennigan’s On The Fly and Steak and Ale now part of Legendary Restaurant Brands, LLC Dallas, TX  (RestaurantNews.com)  With the epic comeback of the iconic Bennigan’s brand in full swing – both domestically and internationally – and with exciting…
Bennigan’s Unveils Game-Changing Restaurant Prototype in Santa Clara

49ers star Carlos Hyde to appear at Monday’s grand opening; veterans save 50% Tuesday; Mayor, Chamber to attend official ribbon-cutting Wednesday Santa Clara, CA  (RestaurantNews.com)  The Bennigan’s renaissance is running at full throttle and heading to the heart of Silicon…
Bennigan’s Renaissance Continues with Innovative Bundling Strategy

Legendary restaurant chain’s ‘You and Me for $30’ offering includes an extra $5 for every $25 gift card purchase Dallas, TX  (RestaurantNews.com)  Bennigan’s has always been known for offering great value, thanks to its fabulous food and drinks, friendly Irish…
Katy Is Latest Stop On Bennigan’s Legendary Comeback Trail

Popular chain welcomed second Houston-area restaurant Monday Houston, TX  (RestaurantNews.com)  An epic comeback story is being written about the iconic Bennigan’s restaurant chain, and an exciting new chapter is unfolding this week in Katy, Texas. The newest Bennigan’s officially opened…
Bennigan’s Says It’s ‘Halfway to St. Paddy’s…Party Time!’

Introduction of new beverage menu coincides with global celebration of the Irish-themed brand’s favorite holiday Dallas, TX  (RestaurantNews.com)  It never takes much prodding to convince Bennigan’s to throw a party, so it should come as no surprise that the brand…
Bennigan’s at Tysons Corner to Host “Happy Hour with a Hero”

Wounded warrior Matthew Pennington to appear Sept. 4 in conjunction with ‘Wall of Heroes’ campaign Tysons Corner, VA  (RestaurantNews.com)  As part of its summer-long campaign to honor America’s finest, Bennigan’s is hosting a special “Happy Hour with a Hero” at…
Q&A with Bennigan’s CEO Paul Mangiamele

Since taking the helm at Bennigan’s in 2011, Paul Mangiamele has championed several game-changing initiatives aimed at revolutionizing the casual dining category and bringing the iconic brand back to its Legendary status. As chronicled in his 2013 book, Bennigan’s Return…
Bennigan’s Remodeling Initiative Produces Results

(RestaurantNews.com)  Hratch Basmadjian has always felt there was great synergy in operating a Bennigan’s restaurant alongside the Holiday Inn Hotel & Suites he manages in Elgin, Illinois. The two literally feed off each other. But over time, both the hotel…
Reports of Casual Dining’s Death Are Greatly Exaggerated

Segment pioneer Bennigan’s stays true to heritage, remains relevant, keeps growing Dallas, TX  (RestaurantNews.com)  Conventional wisdom among today’s restaurant industry pundits is that casual dining chains are destined for the history books, squeezed out of the marketplace by polished casual brands from above…