First Watch Hires First Chief Transformation Officer

Former PepsiCo executive Greg Barber fills the newly created role Bradenton, FL  (RestaurantNews.com)  Award-winning breakfast, brunch and lunch concept First Watch today announced that it has hired Greg Barber as its new Chief Transformation Officer. In this newly created role,…
First Watch Jump Starts 2020 With New Menu Items

University Park, FL  (RestaurantNews.com)  First Watch today announced new seasonal menu items to kick off the new year. The dishes, available nationwide*, highlight the breakfast, brunch and lunch concept’s focus on innovation and continue its trend of introducing unexpected flavors…
NC Based First Watch Franchise Wins National Awards

VIM Holdings takes home two awards from First Watch national conference Raleigh, NC  (RestaurantNews.com)  VIM Holdings, Inc., owner of multiple First Watch locations throughout the Triangle, has been recognized as “First Watch Franchisee of the Year” at the First Watch…
First Watch Expands Senior Leadership Team to Support Continued Growth

The company has appointed three new senior vice presidents. Bradenton, FL  (RestaurantNews.com)  First Watch announced today that it has appointed three new senior leaders to its growing leadership team: Matthew Eisenacher, senior vice president of brand strategy and innovation; Rob…
First Watch Hires Former Popeyes Executive as Chief Financial Officer

Industry veteran Mel Hope joins fast-growing daytime-only concept Bradenton, FL  (RestaurantNews.com)  First Watch announced today that Mel Hope has joined its executive team as the company’s new Chief Financial Officer. This week, the leading breakfast, brunch and lunch concept welcomed…
First Watch Restaurants Announces CEO Transition

Chris Tomasso to succeed Ken Pendery  Sarasota, FL  (RestaurantNews.com)  First Watch Restaurants, Inc., the popular nationwide breakfast, brunch and lunch concept, today announced that current President Chris Tomasso will take on the additional role and title of Chief Executive Officer,…
First Watch Introduces Coffee Program with a Cause

Project Sunrise benefits the Mujeres en Café organization in Huila, Colombia Watch the video here! University Park, FL  (RestaurantNews.com)  First Watch, the popular breakfast, brunch and lunch concept, announced today that it has partnered with Mujeres en Café (Women in…
First Watch Helps Customers Jump Start the New Year

Daytime Café introduces three seasonal menu features, and a new handcrafted beverage Bradenton, FL  (RestaurantNews.com)  First Watch, the popular breakfast, brunch and lunch concept, today introduced three new dishes nationwide as part of its limited-time Jump Start menu. This seasonal…
First Watch to Open on Fruitville and Honore

The locally based Daytime Cafe will open Monday Sarasota, FL  (RestaurantNews.com)  First Watch, the popular locally based breakfast, brunch and lunch restaurant, today announced it will open the doors to its newest Sarasota restaurant on Monday, December 11. The new…
First Watch to Open Fifth Houston Location

The award-winning café will open on Friday, November 10 Houston, TX  (RestaurantNews.com)  First Watch Restaurants, the popular breakfast, brunch and lunch concept that opened its fourth Houston restaurant in September, today announced that it will open the doors to its…
Award-winning Brunch Concept to Make Springfield Debut

First Watch will open on October 9 Springfield, MO  (RestaurantNews.com)  First Watch, the popular national breakfast, brunch and lunch restaurant, today announced that it will open the doors to its first Springfield restaurant. The new First Watch will open for…
Popular Brunch Spot to Open in Brooksville

First Watch will open on October 9 Brooksville, FL  (RestaurantNews.com)  First Watch, the popular Sarasota-based breakfast, brunch and lunch concept, announced today that it will open its newest restaurant on Monday, October 9, in Brooksville. The 3,200-square-foot restaurant will open…
First Watch Opening Fourth San Antonio Restaurant

The restaurant will open Friday San Antonio, TX  (RestaurantNews.com)  First Watch Restaurants, an award-winning breakfast, brunch and lunch concept that has opened three San Antonio restaurants during the past three months, today announced it will open the doors to its…
Houston Favorite Daytime Cafe to Open in Cypress

First Watch will open its fifth Southeast Texas restaurant in the Fairfield Town Center Houston, TX  (RestaurantNews.com)  Award-winning breakfast, brunch and lunch restaurant First Watch today announced its fourth Houston-based First Watch eatery on Monday, September 25. The restaurant will…
Popular Brunch Spot to Open Second Denver-Area Restaurant

First Watch will open on September 22 in Centennial Denver, CO  (RestaurantNews.com)  First Watch, the popular breakfast, brunch and lunch concept, announced today that it will open its newest restaurant on Friday, September 22. First Watch will open at 7…
First Watch to Match Disaster Relief Donations, Up to $50,000

The restaurant company partnered with the American Red Cross Sarasota, FL  (RestaurantNews.com)  First Watch Restaurants, the Sarasota-based breakfast, brunch and lunch concept, today announced it has partnered with the American Red Cross to raise money for disaster relief in the…
Award-Winning Brunch Spot to Open Second Omaha Restaurant

The daytime café will open on Saturday Omaha, NE  (RestaurantNews.com)  First Watch Restaurants, the popular breakfast, brunch and lunch concept, today announced that it will open the doors to its newest Omaha restaurant this Saturday, September 16. First Watch will…
Popular Brunch Spot to Open Third San Antonio Restaurant

First Watch will open Saturday San Antonio, TX  (RestaurantNews.com)  First Watch Restaurants, an award-winning breakfast, brunch and lunch concept, today announced it will open the doors to its newest San Antonio restaurant this Saturday, September 9. The new restaurant will…
First Watch Launches Fall Menu, Ups Support for No Kid Hungry

Bradenton, FL  (RestaurantNews.com)  First Watch, the nation’s leading breakfast, brunch and lunch concept, announced today that it has launched a Fall seasonal menu, which introduces two new dishes as well as a Carrot Ginger Chai juice option, while bringing back…
Popular Phoenix Brunch Spot to Open in Gilbert

First Watch is partnering with Phoenix Children’s Hospital Foundation to raise funds at its pre-opening event Gilbert, AZ  (RestaurantNews.com)  First Watch Restaurants, the Phoenix-area favorite breakfast, brunch and lunch concept, announced today that it will open its newest restaurant at…
Popular Florida Brunch Spot to Open First Brevard County Cafe

First Watch in Viera is partnering with Friends of Children of Brevard to raise funds at its pre-opening event Viera, FL  (RestaurantNews.com)  First Watch Restaurants, the popular breakfast, brunch and lunch concept, announced today that it will open its newest…
Award-Winning Brunch Spot to Open Second San Antonio Location

First Watch will open Friday San Antonio, TX  (RestaurantNews.com)  First Watch Restaurants, an award-winning breakfast, brunch and lunch concept, today announced it will open the doors to its second San Antonio restaurant this Friday, August 18. The new restaurant will…
Popular Daytime Cafe to Open in Pearland

First Watch will open its fourth Southeast Texas restaurant on Monday Houston, TX  (RestaurantNews.com)  Award-winning breakfast, brunch and lunch restaurant First Watch today announced its third Houston-based First Watch eatery on Monday, July 24. The restaurant will open at 2560…
First Watch to Donate All Proceeds from Dallas Pre-Opening Event to Charity

The daytime café will open on Monday, July 24 Dallas, TX  (RestaurantNews.com)  First Watch, the popular Dallas/Fort Worth breakfast, brunch and lunch restaurant, today announced that in conjunction with its July 24 restaurant opening, franchise group KBP Cafes will donate…
Buckeyes Rejoice – New Brunch Spot Opening Across From OSU

First Watch will open Monday at Gateway Columbus, OH  (RestaurantNews.com)  First Watch Restaurants, the Columbus-favorite, award-winning breakfast, brunch and lunch concept, today announced it will open the doors to its newest restaurant this Monday, July 10, right across from The…