It’s no surprise that Coke keeps coming up with innovations that help the brand continue its domination of the beverage world, and protect its 70% share of the U.S. soft drink market.

The latest trick the beverage giant has up its sleeve is called Freestyle. It’s a fountain drink dispenser that resides in fast food restaurants, but it’s hard to believe what it does. This high tech gadget actually allows customers to mix their own flavor concoctions from more than 100 Coca-Cola drink brands.

Coca-Cola unveiled Freestyle to awe-struck attendees at the National Restaurant Association show that ended yesterday, but the company has been test marketing the device for months; in fact, Freestyle has been in the development stage for five years.

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