Wilbraham, MA  (RestaurantNews.com)  Friendly’s Ice Cream, LLC today announced that Anthony M. Lavely has joined the company as EVP, Chief Marketing Officer. In his role, Lavely will be responsible for company-wide marketing, including advertising, media, field marketing, digital, public relations,…

Wilbraham, MA  (RestaurantNews.com)  This Saturday, January 21, Friendly’s Ice Cream, LLC will offer customers free Fribbles®—its most iconic drink – as a way to say “thank you” for 76 years of support and loyalty. This, after the company announced its…