Friendly’s promotes comeback story in ad campaign

In a recent television commercial, upbeat chief executive John Maguire tells viewers that Friendly’s Ice Cream is “back” and urges customers to give the restaurants another shot. He even promises to tear up the bill if they leave disappointed. The…
John Maguire has a plan to save Friendly’s

One afternoon in summer 2012, the new CEO of Friendly’s Ice Cream, John Maguire, got a call from the company’s longtime public relations chief, Maura Tobias. The Today show was going to do a story, Tobias said, and it wasn’t…

In just the past few years the Friendly’s food chain has run through several chief executives, gone in and out of bankruptcy, closed more than 100 stores, and still struggled with its dated concept of family dining. So when the…

COO of Panera Bread Brings Deep Experience in Growth of Leading Chain Wilbraham, MA  (RestaurantNews.com)  Friendly’s Ice Cream, LLC, the operator of Friendly’s restaurants and a distributor of ice cream products in leading supermarkets, today announced that John M. Maguire,…

Harsha Agadi, the fast-food veteran who signed on to lead Friendly Ice Cream Corp. last year, billed the failing company $243,000 for expenses in the year before it filed for bankruptcy, court records show. That’s in addition to nearly $190,000…