IHOP Satisfies Family Cravings and Fits the Family Budget Seven Different Ways, Seven Days a Week

New IHOP 7 for $7 Menu Headlines Tasty Value Trends to Watch for in 2012

Glendale, CA  (RestaurantNews.com)  IHOP, one of America’s favorite restaurants for breakfast, lunch and dinner, is on trend for value-seekers in 2012 with the launch of its 7 for $7 Menu, according to leading money-saving blogger Tara Kuczykowski from DealSeekingMom*. Raising the bar for the New Year, IHOP is featuring a delicious variety of seven great meals for just $7, seven days a week, including new picks like a mouth-watering Bacon-Wrapped Sirloin Steak and a savory serving of Hash Brown Crusted Chicken & Biscuit. The tasty line-up is set to satisfy America’s round-the-clock appetite for a wide range of meal choices and warm, friendly service at a consistently good value.

“The 7 for $7 Menu delivers real value without compromising on taste, quality or selection, which is a welcome treat for our guests as they look to stretch their dollars further,” said Natalia Franco, senior vice president, marketing for IHOP. “For less than the price of the average movie ticket¹, guests can satisfy their craving for a delicious and relaxing dining experience in ways that are uniquely IHOP.”

The new IHOP menu is highlighted in DealSeekingMom‘s 2012 Top Value Trends outlook, which flags helpful tips for busy moms looking for the latest and greatest value opportunities in the New Year. While dining out can often fall out of the family budget, IHOP’s 7 for $7 Menu is recognized for offering on-the-go moms unexpected value and satisfying selections that make it easier for her to treat the family to breakfast, lunch or dinner at a sit-down restaurant.

“IHOP’s 7 for $7 Menu features meal combos that satisfy every breakfast, lunch or dinner craving, 7 days a week at an affordable price,” said Kuczykowski from DealSeekingMom. “It sets the stage for a year that is expected to reveal high-quality products that fit a range of budgets and consumer needs.”

IHOP’s 7 for $7 Menu offers mouth-watering new meal deals, classic IHOP favorites, and even a SIMPLE & FIT choice all day, every day.

• NEW! Bacon-Wrapped Sirloin Steak & Eggs: Meat-lovers will savor two petite USDA Select sirloin steaks wrapped in crispy hickory-smoked bacon. Two fluffy eggs and golden hash browns complete the hearty entrée.
• Chicken & Waffles: This classic favorite features four crispy chicken tenders and four golden waffle quarters served with whipped butter and tangy honey mustard sauce or choice of dipping sauce.
• NEW! Cheesy Western Omelette: Giving mealtime a kick, this new cheesy combination is made with a unique blend of shredded cheese, creamy cheese sauce, fresh green peppers, sweet onions and diced ham. The fluffy omelette is served with fresh fruit or three buttermilk pancakes.
• Nutella^® Crepes & Eggs: Enjoy two delicate crepes filled with fresh slices of banana and Nutella^® chocolaty hazelnut spread. Always a crowd-pleaser, the plate is crowned with cool strawberry compote and whipped topping and served with two eggs and two slices of bacon.
• NEW! Bacon & Cheddar Hash Brown Stack™: This creative creation really stacks up! Enjoy golden hash browns piled with crispy chopped bacon, melted Cheddar cheese, sliced tomato and an over-medium egg which is then topped with rich hollandaise sauce, green onions and more diced bacon. Served with fresh fruit.
• NEW! Hash-Brown Crusted™ Chicken & Biscuit: A new twist on an old favorite, enjoy a tender, juicy chicken breast, covered with IHOP’s crispy signature hash browns and served with two eggs and one buttermilk biscuit smothered with country gravy.
• SIMPLE & FIT Veggie Omelette: Under 600 calories, this lighter option is made with egg substitute, mixed with a blend of fresh green peppers, onions, sliced mushrooms and oven-roasted tomatoes and served with fresh fruit.

The exciting new meal deals are available for a limited time only at participating IHOP locations. No substitutions, coupons or discounts accepted. To find the IHOP near you, visit www.ihop.com. Follow IHOP on Facebook at www.facebook.com/ihop.

* IHOP and DealSeekingMom have a commercial relationship.

1. http://www.natoonline.org/statisticstickets.htm

About IHOP

For 53 years, the IHOP family restaurant chain has served its world famous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. As of September 30, 2011, there were 1,532 IHOPs in 50 states and the District of Columbia, as well as in Canada, Guatemala, Mexico, Puerto Rico and the U.S. Virgin Islands. Under the licensed name IHOP at HOME^® consumers can also enjoy a line of premium breakfast products available at leading retailers. IHOP restaurants are franchised and operated by Glendale, Calif.-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of DineEquity, Inc. (NYSE: DIN).

Miss America 2012 to Help Raise Millions for Children’s Miracle Network Hospitals Encouraging Everyone to Enjoy Free Pancakes Nationwide February 28

Newly Crowned Miss America to Trade Her Crown for a Spatula: Laura Kaeppeler to Serve as Spokesperson for IHOP's National Pancake Day Celebration

Glendale, CA  (RestaurantNews.com)  Less than 72 hours after being crowned Miss America 2012, Laura Kaeppeler has flipped for kids and announced that she plans to exchange her crown for a chef’s hat, her gown for an apron and her sash for a spatula to serve as spokesperson for IHOP’s seventh annual National Pancake Day celebration benefitting Children’s Miracle Network Hospitals. In one of her first endeavors as Miss America, Kaeppeler hopes to help raise more than $2.7 million for children’s hospital programs nationwide on Tuesday, February 28 when IHOP restaurants nationwide give away millions of buttermilk pancakes from 7 a.m. to 10 p.m. In return for the free fluffy treat, guests will be asked to make a voluntary donation to Children’s Miracle Network Hospitals or other local charities.

“Helping children in need is a great way to start my year of service as Miss America 2012 and I am honored to serve as a national Goodwill Ambassador for Children’s Miracle Network Hospitals,” said Kaeppeler. “I’ll be out there, and I hope that everyone gets out to their local IHOP on February 28 for free pancakes and to contribute to improving and saving children’s lives in their community.”

IHOP launched its National Pancake Day celebration in 2006 to benefit the communities in which it operates. Last year’s fundraiser was the largest one-day event in IHOP’s 53-year history with more than four million pancakes given away and over $2.5 million raised for local children’s hospitals and other worthy causes. To date, IHOP and its guests have raised nearly $8 million dollars in support of local charities.

“Each year we look forward to National Pancake Day and to welcoming our incredibly generous guests at our more than 1500 IHOP restaurants nationwide,” said Jean Birch, IHOP president. “We are excited about the continued support of the Miss America Organization and welcome Laura to the National Pancake Day family as we continue to make a difference in the lives of children across the country.”

For more information about National Pancake Day, to find a local IHOP, or to donate to Children’s Miracle Network Hospitals, please visit www.IHOPpancakeday.com.

About IHOP

For 53 years, the IHOP family restaurant chain has served its world famous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. As of September 30, 2011, there were 1,532 IHOPs in 50 states and the District of Columbia, as well as in Canada, Guatemala, Mexico, Puerto Rico and the U.S. Virgin Islands. Under the licensed name IHOP at HOME™ consumers can also enjoy a line of premium breakfast products available at leading retailers. IHOP restaurants are franchised and operated by Glendale, Calif.-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of DineEquity, Inc. (NYSE: DIN).

About The Miss America Organization

The Miss America Organization is one of the nation’s leading achievement programs and the world’s largest provider of scholarship assistance for young women. Last year, the Miss America Organization and its state and local organizations made available more than $45 million in cash and scholarship assistance. For more information, go to www.missamerica.org.

About Children’s Miracle Network Hospitals

Children’s Miracle Network Hospitals raises funds for more than 170 children’s hospitals across the United States and Canada, which, in turn, use the money where it’s needed the most. When a donation is given it stays in the community, helping local kids. Since 1983, Children’s Miracle Network Hospitals has raised more than $4 billion, most of it $1 at a time. These donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all in support of the mission to save and improve the lives of as many children as possible. Learn more at CMNHospitals.org.

Note to Editors

Pancake Day is a tradition that dates back several centuries to when the English prepped for fasting during Lent. Strict rules prohibited the eating of all dairy products during Lent, so pancakes were made to use up the supply of eggs, milk, butter and other dairy products… hence the name Pancake Tuesday, or Shrove Tuesday. To allow for a full month of fundraising for Children’s Miracle Network Hospitals, IHOP’s National Pancake Day will take place a week after Shrove Tuesday, on Tuesday, February 28.

More Than 30 Under-600 Calorie Options Suit Any Breakfast, Lunch or Dinner Craving

IHOP's Simple & Fit Menu Delivers More Choice Than Ever

Glendale, CA  (RestaurantNews.com)  With the new year inspiring consumers to focus on health and wellness, IHOP, one of America’s favorite restaurants for breakfast, lunch and dinner, has expanded its SIMPLE & FIT selection of more than 30 under-600 calorie options. Available for a limited time only is IHOP’s SIMPLE & FIT Spinach & Mushroom Hash Brown Stack. Served with a side of fresh fruit, the new SIMPLE & FIT Spinach & Mushroom Hash Brown Stack features golden hash browns topped with sautéed spinach and mushrooms, melted Provolone cheese, sliced tomato, scrambled egg substitute and fresh green onions.

Other popular SIMPLE & FIT choices include IHOP’s Blueberry Harvest Grain ‘N Nut^® Combo, which features two blueberry Harvest Grain ‘N Nut pancakes topped with slices of banana and served with scrambled egg substitute, or IHOP’s SIMPLE & FIT omelettes, filled with tender vegetables or turkey bacon and cheese, and served with seasonal fresh fruit. Those seeking traditional lunch and dinner options can refuel with IHOP’s delicious SIMPLE & FIT Simply Chicken Sandwich or SIMPLE & FIT Grilled Tilapia, topped with sautéed mushrooms, onions, diced tomatoes, balsamic glaze and a lemon wedge and served with steamed broccoli and a house salad with reduced-fat Italian dressing. These and many other under-600 calorie options are available now at IHOP.

“In growing numbers, consumers are seeking healthier dining options, and we are meeting this demand with our ever-expanding selection of SIMPLE & FIT meals,” said Natalia Franco, senior vice president, marketing for IHOP. “With our range of entrees, we give our guests the freedom to choose the items that suit their personal needs and preferences.”

In addition, every item on IHOP’s Just for Kids menu is a SIMPLE & FIT under-600 calorie selection; and all lunch and dinner meals feature fresh fruit as the default side instead of French fries.

To find an IHOP restaurant near you, visit www.ihop.com. Follow IHOP on Facebook at www.facebook.com/ihop.

About IHOP

For 53 years, the IHOP family restaurant chain has served its world famous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. As of September 30, 2011, there were 1,532 IHOPs in 50 states and the District of Columbia, as well as in Canada, Guatemala, Mexico, Puerto Rico and the U.S. Virgin Islands. Under the licensed name IHOP at HOME™ consumers can also enjoy a line of premium breakfast products available at leading retailers. IHOP restaurants are franchised and operated by Glendale, Calif.-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of DineEquity, Inc. (NYSE: DIN).

Response to our first ever year in review (Top 20 Restaurant News Stories 2011) was so great, we just couldn’t help but serve up another heapin’ helping.

Following is a list of the Top 100 restaurant news stories read on RestaurantNews.com for 2011.

100) The Cheesecake Factory Serves National Cheesecake Day Deal

99) Whataburger Launches New All-Time Favorites Menu

98) Steak ‘n Shake: The History of Hamburger Restaurant Chains

97) Chipotle Unveils Details about New Asian Restaurant Concept

96) California Tortilla Dishes Up Advice on Successfully Using Social Media

95) Original BUBBA burger Grill Restaurants Under Development in Jacksonville, FL

94) Red Robin’s Prime Chophouse Burger Returns

93) 50 Best Brunches in the U.S. Chosen by OpenTable Diners

92) Wingstop Opens First Location in Monterrey, Mexico

91) Furr’s Fresh Buffet to Open in Spring, Texas

90) Successful Startup Restaurant Business Plans

89) U.S. Foodservice Is Now US Foods – Keeping Kitchens Cooking Across America

88) Red Mango Celebrates 100th Store With Introduction of Dark Chocolate Frozen Yogurt Nationwide

87) Restaurant Consultant Reveals 80 Most Common Restaurant Mistakes

86) CiCi’s Pizza Announces American Classics Line with Introduction of New Cheeseburger Pizza

85) White Castle: The History of Hamburger Restaurant Chains

84) United Capital Finances $2 million for Five Guys Burgers and Fries Operator

83) Top 10 Mistakes for a Startup Restaurant

82) Food Network Magazine Reveals the Best Pizza in Every State

81) Dining Out with Food Allergies & Intolerances: Now There’s an App for That

80) Papa John’s Continues Valentine’s Day Tradition with Heart-Shaped Pizza

79) Restaurants, Burger Lovers Celebrate National Hamburger Month

78) Shops at Starwood brings Smashburger to Frisco

77) Red Robin Debuts New Oktoberfest Bürger for a Limited Time Only

76) Panera Bread Enhances Spring Menu with Addition of Sirloin Steak Offerings

75) Panda Express Launches New Golden Treasure Shrimp with Free Offer March 9

74) Famous Dave’s Introduces Six New Menu Items Under 600 Calories

73) Hooters Partners with Kenny Chesney’s Goin’ Coastal Tour

72) Restaurateurs Think Yelp, Groupon Are Hurting Business

71) FREEBIRDS World Burrito Opening Restaurant Across from USC

70) Darden Restaurants to Buy Two Seafood Brands for $59 Million

69) Bru’s Room Sports Grill To Open Two New Locations In Stuart and Pembroke Pines in 2011

68) Dunkin’ Donuts Introduces Frozen Hot Chocolate

67) T.G.I. Friday’s Now Serving Brunch

66) Facebook, Twitter, and Smartphones Lead Social Media-Fueled Innovation Within U.S. Foodservice

65) Hurricane Grill & Wings Inks Deals for 223 New Restaurants

64) Bravo Brio Restaurant Group, Inc. Reports Financial Results for the Fourth Quarter and Full Year 2010

63) T.G.I. Friday’s Introduces New Pick 2 for $10 Menu

62) Restaurant Marketing Tips for the Holiday Season

61) Friendly’s Enters Chapter 11, Closes 63 Restaurants

60) Wingstop Debuts Glider Chicken Sandwiches

59) McDonald’s Under Storm

58) Chili’s New Lunch Break is Recess for Adults

57) Domino’s Introduces New Wings and Boneless Chicken

56) Houston Man Selected as Tasti D-Lite’s September ‘Healthy Habit’ Winner

55) “Free Fries Friday” at Burger King December 16th

54) P.F. Chang’s Provides Tax Day Relief by Rewarding All Customers with 15 Percent Savings on April 18

53) Winner of Chipotle’s “Wrap What You Love” Contest Takes Home $10K

52) Perkins & Marie Callender’s Files Bankruptcy, Announces Restaurant Closings

51) IHOP Open on Thanksgiving Day and Giving Thanks With Bounceback Coupon

50) Church’s Chicken Beat Popeyes in a National Spicy Chicken Taste Test

49) World’s Largest Buffalo Wild Wings Opening in Brea

48) Wolfgang Puck’s CUT Las Vegas Debuts iPad Wine List

47) Blue Coast Burrito Opens in Cookeville

46) New York Bagel Café & Deli continues its expansion throughout the East Coast

45) Starbucks and Green Mountain Coffee Roasters to Start Partnership

44) Burger King Offers Two-for-One Original Chicken Sandwich Deal

43) Philly Pizza Restaurant Rolling in the Dough with Text Message Marketing

42) Restaurant Operators to Get More Social at NRA Show 2011

41) BJ’s Restaurant Sets New Opening Day Sales Record in Tyler, Texas

40) Lucky Mint, Baskin-Robbins March Flavor of the Month

39) Del Frisco’s Double Eagle Steakhouse to Open in Boston’s Seaport District

38) McDonald’s Monopoly Returns with Millions of Prizes

37) Coffee Chain Loyalty Survey Brews Surprising Results

36) OpenTable Diners Reveal the Hottest Restaurants in the US

35) CiCi’s Pizza Signs Agreement for 16 New Restaurants in Texas

34) Seven Leading U.S. Restaurant Trends for 2012

33) Baja Fresh CEO David Kim Goes Undercover on CBS’s “Undercover Boss”

32) Whataburger Releases Online Survey Results Naming Customer Favorite

31) Bankrupt Restaurant Chain Lays Off 1,260 Overnight

30) Top 50 Restaurants in the U.S. with the Most Scenic Views

29) Restaurant Deals and Specials for Veterans Day

28) National Restaurant Association Member Tells Congress New 1099 Mandate Will Overwhelm Small Businesses, Urges Immediate Repeal

27) Arby’s Announces New “It’s Good Mood Food” Marketing Campaign

26) Wendy’s/Arby’s Group Reports Fourth Quarter and Full-Year 2010 Results

25) The Power of a Loyal Customer Base

24) Wendy’s Introduces Berry Almond Chicken Salad

23) Restaurant Manager’s Handbook a Restaurant Operations Bestseller

22) Oporto to Open First Location in Rancho Cucamonga, California

21) BJ’s Restaurants Opens at Arden Fair Mall in Sacramento, California

20) Mesob Ethiopian Restaurant Owners Receive 2011 Faces of Diversity Award

19) Seafood Specialties, Culinary Confections Ring In The New Year At The Grand Central Oyster Bar

18) Outback Steakhouse Free Steak Dinner Deal a Restaurant Marketing Win

17) National Restaurant Association Responds to the State of the Union Address

16) Restaurants Tossing a Summer of Salads

15) KFC Launches New 10-Piece Buckets, Helps Cash-Strapped Choirs

14) IHOP Offers New Chicken and Waffles For Limited Time

13) McDonald’s Introduces New McCafe Shakes

12) McDonald’s Reintroduces the Asian Salad

11) Restaurants Serving Up Social Media Connections

10) Cracker Barrel and The Grascals Celebrate #1 Debut on Billboard Bluegrass Chart

9) Five Emerging Trends in the Foodservice Industry

8) IHOP’s All You Can Eat Pancakes Promotion is Back

7) McDonald’s Offers New Fruit & Maple Oatmeal

6) SONIC Adds Four New Premium Beef Hot Dogs to Menu

5) After 119 Years, the Ice Cream Sundae Still a Restaurant Favorite

4) Burger King Offers Original Chicken Sandwich Deal for Fourth of July Weekend

3) Pizza Hut Launches Ultimate Cheese Lover’s with $10.99 Any Lover’s Deal and Facebook Sweepstakes

2) Golden Corral Restaurants Launch Endless Baby Back Ribs Promo

1) Phillips Seafood Opens Two New Airport Restaurants

IHOP Aims to Raise $2.7 Million for Children’s Miracle Network Hospitals and Other Local Charities on National Pancake Day

IHOP to Give Away Free Pancakes on February 28

Glendale, CA  (RestaurantNews.com)  IHOP, one of America’s favorite restaurants for breakfast, lunch and dinner, will once again invite guests to enjoy free pancakes while supporting a worthy cause as part of the company’s philanthropic National Pancake Day on Tuesday, February 28, 2012. Setting its most ambitious fundraising objective yet at $2.7 million, the family-friendly restaurant chain hopes that this seventh year will be lucky for Children’s Miracle Network Hospitals and other local charities.

“Although every day can be made an IHOP day, there is only one National Pancake Day, so we look forward to seeing our regulars and new guests on February 28,” said Jean Birch, IHOP’s president. “The generosity of our guests, franchisees and team members is evidence of what makes IHOP special, and what has allowed us to surpass our ambitious fundraising targets each year. Our goal is to make this seventh year the most successful to date, and bring the cumulative total raised for charities to more than $10 million.”

On National Pancake Day, more than 1,500 IHOP restaurants throughout the United States will serve each guest a free short stack of IHOP’s signature buttermilk pancakes all day long, from 7 a.m. to 10 p.m. In return, guests are encouraged to make a voluntary donation to support the local Children’s Miracle Network Hospital or another local charity. Guest donations have helped Children’s Miracle Network Hospitals purchase equipment and fund a variety of life-saving procedures and treatments for seriously ill or injured children.

Participating IHOP restaurants will also raise funds for Children’s Miracle Network Hospitals during the month of February through the sale of “Miracle Balloons” for $1 and $5 each. Personalized and displayed in the restaurants, Miracle Balloons offer guests an additional way to show their support of Children’s Miracle Network Hospitals and contribute to the IHOP National Pancake Day fundraising effort. Guests who purchase a $5 Miracle Balloon will receive a coupon good for $5 off their next visit with a $20 purchase.

National Pancake Day is the best known of IHOP’s initiatives to support the communities in which it operates. Since the first celebration of National Pancake Day in 2006, IHOP, its guests, franchisees and team members have raised nearly $8 million. In 2011 alone, IHOP served more than four million free pancakes and raised more than $2.5 million in support of Children’s Miracle Network Hospitals and other local charities.

For more information about IHOP’s National Pancake Day, or to learn more about Children’s Miracle Network Hospitals and make an online donation, visit www.ihoppancakeday.com.

About Children’s Miracle Network Hospitals

Children’s Miracle Network Hospitals raises funds for more than 170 children’s hospitals across the United States and Canada, which, in turn, use the money where it’s needed the most. When a donation is given it stays in the community, helping local kids. Since 1983, Children’s Miracle Network Hospitals has raised more than $4 billion, most of it $1 at a time. These donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all in support of the mission to save and improve the lives of as many children as possible. Learn more at CMNHospitals.org.

About IHOP

For 53 years, the IHOP family restaurant chain has served its world famous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. As of September 30, 2011, there were 1,532 IHOPs in 50 states and the District of Columbia, as well as in Canada, Guatemala, Mexico, Puerto Rico and the U.S. Virgin Islands. Under the licensed name IHOP at HOME™ consumers can also enjoy a line of premium breakfast products available at leading retailers. IHOP restaurants are franchised and operated by Glendale, Calif.-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of DineEquity, Inc. (NYSE: DIN).

Note to Editors

Pancake Day is a tradition that dates back several centuries to when the English prepped for fasting during Lent. Strict rules prohibited the eating of all dairy products during Lent, so pancakes were made to use up the supply of eggs, milk, butter and other dairy products… hence the name Pancake Tuesday, or Shrove Tuesday. To allow for a full month of fundraising for Children’s Miracle Network Hospitals, IHOP’s National Pancake Day will take place a week after Shrove Tuesday, on Tuesday, February 28.

Creative New Dishes Offer Guests Outstanding Variety and Flavor

Breakfast Innovation at IHOP With Hash Brown Stacks

Glendale, CA  (RestaurantNews.com)  IHOP, one of America’s favorite restaurants for breakfast, lunch and dinner, continues to innovate breakfast with its debut of Hash Brown Stacks. Hash Brown Stacks offer guests a tower of flavor by layering golden hash browns with eggs and a variety of toppings ranging from mouth-watering bacon or ham, delicious cheese and creamy hollandaise sauce to sautéed spinach and fresh sliced tomato on the under 600 calorie SIMPLE & FIT option.

“For many, the word ‘breakfast’ triggers thoughts of crispy hash browns and perfectly-prepared eggs served with bacon or ham,” said Natalia Franco, IHOP’s senior vice president, marketing. “Our new Hash Brown Stacks combine these amazing flavors and textures in several different ways to give guests unique, fresh and flavorful breakfast options only available at IHOP.”

Available at participating IHOP restaurants nationwide through February 19, Hash Brown Stacks start at a suggested retail price of $5.99 and are served with a choice of fresh fruit or two buttermilk pancakes.

• Spinach & Mushroom Hash Brown Stack — Golden hash browns topped with sautéed spinach and mushrooms, melted Provolone cheese, sliced tomato, an over-medium egg, rich hollandaise sauce and green onions.
• Bacon & Cheddar Hash Brown Stack — Golden hash browns topped with crisp diced bacon, melted Cheddar cheese, sliced tomato, an over-medium egg, rich hollandaise sauce, green onions, and then more diced bacon.
• Ham & Swiss Hash Brown Stack — Golden hash browns topped with grilled ham, melted Swiss cheese, sliced tomato, an over-medium egg, rich hollandaise sauce and green onions.
• SIMPLE & FIT Spinach & Mushroom Hash Brown Stack – Golden hash browns topped with sautéed spinach and mushrooms, melted Provolone cheese, sliced tomato, scrambled egg substitute and fresh green onions, and is served with a side of fresh fruit. Like all SIMPLE & FIT choices at IHOP, the SIMPLE & FIT Spinach & Mushroom Hash Brown Stack clocks in at under 600 calories.

For more information or to find an IHOP restaurant near you, please visit www.ihop.com. Follow IHOP on Facebook at www.facebook.com/ihop.

About IHOP

For 53 years, the IHOP family restaurant chain has served its world famous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. As of September 30, 2011, there were 1,532 IHOPs in 50 states and the District of Columbia, as well as in Canada, Guatemala, Mexico, Puerto Rico and the U.S. Virgin Islands. Under the licensed name IHOP at HOME™ consumers can also enjoy a line of premium breakfast products available at leading retailers. IHOP restaurants are franchised and operated by Glendale, Calif.-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of DineEquity, Inc. (NYSE: DIN).

Top 20 Restaurant News Stories 2011

Stick a fork in it.  2011 is done.  And almost every media outlet in the world has put together some type of Top Stories list.  RestaurantNews.com has been serving up online restaurant news for over 12 years, but this is the first time we’ve stepped up to the Year in  Review buffet.

Following is a list of the Top 20 stories read on RestaurantNews.com over the past year.

Update: Top 100 stories of 2011.


20) Mesob Ethiopian Restaurant Owners Receive 2011 Faces of Diversity Award
In April, the National Restaurant Association honored Ethiopian sisters Berekti and Akberet Mengistu, owner-operators of Mesob restaurant in Montclair, N.J., with its 2011 Faces of Diversity American Dream Award.  The Mengistu sisters have operated Mesob for over seven years with Berekti handling the business operations and Akberet serving as chef.

19) Seafood Specialties, Culinary Confections Ring In The New Year At The Grand Central Oyster Bar
Grand Central Oyster Bar made a surprising, last minute jump into our Top 20 with the annoucement of executive chef Sandy Ingber special New Year’s Eve menu of seafood delicacies available for lunch and dinner at the historic restaurant “below sea level” in Grand Central Terminal.

18) Outback Steakhouse Free Steak Dinner Deal a Restaurant Marketing Win
Outback Steakhouse made a move that dominated restaurant marketing news in August by giving away one million free steak dinners in its Great Aussie Steak Out promotion.  The promotion was designed to introduce Outback’s new wood-fire grill steak preparation and new menu options.  RestaurantNews.com served up a tasty review of the campaign.

17) National Restaurant Association Responds to the State of the Union Address
The National Restaurant Association responded to President Obama’s job creation speech in January, and called attention to its “America Works Here” campaign which was formed to help educate opinion leaders, policymakers, and their staff members about the breadth, depth, scope and influence of the restaurant industry on the American economy.

16) Restaurants Tossing a Summer of Salads
It was the Summer of Salads as restaurants across America offered up a super summer salad fiesta. If you’re a salad lover, then you were in for a summer of tasty green treats.  RestaurantNews.com took a look at the salad offerings of several national restaurant chains.

15) KFC Launches New 10-Piece Buckets, Helps Cash-Strapped Choirs
To launch its new 10-piece 10 Buck Sunday Bucket deal in March, Kentucky Fried Chicken offered 11 struggling choirs across the country $1,000 grants to help keep their harmonies alive.  Members of The St. Louis Children’s Choirs kicked off the program at a KFC restaurant in St. Louis.

14) IHOP Offers New Chicken and Waffles For Limited Time
In March, IHOP rolled out its Chicken and Waffles, becoming the first restaurant chain to offer the combination nationwide.  The Chicken and Waffles, a limited time promotion, included four golden all white meat chicken tenders with four light and crisp Belgian waffle quarters.

13) McDonald’s Introduces New McCafe Shakes
In February, McDonald’s announced plans to “shake things up” with the introduction of the McCafe Shake in its restaurants.  The McCafe Shakes feature the three classic milkshake flavors (chocolate, vanilla and strawberry) in a clear McCafe cup, topped with whipped cream and a cherry.

12) McDonald’s Reintroduces the Asian Salad
McDonald’s brought back its popular Asian Salad in May for a limited time.  The Asian Salad consists of greens, edamame, snow peas, red bell peppers, mandarin oranges, toasted almonds and an orange-glazed grilled or crispy white meat chicken breast filet.

11) Restaurants Serving Up Social Media Connections
Many restaurants today are still left sitting at the cutting board trying to figure out a successful recipe for social marketing, while the early adopters are reaping the rewards of a lucrative, successful social media push.  People are hungry for much more than food. They want to feel connected, and social media allows them to feel as if they are a part of the whole restaurant family.

10) Cracker Barrel and The Grascals Celebrate #1 Debut on Billboard Bluegrass Chart
In January, Cracker Barrel Old Country Store and The Grascals announced the #1 debut of The Grascals & Friends – Country Classics with a Bluegrass Spin on the Billboard Top Bluegrass Albums chart.  The CD is part of Cracker Barrel’s exclusive music program.

9) Five Emerging Trends in the Foodservice Industry
In today’s competitive foodservice industry, it’s becoming increasingly important for brands to engage guests and employees in a more meaningful and personal manner.  Steve Prodger, Vice President of Food Services with Empathica, reviewed how restaurants could gain a better understanding of the ways customers want to be engaged and how that information can be used to earn lifelong, loyal clientele.

8) IHOP’s All You Can Eat Pancakes Promotion is Back
IHOP brought back its limited time All You Can Eat Pancakes promotion at the beginning of the year.  IHOP guests could order unlimited pancakes, served three at a time, for breakfast, lunch or dinner.

7) McDonald’s Offers New Fruit & Maple Oatmeal
McDonald’s kicked off the year with the introduction of its Fruit & Maple Oatmeal, made with whole grains, light cream, brown sugar, red and green apples, cranberries, and two varieties of raisins.  The breakfast item is available throughout the day at any McDonald’s location, comes with or without brown sugar, and is also available in a less sweetened version.

6) SONIC Adds Four New Premium Beef Hot Dogs to Menu
Hot dogs have been an American favorite for generations. At the beginning of the year, Every Day with Rachael Ray declared 2011 as the Year of the Hot Dog.  SONIC agreed, rolling out a new line of Premium Beef Hot Dogs with a variety of toppings.  The drive-in restaurant chain offered up a Chicago Dog, a New York Dog, an All-American Dog and the Chili Cheese Coney for $1.99 each.

5) After 119 Years, the Ice Cream Sundae Still a Restaurant Favorite
In April, the ice cream sundae celebrated its 119th birthday.  Over the years, they became a mainstay in the restaurant industry, evolving and giving birth to a new generation of restaurant sundaes including the McFlurry and the Blizzard.  RestaurantNews.com took a look at ice cream sundaes offered up by some of your favorite restaurants.

4) Burger King Offers Original Chicken Sandwich Deal for Fourth of July Weekend
Burger King’s flame-broiled Whopper may be the burger chain’s most famous menu item, but with a price point of $1.04, the Original Chicken Sandwich ruled the roost during a Fourth of July weekend promotion.  The crispy, premium white meat chicken patty topped with shredded lettuce and mayo on a bakery-style, sesame seed bun has been a menu favorite since 1979.

3) Pizza Hut Launches Ultimate Cheese Lover’s with $10.99 Any Lover’s Deal and Facebook Sweepstakes
Pizza Hut launched its Ultimate Cheese Lover’s pizza in May.  The company offered up the Ultimate Cheese Lover’s, the Pepperoni Lover’s, the Meat Lover’s, and the Veggie Lover’s for $10.99.  The pizza chain also began running its Ultimate Lover’s Lover Facebook sweepstakes, awarding a $50 Pizza Hut gift cards daily and free pizza for a year for weekly winners.

2) Golden Corral Restaurants Launch Endless Baby Back Ribs Promo
Golden Corral rolled out an abundance of new ribs products in April, including Baby Back Ribs. This array of  freshly-prepared BBQ ribs products was in addition to the buffet chain’s 150-item, every day dinner buffet, which includes slow-cooked Pot Roast, made-from-scratch Meatloaf, and grilled-to-order USDA dinner buffet Sirloin Steaks.

1) Phillips Seafood Opens Two New Airport Restaurants
In July, Phillips Seafood announced the opening of two new airport restaurant locations: Newark Liberty International as well as Harrisburg International Airport bringing the total to nine successful airport restaurant operations.  Both full service locations feature a traditional Phillips menu offering signature crab dishes, genuine Maryland style favorites and specialty drinks.  The restaurants are franchises with two leading concessionaires.

The Christmas – New Year season is generally not the season for restaurant discounts, but this year, times sure seem to be different. During a time of year when most people throw calorie counting and costs out the window, restaurants typically charge their full prices, even for a glass of water.

This year, however, as shoppers bob and weave from store to store based on deals, some big chain restaurants fear they’ll choose their lunch and dinner outings the same way. National chains such as Brinker International that over sees Chili’s Grill & Bar and DineEquity’s Applebee’s and IHOP are using more discounts and advertising than in past years. It’s a fight of epic proportion for that cost-cutting consumer dollar.

Continue reading . . .

Tradition of Dining at IHOP on December 25 Remains Popular

IHOP Open to Make Christmas Day Merry

Glendale, CA  (RestaurantNews.com)  IHOP, one of America’s favorite restaurants for breakfast, lunch and dinner, will be open Christmas Day* to the delight of thousands counting on their local IHOP to serve up their favorites. As one of the most Googled terms on Christmas Day¹, IHOP has clearly become a tradition among guests who wish to take a break from the flurry of holiday activities and let someone else handle the cooking.

“We are honored that so many guests have made visiting IHOP with family and friends part of their Christmas Day tradition,” said Natalia Franco, senior vice president, marketing for IHOP. “Each year, we look forward to opening our doors and inviting guests to slow down and enjoy the season.”

For last-minute shoppers, IHOP delivers delicious inspiration by offering free $5 bonus coupons toward a future visit with the in-restaurant purchase of every $25 gift card through January 2. Coupons are valid at participating locations until January 31, 2012.

The vast majority of IHOP locations nationwide will be open; however, hours will vary so that team members can enjoy their own holiday time with friends and family. To make sure the IHOP near you is open Christmas Day and to check hours, visit www.ihop.com.

Follow IHOP on Facebook at www.facebook.com/ihop

*Participating restaurants only.

¹ http://latimesblogs.latimes.com/technology/2008/12/a-search-for-me.html

About IHOP
For 53 years, the IHOP family restaurant chain has served its world famous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. As of September 30, 2011, there were 1,532 IHOPs in 50 states and the District of Columbia, as well as in Canada, Guatemala, Mexico, Puerto Rico and the U.S. Virgin Islands. Under the licensed name IHOP at HOME™ consumers can also enjoy a line of premium breakfast products available at leading retailers. IHOP restaurants are franchised and operated by Glendale, Calif.-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of DineEquity, Inc. (NYSE: DIN).

IHOP Open on Thanksgiving Day and Giving Thanks With Bounceback Coupon

IHOP, one of America’s favorite restaurants for breakfast, lunch and dinner, will be open on Thanksgiving day and is giving thanks by offering a $5 coupon for a future visit with any purchase of a $25 gift card in-restaurant through January 1, 2012 (at participating restaurants only).

“Many of our guests have found a fun new tradition of eating breakfast at IHOP on Thanksgiving day for the convenience and ease,” said Natalia Franco, IHOP’s senior vice president, marketing. “With Black Friday shopping hours extended into Thanksgiving day this year, IHOP is the perfect place to fuel up and enjoy a coffee or meal before and after shopping.”

Nationwide, IHOP restaurants will be open on Thanksgiving day, though it is recommended diners call their local IHOP for specific hours, which may vary by location. In between shopping trips, guests can recharge with IHOP’s signature buttermilk pancakes, a frothy mug of French Vanilla or Swiss Mocha coffee, or an Under 600 Calorie SIMPLE & FIT meal.

The $5 coupons are accepted at participating restaurants and must be redeemed by January 31, 2012.

For 53 years, the IHOP family restaurant chain has served its world famous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. As of September 30, 2011, there were 1,532 IHOPs in 50 states and the District of Columbia, as well as in Canada, Guatemala, Mexico, Puerto Rico and the U.S. Virgin Islands.

First IHOP Express Opens in San Diego's Gaslamp District

To make the IHOP brand more accessible and increase top-of-mind awareness for new and current guests, IHOP has opened its first IHOP Express in the Gaslamp District of San Diego. The fast casual concept, which was tested in areas such as university campuses and military bases, offers a selection of IHOP favorites but is focused on products uniquely suited to guests on the go.

“After extensive testing, we are introducing IHOP Express to provide an exciting new option for guests on the go who want the IHOP experience,” said Jean Birch, IHOP President. “Consumers’ dining needs vary, and IHOP Express fills an important need by allowing guests to sip, flip and enjoy our famous coffee and buttermilk pancakes, along with other options found only at IHOP Express, in less time.”

Perfect for those on the go, IHOP Express items are available in easy, portable portions, including Cup O’ Pancakes, IHOP’s famous fluffy buttermilk pancakes cooked and served in a cup and topped with strawberry banana, double blueberry or caramel apple, and flavorful Corn Cake Tacos with savory meat, shredded cheese and fresh salsa. New under 600 calorie SIMPLE & FIT items are offered at IHOP Express, such as the Ham & Cheese Crepette. Staying true to its roots, IHOP Express brings signature favorites like the Rooty Tooty Fresh ‘N Fruity and Bacon ‘N Beef Burgers to on-the-go diners in a fast, convenient way.

Selections are ordered at a counter to be taken out or enjoyed in a comfortable seating area. IHOP Express has a brand new look and feel, offering a contemporary, warm and inviting interior with fun elements such as an interactive syrup bar, an open grill “flip kitchen,” unique menu items, smaller portions and lower price points. As with all IHOP restaurants, food and beverages are prepared fresh to order.

The Gaslamp District IHOP Express opening is part of the company’s previously articulated strategy to increase top-of-mind awareness of IHOP with guests in order to increase frequency of visit. Aligned with this effort, IHOP at HOME, a line of premium frozen breakfast items available at retail, was launched earlier this year. Finally, the company continues its focus on making traditional IHOP locations more convenient by opening of an average of more than one new IHOP each week in 2011.

DineEquity, Inc. Announces Third Quarter 2011 Financial and Operating Results

DineEquity, Inc., the parent company of Applebee’s Neighborhood Grill & Bar and IHOP Restaurants, today announced financial results for the third quarter ended September 30, 2011.

“During the quarter, we made good progress in achieving our long-term strategic goals as we continued to generate strong free cash flow, improve our G&A, refranchise company-operated restaurants and create value for our shareholders,” said Julia A. Stewart, Chairman and Chief Executive Officer of DineEquity. “While same-restaurant sales were not what we would have liked, we are confident in the plans we have at both brands to achieve our longer-term financial objectives. With about 95% of our restaurants either franchised or soon to be franchised, we are close to completing the planned transformation of the Company into a pure franchisor and creating a platform upon which we will continue generating strong cash flow going forward.”

DineEquity’s financial performance included the following highlights:

• Adjusted net income available to common stockholders was $19.1 million for the third quarter 2011, compared to $16.6 million for the same quarter in 2010. The increase in adjusted net income was primarily due to the elimination of the dividend on Series A perpetual preferred stock and lower cash interest expense, partially offset by lower profit due to the refranchising of 149 Applebee’s company-operated restaurants. Adjusted EPS was $1.04 per diluted share for the third quarter 2011. (See “Non-GAAP Financial Measures” below.)
• For the first nine months of 2011, adjusted net income available to common stockholders was $61.7 million, or $3.37 per diluted share, compared to $51.1 million, or $2.92 per diluted share, in the same period in 2010. The increase in adjusted net income was primarily due to the elimination of the dividend on Series A perpetual preferred stock, lower cash interest expense, and a lower tax rate, partially offset by lower segment profit due to refranchising. (See “Non-GAAP Financial Measures” below.)
• Net income available to common stockholders was $15.5 million, or $0.85 per diluted share, for the third quarter 2011, compared to net income of $7.8 million, or $0.44 per diluted share, for the same quarter in 2010. The increase in net income was due to lower interest expense and the elimination of the dividend on Series A perpetual preferred stock as a result of redeeming this security in the fourth quarter of 2010, partially offset by refranchising a total of 149 restaurants.
• For the first nine months of 2011, net income available to common stockholders was $43.4 million, or $2.38 per diluted share, compared to $28.0 million, or $1.60 per diluted share in the same period in 2010. The increase was due in part to lower interest expense, the elimination of the dividend on Series A preferred stock, and a gain on the sale of 66 Applebee’s company-operated restaurants in the St. Louis and Washington, D.C. areas. These items were partially offset by impairment and closure charges related to the termination of the sublease for the Applebee’s restaurant support center in Lenexa, Kansas, lower segment profit largely driven by refranchising, and higher debt extinguishment charges.
• Under the $45 million share repurchase authorization announced in August 2011, the Company repurchased 534,101 shares of its common stock in the third quarter for a total of $21.2 million.
• Total debt was reduced by $193.1 million over the first nine months of 2011 as a result of net cash proceeds and financing obligation reductions from the sale of 66 Applebee’s company-operated restaurants in the St. Louis and Washington, D.C. areas, cash on hand, and free cash flow. The company has reduced term loan balances by $110.0 million, retired $39.8 million of the 9.5% senior notes and $43.3 million of financing and capital lease obligations for the first nine months of the year.
• For the first nine months of 2011, cash flows from operating activities were $95.1 million, consolidated capital expenditures were $20.8 million, and free cash flow was $84.2 million. (See “Non-GAAP Financial Measures” below.)
• Consolidated general and administrative expenses decreased 2.2% to $38.7 million for the third quarter 2011, compared to the third quarter of 2010. For the year-to-date period, consolidated general and administrative expenses decreased 1.6% to $115.2 million versus the same period in 2010.
• Applebee’s company-operated restaurant operating margin was 14.2% in the third quarter 2011, compared to 14.8% for the third quarter 2010. The unfavorable comparison was primarily due to increasing commodity costs and investments in local advertising, partially offset by the refranchising of lower margin restaurants. For the first nine months of 2011, Applebee’s company-operated restaurant operating margin was 14.4%, compared to 14.6% for the same period in 2010.
• IHOP franchisees and its area licensees opened 39 new restaurants worldwide in the first nine months of 2011, in line with our full-year IHOP development outlook.

Same-Restaurant Sales Performance

• Applebee’s domestic system-wide same-restaurant sales decreased 0.3% for the third quarter 2011, which represented the first quarter of negative same-restaurant sales since the second quarter of 2010. The same-restaurant sales performance was driven by a decrease in guest traffic, partially offset by an increase in average guest check. Domestic franchise same-restaurant sales decreased 0.4% and company-operated Applebee’s same-restaurant sales increased 0.1% for the third quarter 2011, compared to the same quarter in 2010.
• IHOP’s domestic system-wide same-restaurant sales decreased 1.5% for the third quarter 2011, compared to the same quarter in 2010. Same-restaurant sales reflected declines in traffic and a higher average guest check.

Recent Developments

On August 15, 2011, DineEquity announced the approval by the Company’s Board of Directors of the repurchase of up to $45 million of the Company’s outstanding common stock. Under the program, DineEquity may repurchase shares on an opportunistic basis from time to time in open market transactions and in privately negotiated transactions, based on business, market, applicable legal requirements and other considerations. The repurchase program does not require the company to repurchase any specific number of shares, and may be terminated at any time.

On October 13, 2011, the Company announced that it entered into an asset purchase agreement with Apple Investors Group, LLC for the sale of 17 Applebee’s company-operated restaurants located in Tennessee, Illinois, Mississippi, Missouri, Kentucky and Arkansas. The transaction is expected to result in net proceeds after taxes of approximately $15.9 million and reduce DineEquity’s sale-leaseback related financing obligations by $11.3 million. The Company expects to pay approximately $2.4 million related to the settlement of net working capital liabilities and deal costs. Additionally, the sale of these Applebee’s company-operated restaurants will result in approximately $0.9 million in annualized consolidated general and administrative expense savings. The Company anticipates closing the transaction in the first quarter of 2012.

On November 2, 2011, DineEquity successfully completed the sale of 62 restaurants from the previously-announced transaction involving 66 company-operated Applebee’s restaurants located in New England. The four remaining restaurants are expected to close soon.

2011 Financial Performance Outlook

Given that DineEquity’s brands are nearly 95% franchised, the Company is providing an adjusted earnings per share (EPS) outlook as it believes that adjusted EPS, along with cash flow and same-restaurant sales, are key measures by which the Company will be evaluating its success going forward. The strength of the Company’s fully franchised business model is that it somewhat mitigates earnings fluctuations based on restaurant sales. The Company expects adjusted earnings per share (EPS) to range between $4.20 and $4.30 per diluted share. (See “Non-GAAP Financial Measures” below.)

Additionally, DineEquity provided the following fiscal 2011 guidance:

• Revised consolidated cash from operations to range between $117 and $127 million, which reflects a reduction from previous expectations of $125 to $135 million. Revised consolidated free cash flow to range between $104 and $114 million, which reflects a reduction from previous expectations of $112 to $122 million. The $8 million reductions in consolidated cash from operations and consolidated free cash flow relate solely to the net working capital impact of the refranchising of 66 Applebee’s company-operated restaurants in New England as previously discussed in our May 31, 2011 press release. (See “Non-GAAP Financial Measures” below.)
• Reiterated that approximately $13 million is expected to be generated from the structural run-off of the Company’s long-term receivables.
• Reiterated consolidated capital expenditures of approximately $26 million.
• Revised Applebee’s domestic system-wide same-restaurant sales performance to range between 1.5% and 2.0%, a reduction from previous expectations of between 2% and 4%.
• Revised IHOP’s domestic system-wide same-restaurant sales performance to range between negative 2.0% and negative 2.5%, a reduction from previous expectations of between positive 1% and negative 2%.
• Revised restaurant operating margin at Applebee’s company-operated restaurants to range between 14.4% and 14.8%. This reflects a reduction from previous expectations of between 14.8% and 15.2%.
• Reiterated consolidated general & administrative expense to range between $157 and $160 million, including non-cash stock-based compensation expense and depreciation of approximately $18 million.
• Reiterated consolidated interest expense to range between $134 and $139 million, of which approximately $7 million is expected to be non-cash interest expense.
• Reiterated Applebee’s franchisees to develop between 24 and 28 new restaurants, approximately half of which are expected to open internationally.
• Narrowed the range of new restaurants to be developed by IHOP franchisees to between 55 and 60, the majority of which are expected to be opened in the U.S.
• Reiterated an income tax rate of 36% for 2011.
• Reiterated full-year weighted average diluted shares outstanding to be approximately 18.3 million shares.

The Company’s 2011 financial performance guidance excludes any impact from the future sales of Applebee’s company-operated restaurants, the timing of which could be highly variable due to factors including the economy, the availability of buyer financing, acceptable valuations, and the operating wherewithal of the acquiring franchisee. Should additional Applebee’s company-operated restaurants be sold this year, DineEquity plans to update its performance guidance accordingly, in conjunction with its regular quarterly reporting schedule, following any transaction announcement.

Based in Glendale, California, DineEquity, Inc., through its subsidiaries, franchises and operates restaurants under the Applebee’s Neighborhood Grill & Bar and IHOP brands. With more than 3,500 restaurants combined, DineEquity is one of the largest full-service restaurant companies in the world.

IHOP's Holiday Hotcakes Back for Limited Time

Sweet eggnog, spiced pumpkin and cool peppermint, signature flavors nearly impossible to find other times of the year, offer season’s greetings with starring roles in IHOP’s Holiday Hotcakes. Mouth-watering, indulgent combinations conjure up happy memories and special family traditions with each bite and are now back for a limited time through the end of the year.

“IHOP’s Holiday Hotcakes are a festive way to celebrate the season,” said Natalia Franco, senior vice president, marketing for IHOP. “Our chefs have creatively captured the delicious, iconic holiday flavors, marrying them with IHOP’s signature pancakes for delightful combinations. Starting at just $4.99, they are a perfect present and fun way to get into the holiday spirit.”

Holiday Hotcakes are served a la carte or as part of a combination along with two eggs, golden hash browns and a choice of crisp bacon, savory pork sausage or hearty ham.

• Eggnog Pancakes: Get your eggnog fix — it’s only here once a year. Two fluffy golden pancakes are layered with smooth eggnog cream, spicy nutmeg and sweet cinnamon, crowned with creamy whipped topping, dusted with cinnamon sugar and then topped with butter-rum flavored sauce.
• White Chocolate Chip Mint Pancakes: White chocolate chip and smooth peppermint combine for the perfect holiday treat. Golden buttermilk pancakes are filled with white chocolate chips, topped with crunchy peppermint flakes and creamy whipped topping.
• Pumpkin Praline Pancakes: Enjoy the taste of spiced pumpkin pie without the fuss. Made with real pumpkin, these spiced hotcakes are covered with praline glazed pecans, drizzled in creamy caramel sauce and crowned with a creamy whipped topping.

To satisfy holiday cravings on the lighter side, IHOP features an Under 600 Calories SIMPLE& FIT Pumpkin Pancake Combo featuring two signature pumpkin pancakes, scrambled egg substitute and two strips of turkey bacon.

Starting at only $4.99, Holiday Hotcakes are available through January 1, at participating IHOPs.

Free Scary Face Pancakes for Kids at IHOP

IHOP wants to help kids and parents celebrate Halloween a little early this year. On October 28^th, any child under the age of 12 will receive a free Scary Face Pancake as part of the “No Tricks – Just Treats” promotion. This will help kids have their own fun Halloween event even if they live in areas where trick or treating isn’t safe. The pancake is the same classic buttermilk hotcake served at all IHOP locations. The face will be added with a whipped cream mouth and a strawberry for a nose. The pancake also comes with a side of candy corn and mini Oreo cookies so kids can add their own finishing touches. Parents can enjoy the new Cinna-Stack Pancakes, the Belgian Waffle Combo, a fresh omelette or a plate of savory crepes while their kids enjoy their free Halloween treats.

All participating national IHOP locations will be giving out the free pancakes starting at 7 am and ending at 10 pm. Kids who love the Funny Face pancake that is always available on the menu will also find the Scary Face pancake to be tasty and fun. It is also a part of the Simple & Fit Kid’s Menu for the rest of October, and has less than 600 calories. The chain hopes that this event will help form loyal customers to keep it going for another 50 years of serving pancakes and other breakfast items all day long. IHOP currently has 1,522 locations in the U.S. and countries like Puerto Rico, Canada, and the U.S. Virgin Islands. Only restaurants in the U.S. are currently participating in this special Halloween event.

DineEquity Names Vice President, Government Affairs

DineEquity, Inc., parent company of Applebee’s Neighborhood Grill & Bar and IHOP Restaurants, has appointed Daniel Colegrove to the new position of vice president, government affairs. He joins the company effective immediately and is based in Washington, D.C.

Colegrove will lead strategic policy and issue efforts for DineEquity and its franchisees on Capitol Hill and in key statehouses and municipalities across the country. Colegrove will report to Tod J. MacKenzie, DineEquity’s senior vice president, communications and public affairs.

“Dan is a versatile strategist with a proven ability to influence policies and issues at the federal, state and local levels,” said Julia Stewart, DineEquity’s chairman and CEO. “His expertise will be invaluable in advancing the positions and interests of both our company and our franchisees among our elected officials, regulators and industry partners.”

Colegrove joins DineEquity with more than 25 years in a variety of government and public policy roles. He spent the last 14 years at Philip Morris, Altria Group and, most recently, Kraft Foods where he oversaw state government affairs for the entire country for the $50 billion company. Prior experience also includes the Grocery Manufacturers of America (GMA) trade association, and serving as a chief legislative aide in the California Assembly. He is a graduate of San Francisco State University, where he earned a B.A.

Based in Glendale, California, DineEquity, Inc., through its subsidiaries, franchises and operates restaurants under the Applebee’s Neighborhood Grill & Bar and IHOP brands. With more than 3,500 restaurants combined, DineEquity is one of the largest full-service restaurant companies in the world.

DineEquity Sells 40 Applebee's Restaurants

DineEquity, Inc., parent company of Applebee’s Neighborhood Grill & Bar and IHOP Restaurants, has announced that existing Applebee’s franchisee, Neighborhood Restaurant Partners, LLC, an affiliate of IHOP’s largest franchisee, has purchased the assets of Apple Restaurants, Inc. including 40 Applebee’s franchise-operated restaurants located in Atlanta and surrounding areas.

Julia Stewart, DineEquity’s Chairman and CEO, said, “Today’s announcement serves as confirmation of our franchise community’s confidence in our efforts to revitalize Applebee’s and the strength of the brand. The transaction is also very special because it involves Bill Palmer, the founder of Applebee’s. We are thrilled; not only at the growth of Neighborhood Restaurant Partners, but that we will continue to benefit from Bill’s involvement in the brand.”

“Affiliates of Argonne already franchise or license a combined 260 IHOP and Applebee’s restaurants. Our decision to further our relationship with DineEquity is a result of our confidence in the leadership provided by management,” said Michael Klump, founder and President, Argonne Capital Group. “We have participated in the renewal of Applebee’s, and this transaction allows us to expand our involvement while also benefiting from the experience and leadership of Applebee’s founder, Bill Palmer,” Klump added.

Argonne Capital, a private investment firm, formed Neighborhood Restaurant Partners, LLC in 2010 with the acquisition of eight Applebee’s restaurants in San Antonio, TX and will now add the 40 restaurants in greater Atlanta to those operations. Neighborhood Restaurant Partners plans to continue developing its Applebee’s holdings through ground-up development and new acquisitions.

Bill Palmer said: “After thirty plus years, I am still extremely passionate about the Applebee’s brand. Current initiatives in both facility and product development will energize the concept to achieve a new level of prominence in the marketplace.” He continued: “Today’s announcement provides me with the opportunity to participate in the ongoing success of Applebee’s, and I look forward to my new role with Neighborhood Restaurants Partners as we expand the brand through both restaurant openings and strategic acquisitions.”

T.G.I. Friday’s has expanded their value offerings with a new Pick 2 for $10 promotion. $10 gets guests an entree with either an appetizer or dessert added on. Entrees include Dragonfire Chicken and Jack Daniels Pulled Pork Sandwiches.

Wendy’s is pairing with Veteran’s Advantage to give veterans new discounts on food and drink throughout the year. Veteran’s Advantage secures deals like this for active and former members of all military branches.

IHOP has awarded their Franchisees of the Year at their annual convention. Mike Ruben was the U.S. Franchisee Of the Year, while Ed Jeske was the International winner. The convention was held in Marco Island, Florida.

The Equal Employment Opportunity Commission is alleging that the Texas Roadhouse chain refused to hire older workers for front of the house positions. The suit claims that workers over 40 were discriminated against.

Recognizing a hot restaurant is easy once it is completely booked, but catching those about to explode is harder. Checking the common themes that run between hot restaurants helps critics and diners spot the upcoming locations.

New research from the Harvard Business School has shown than gaining a star on a Yelp.com review improves revenue at restaurants by 5 to 9 percent. The research compared revenue reports in Seattle versus star ratings for a variety of restaurants.

Sizzler is working on returning to Chicago. The chain once had 700 locations, but fell to just under 200 due to widespread closings. There are plans to add at least 18 in Chicago over 5 years. Re-entering big markets like Chicago may help turn the brand around.

Bonefish Grill is celebrating National Seafood Month with a new promotional deal. A three-course meal for two is now available that costs less than $20 per diner. The dinner will be available until the end of October.

Fleming’s Prime Steakhouse & Wine Bar is adding small plates to its menu. The seven new dishes work well as a light lunch or appetizer with drinks. Options include the Lobster Tempura and Filet Mignon with Shiitake Risotto.

The Firehouse Subs Public Safety Foundation has approved 48 new grants that will give away over $500,000. This brings the total of donations since 2005 to $3.1 million. 275 communities received funding to make their communities safer.

Mellow Mushroom Pizza Bakers is celebrating this fall with Home Grown Harvest. New menu items include Drunken Fun-Guys, the Ham Orchard Hoagie and the Home Grown Harvest Pie. Flavors include roasted squash, fresh mushrooms and pork.

During the month of October ice cream lovers can enter the 2^nd Online Flavor Creation Contest from Baskin-Robbins. Combine 31 base options with different candy, fruit and ribbon options to create your own mix. The best will win free ice cream for a year.

Jack in the Box and Gamestop have teamed up to create the Jack’s Got Game contest for gamers. Instant win prizes of video game consoles, new games and a $5000 Gamestop shopping spree are awarded daily through peel-off stickers.

Good Times Restaurant chain is hiring the talent of 1970′s comedians Cheech and Chong for their new radio campaign. The radio ads will promote the Santiago’s Green Chile items. Sukle Advertising came up with the plan to use Cheech and Chong.

Dickey’s Barbecue Pit is expanding their 70^th anniversary celebration. Participating restaurants will offer $1 drinks and pork sandwiches until 3 pm on October 18^th. $3 Big Sandwiches will still be available after 3 pm.

IHOP has announced Mike Ruben as its U.S. Franchisee of the Year, and Ed Jeske as International Franchisee of the Year at its annual Franchise Conference. The theme for the conference in Marco Island, Florida, was “Reboot. Refresh. Reconnect.”

IHOP president Jean Birch led the three-day event which brought together franchisees, vendors and executives to participate and share ideas as well as best practices through break-out sessions. Main stage presentations focused on 2012 marketing initiatives, restaurant operations and sports analyst Herm Edwards motivated the group through his keynote and inspired them to take a fresh look as together the group created a “Plan for Success.”

“Our talented group of franchisees keeps us in position as the leader in family dining even in tough times,” said Jean Birch, IHOP President. “They create the IHOP experience our guests have come to know and love, and it’s also our franchisees who offer the value our diners count on. For those reasons and more, we love to celebrate and honor our franchisees.”

The U.S. “Franchisee of the Year” award was presented to 15-year IHOP veteran Mike Ruben, owner and operator of 18 IHOPs throughout Illinois and Indiana. The award is IHOP’s most prestigious honor and recognized Ruben for his continued operational excellence, offering of expertise and experience to others, and leadership both within the business as well as in his community. For the first time, an International Franchisee of the Year was recognized and was awarded to Ed Jeske, a 36-year IHOP veteran who owns and operates 13 IHOPs throughout British Columbia, Canada.

“Franchise Business Consultant of the Year” was awarded to Hal Stamm who recently celebrated his nine year anniversary with IHOP. This is IHOP’s highest honor for field team members and recognizes outstanding ability in franchisee support, quality of operations, teamwork and the ability to impact and influence. Stamm supports franchisees in Arizona and New Mexico.

Texas Roadhouse is No. 2 and Olive Garden is No. 3 in national consumer survey

BOULDER, Colo.  (RestaurantNews.com)  Cheesecake Factory is the nation’s favorite casual-dining restaurant, according to an annual consumer restaurant chain survey conducted by Market Force Information, a worldwide leader in customer intelligence and customer experience management solutions. This is the second consecutive year the popular U.S. chain has landed in the survey’s No. 1 spot.

More than 4,500 consumers across North America participated in the survey, which was conducted in August 2011. It examined which casual-dining restaurants consumers prefer and which attributes are the most important to them. Market Force first calculated the favorites based on pure number of votes, and then factored in the number of locations for each chain to effectively measure which chain garnered the most votes per restaurant.

When the consumers were shown a list of the country’s 51 top casual-dining restaurants and asked to select their single favorite, Olive Garden earned the most raw votes (for the second consecutive year), followed by Applebee’s (which tied for first place with Olive Garden in 2010), and then Red Lobster, Chili’s and Outback Steakhouse. See Graph 1.

Graph 1: Casual-Dining Restaurant Rankings – Based on Raw Number of Votes

Cheesecake Factory Hits Sweet Spot as Nation’s Favorite

However, the top vote-getters are not necessarily the consumer favorites. Since consumers are only likely to vote for restaurants they patronize and that are located in their area, Market Force indexed the results to account for the number of restaurant locations per chain. When the votes were weighted, Cheesecake Factory was the first choice among consumers by a wide margin, earning 7.3% of the vote share – more than double the 3.2% earned by the second-place finisher Texas Roadhouse. Olive Garden came in third in the study with 2.8%, and P.F. Chang’s and Carrabba’s Italian Grill followed in fourth and fifth place. Sixteen chains made it to the top of the rankings, each collecting 0.2% or more of the vote.

This is the second year in a row that Cheesecake Factory, Texas Roadhouse and Olive Garden took the top three spots. In Market Force’s 2010 restaurant chain survey, Cheesecake Factory ranked first, Texas Roadhouse and Red Robin tied for second, and Olive Garden came in third.

On the flip side, restaurants that are not tickling as many tastebuds this year include Denny’s, IHOP and Ruby Tuesday. While in the top 16 overall, all three landed on the bottom of these rankings with one-half percent or less of the vote. See Graph 2.

Graph 2: Casual-Dining Restaurant Rankings – Indexed by Number of Locations

Which Restaurants Reigned Supreme by Attribute?

Market Force attempted to uncover why respondents prefer one casual-dining restaurant over another by asking those who selected a given brand as a favorite to rate them by attributes such as food quality, taste, speed of service, cleanliness and value. The categories with the greatest variance in consumer ratings were value and speed of service. Consumer favorite Cheesecake Factory did not excel on any one attribute, but it fared well across all of them, particularly in the important areas of food quality and taste. Golden Corral scored highest on value – a category showing quite a bit of differentiation – as well as on speed of service, which is logical given it offers a self-service buffet. See Graph 3.

Graph 3: Casual-Dining Restaurants – Rankings by Attributes

Ruby Tuesday Differentiates Through Healthy Choices, IHOP Through Its Green Practices

Market Force also looked at how the chains differentiate by other noteworthy attributes, such as healthy choices, accommodating children, atmosphere and green/sustainable practices. Ruby Tuesday was called out for having the healthiest menu choices, Golden Corral was the most kid-friendly, Carrabba’s rated highest for atmosphere and IHOP led in sustainable/green practices, a category where several restaurant chains received zero votes. Meanwhile, Red Robin ranked lowest in both the atmosphere and healthy choices categories, and P.F. Chang’s was at the bottom for accommodating children. See Graph 4

Graph 4: Casual-Dining Restaurants Ranked by Differentiating Attributes

Charting Casual-Dining Restaurants on The Customer Delight Index

In a related Market Force survey, 3,300 consumers were asked to rate their last experience eating at any casual-dining restaurant. Market Force analyzed the data to develop a Consumer Delight Index revealing the intersection between the likelihood of recommending the restaurant to friends/family and overall satisfaction. Top-ranked chains were plotted on the graph, with the median scores providing a quadrant measure. On this index, eight brands came out with above average index scores, including Texas Roadhouse which came in first with an average satisfaction rating of 4.7 and a recommendation rating of 73%. Cheesecake Factory came in second with an average satisfaction score of 4.58 and with 72% of respondents likely to recommend it. Red Robin rounded out the top three with an average satisfaction rating of 4.6 and 67% of consumers likely to recommend it. Other high-scoring restaurants included Outback Steakhouse, Cracker Barrel, Red Lobster, Olive Garden and Ruby Tuesday. See Graph 5.

Graph 5: Casual-Dining Restaurants – Customer Delight Index

The pool of survey respondents ranged in age from 18 to more than 70 and reflected a broad spectrum of income levels, with 62 percent reporting incomes of more than $50,000 a year. Seventy six percent were women, the primary household consumer purchasers. Half of the participants said they have children at home.

For more information on Market Force’s customer intelligence solutions for the restaurant industry, visit http://www.marketforce.com/industries/casual-dining.

About Market Force Information

Market Force Information Inc. is the leading global customer intelligence solutions company for multi-location businesses, including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies. With more than

125 years of combined industry experience, Market Force Information has pioneered the industry with a suite of customer intelligence solutions – from 600,000 field associates across North America and Europe who conduct mystery shopping, merchandising and retail auditing, to real customer surveys and proprietary decision-support tools. Its solutions provide a holistic view of the customer’s on-site experience and identify the actions required at the store level to increase customer loyalty and improve financial performance. For more information, visit www.marketforce.com and follow us on Twitter @MarketForce.

Media Contact:
Rebecca Scanlan
GroundFloor Media
303-733-0328
rscanlan@groundfloormedia.com

Technomic has examined the menus of over 100 independent restaurants to compile their new report on upcoming food trends. Beverages like coffee, soda and tea are being used as ingredients in dishes more than ever. These include pork chops brined in sweet tea, cheesecake made with beer and duck seared in coffee.

Host Concepts provides restaurant technology for the front of the house, and they recently released a new multiplayer trivia game. Triviage allows guests who are waiting for a table to play with anyone within 25 miles on their mobile phone. Guests can gain points for answering questions correctly and will advance on regional and national leader boards.

ShopHouse, the new Asian inspired chain from the creators of Chipotle Mexican Grill, recently debuted with their first restaurant opening. Reviews from Asian food fans have dissed the chain’s authenticity, but some people are quickly becoming enamored with the new concept. The chain allows diners to make their own custom noodle and rice bowls.

Panera Cares involves three test restaurants where customers pay what they want for food. While two locations are bringing in 80% of the normal profits, the Portland location only takes in 60%. The CEO of Panera Bread is working to change the way the program works to keep out customers who are abusing the free lunch.

The Pat & Oscar’s chain, based in California, has recently filed for Chapter 7 bankruptcy. The chain was purchased by a new owner 2 years ago, but failed to turn around their sinking profits since then. The 11 franchise locations plan to stay open, but this may not be possible as the company liquidates all of its assets.

P.F. Chang’s China Bistro is already struggling due to lower traffic, but now they are losing their Chief Operating Officer as well. Richard Tasman was with the company since 2007, when the chain first began their struggle against failing profits. The chain has not yet announced a replacement for Tasman.

North Carolina-based frozen yogurt chain The Fuzzy Peach is opening up franchise applications. The chain manages to keep a 98% customer satisfaction rating through creating a special atmosphere within each store. Applications for franchising will be accepted from across the country so the chain can grow in all regions.

IHOP will be celebrating Halloween all month this October, ending with the free Scary Face Pancake giveaway. On October 28^th, each child who visits a local IHOP between 7 am and 10 pm will receive a free pancake. During the rest of the month both children and parents can enjoy the fall flavors of Pumpkin Pancakes.

Food critic blogger Steve Plotnicki is known for being one of the most outspoken food bloggers on the Internet. He helped found the restaurant review site E-Gullet and recently released a new book entitled Opinionated About U.S. Restaurants 2011. He hopes to release yearly volumes of information on restaurants worth traveling to eat at.

Diners who are interested in eating to a specific nutritional guide can use the new calculator tool at the UFood Grill website. The company wants diners to come prepared and the calculator gives detailed information on sodium, fat and calorie content of any meal combination. The chain paired with Nutritionix to create the tool.

IHOP announced today that participating restaurants nationwide will serve up ‘no tricks – just treats’ this October, featuring a month-long celebration with pumpkin pancakes as well as All-You-Can-Eat Buttermilk pancakes, culminating in a free Scary Face Pancake giveaway for kids 12 and under on Friday, October 28 from 7:00 a.m. to 10:00 p.m. (one per child).

Additionally, parents can sign up all month long on ihop.com for a wake-up call on October 28 from Count Spatula with a friendly and fun reminder about the free Scary Face Pancake giveaway.

“We are celebrating fall traditions in a tasty and playful way,” said Natalia Franco, IHOP’s senior vice president, marketing. “Our ‘no tricks – just treats’ October is a seasonal celebration designed to excite the senses with unique additions to our regular menu and thank our guests for their loyal patronage with our free Scary Face Pancake giveaway.”

From October 3 through October 31, IHOP’s Pumpkin Pancakes, made with real pumpkin and spices and topped with a creamy whipped topping, as well as All-You-Can-Eat Buttermilk Pancakes,* are available a la carte or in a combo, which starts at $4.99 and begins with fluffy pancakes, eggs any style and golden hash browns. Guests can add pork sausage links, crisp bacon or ham for an extra charge.

In observance of Halloween, IHOP’s famous Funny Face Pancake turns scary with “design-your-own” Scary Face Pancake for kids 12 and under. Count Spatula was the winning name chosen from more than 1,000 entries to the “name-the-Scary-Face-Pancake” contest last October. The Count Spatula Scary Face Pancake is an oversized signature buttermilk pancake with a whipped topping mouth and strawberry nose, served with two mini OREO® cookies and candy corn on the side to allow kids to create their own Halloween hotcake. It will be offered throughout October and, like all IHOP Kids menu items, is less than 600 calories. On October 28, kids will be treated to a free Count Spatula Scary Face Pancake as an early Halloween treat.

For more information or to find an IHOP restaurant near you, visit www.ihop.com. Prices may vary by location.

*All-You-Can-Eat Pancakes are served three at a time until guests are satisfied.

Leading your restaurant or restaurant chain into the new world of social media advertising requires an understanding of the new trends as they develop. Some of the newest trends to emerge include customer experience management, the integration of mobile technology and engaging employees to increase job satisfaction.  Continue reading . . .

Zagat has released the 2011 results for their annual National Fast Food Restaurant Survey. Over 6,000 diners voted for their favorites among 103 different chains. Subway won in the Mega Chains category for brands with over 5,000 locations. Starbucks topped the Quick Refreshment chart and Chick-fil-a received the highest overall rating for the Large Chain category.

Wingstop is focusing on rapid expansion again with three new development agreements. The agreements will bring 15 new locations to Atlanta and the surrounding area. 11 of those restaurants will be under the management of Tomahawk Brands. The first of the new locations will open in the beginning of 2012.

Boston Market has completed their renovations to a number of restaurants in Atlanta. The stores in Stone Mountain, Marietta, Roswell and Duluth were among those updated. Everything from employee training to menu items and new silverware were added. The changes were part of a larger renovation plan.

The parent company of brands like IHOP and Applebee’s, DineEquity, announced the hiring of a new Chief Financial Officer recently. Tom Emrey is joining the company later this week after years with the Universal Studios Home Entertainment company. He also brings experience from his time as a senior financial executive with Nestle USA.

The founders of VooDoo BBQ were college roommates who joined together 5 years after graduation to open their visionary chain. The unique brand was launched in 2002 and grew slowly at first. The chain still has just 12 locations all in Louisiana, but new interest has led to recent franchise agreements that will bring VooDoo BBQ into new regions.

Sedona Taphouse, an upscale brewhouse chain focusing on a menu of more than 500 craft beers, has developed plans for a new location. The next restaurant for the chain will open in Richmond, Virginia. The calm and classy interior appeals to women as much as men, making this niche restaurant stand out from other brew pubs and bars.

Baskin-Robbins’ Flavor of the Month for September is designed to appeal to breakfast lovers. The French Toast ice cream features a base of french toast flavored ice cream. Small chunks of maple syrup flavored bread pudding are added for a chewy surprise. The flavor will only be available until the end of the month.

Dunkin’ Donuts is bringing back some old favorite flavors and releasing new ones just in time for the beginning of Fall. Customers can enjoy a cup of hot or iced spiced Apple Cider with a new Pumpkin Muffin. In pre-packaged coffee, a pumpkin flavor will become available to match the returning Pumpkin Latte.

A third National Guard member has died from injuries suffered in a shooting rampage that took place at a Nevada IHOP restaurant, according to the Carson City, Nev. sheriff. The shooting spree has now left five people dead, including the shooter, and left seven wounded.

Carson City Sheriff Kenny Furlong said the third Guard member, a woman, died at an area hospital. Her name hasn’t been provided by authorities.

Police are now trying to determine whether the man specifically targeted the group of National Guard personnel eating breakfast in the restaurant. Of the 12 people shot in the rampage, five were National Guard members who were sitting together, all in uniform, in the back of the restaurant. Two of the service members — a man and a woman — were reported dead earlier on Tuesday.

Carson City resident Eduardo Sencion, who worked in nearby Tahoe and had no criminal history, entered the restaurant with an AK-47 and began shooting, then ended it by shooting himself in the head.

Continue reading . . .

DineEquity, Inc., the parent company of Applebee’s Neighborhood Grill & Bar and IHOP, today announced the appointment of Tom Emrey as chief financial officer, effective September 12, 2011. Mr. Emrey replaces John F. Tierney, who will be leaving the Company following a brief transitional period.

Mr. Emrey joins DineEquity from Universal Studios Home Entertainment, a subsidiary of NBCUniversal, one of the world’s leading media and entertainment companies. For the past four years, Mr. Emrey has served as executive vice president and chief operating officer of Universal Studios Home Entertainment. He previously served as chief financial officer of Universal Studios Home Entertainment between 2003 and 2007. Prior to Universal Studios Home Entertainment, Mr. Emrey held a number of senior finance positions at Nestlé USA.

“We are pleased to have such an accomplished and dynamic chief financial officer joining our strong management team at this exciting time for the Company. Tom brings more than 25 years of broad-based finance experience and a deep understanding of consumer businesses that will benefit the Company and our stockholders in the years ahead. Tom’s hands-on finance and corporate strategy experience will be an important asset to DineEquity’s executive team as we continue executing on our strategic plans for Applebee’s and IHOP and creating additional value for our stockholders,” said Julia Stewart, DineEquity’s chairman and chief executive officer. “The entire DineEquity team and I thank Jack for his contributions. Jack has played a central role for the past two and a half years refinancing and re-pricing our long-term debt. He leaves the Company in a solid financial position as we continue to generate strong cash flow and make meaningful progress paying down debt.”

Earlier in his career, Mr. Emrey spent several years with Silgan Containers Corporation, where he held various positions as corporate controller, director of financial reporting and director of internal audit. Mr. Emrey began his career as an auditor at Ernst & Young LLP.

A certified public accountant, Mr. Emrey received his BS from the University of Southern California and an MBA from Pepperdine University.

“I am delighted to be joining the accomplished executive team at DineEquity and look forward to partnering with my new colleagues to take the Company and its brands to the next level of performance,” said Mr. Emrey.

Based in Glendale, California, DineEquity, Inc., through its subsidiaries, franchises and operates restaurants under the Applebee’s Neighborhood Grill & Bar and IHOP brands. With more than 3,500 restaurants combined, DineEquity is one of the largest full-service restaurant companies in the world.

Chick-fil-A is promoting their new breakfast menus with the “Eat Mor Chikin” Cows asking everyone to vote “Chikin 4 Brekfust”. To encourage votes the chain is also giving away free coupons for the breakfast item of your choice. Customers can make a reservation and redeem their coupon from September 6^th through the 10^th.

Domino’s Pizza has released over 30 stores that were previously company-owned and operated. The re-franchising move put four local Domino’s franchisees in charge of the restaurants. One of the new owners, Mike Orcutt, took over 14 of the stores. This brings his total to 93 locations, making him the second biggest franchisee in the country.

IHOP restaurants are celebrating the beginning of apple harvest season with their new Caramel Apple Sensations. This limited time special menu ends on October 2^nd. The breakfast items, including the Caramel Apple Crisp Crepe and the Apple Fritter, are available all day long. The SIMPLE & FIT menu item is the Cinnamon Apple Crisp Crepe Combo.

Boston Market has completed renovations and changes to their Los Angeles restaurants to ensure guests have a better experience. Upgrades have also been added to other locations. The program, known as the America’s Kitchen Table upgrade, makes the interior of the store more inviting and added a number of new entrees to the menu.

The National Restaurant Association has announced a new initiative that will take place over the month of September. The 17^th annual National Food Safety Education Month will ensure that restaurant industry employees around the country all follow the same set of health and safety guidelines. Free seminars and training sessions are planned.

A regional launch of the new Green Chile Double burger last year proved surprisingly popular, so Whataburger is now expanding the burger to all of its restaurants. The burger will only be available until October 3^rd. The burger features two patties, topped with a slice of American and Monterey Jack cheese and roasted green chiles.

The strict adherence to a specific system has let McDonald’s keep customer experiences and food quality exactly the same even in the desserts of the Middle East or the mountains of China. Salesman Ray Kroc pioneered this system. Identical restaurants have allowed the brand to grow beyond anyone’s expectations.

Quiznos has signed new franchise agreements that will increase the number of international restaurants in the chain. Agreements with Sub One Hospitality Services will bring Quiznos to the Western and Northern India. The chain also celebrated the opening of its largest international location in Southern India recently.

The Cheesecake Factory has added a new member to their executive team. Donald Evans has joined as the new Chief Marketing Officer. He will use over 15 years of experience in the marketing industry to develop new promotional materials and advertising for the brand. He worked for over 11 years with the Walt Disney company.

North Carolina is now home to its first Johnny Rockets location. The Harrah’s Cherokee Casino and Hotel has added Johnny Rockets to their Cherokee, North Carolina casino. This is the 21^st location for the chain inside of a casino. The Harrah’s company chose the chain for its All-American menu and exciting restaurant design.

IHOP welcomes the apple harvest with its Caramel Apple Sensations, a limited time menu celebrating the delicious flavors of a seasonal favorite. From now until October 2, tart apples perfectly complemented with sweet caramel top new breakfast selections starting at just $4.99. Guests can fall into a flavor sensation found in the new and unique crisp crepes and warm fritters embodying the seasonal flavors in a whole new way. These creative entrees are a great family value and sure to tickle taste buds as well as stir up sweet childhood memories.

“Enjoying caramel apples is a seasonal tradition that is connected to fun family moments like going to carnivals and preparing for the holidays,” said Natalia Franco, senior vice president, marketing for IHOP. “Available only at IHOP, Caramel Apple Sensations are an innovative spin on those familiar flavors we all crave because they instantly put a smile on our face.”

Caramel Apple Sensations are served as a combo with eggs and hearty ham, crisp bacon or savory sausage.

• Caramel Apple Crisp Crepe: A light egg batter crepe with sweet cream cheese filling topped with roasted apples, crunchy honey granola, rich caramel sauce and creamy whipped topping.
• Apple Fritter: A warm apple fritter topped with cinnamon apple compote, rich caramel sauce and creamy whipped topping.
• Caramel Apple Pancakes: Two golden buttermilk pancakes, topped with roasted apples, rich caramel sauce and creamy whipped topping.

For those guests looking to enjoy the lighter side of fall flavors, IHOP offers the SIMPLE & FIT Cinnamon Apple Crisp Crepe Combo. The tasty dish includes one delicate egg batter crepe topped with roasted apples, cinnamon sugar and crunchy honey granola, served with scrambled egg substitute and two strips of turkey bacon — all for only 370 calories.

For 53 years, the IHOP family restaurant chain has served its world famous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. As of June 30, 2011, there were 1,522 IHOPs in 50 states and the District of Columbia, as well as in Canada, Guatemala, Mexico, Puerto Rico and the U.S. Virgin Islands. Under the licensed name IHOP at HOME consumers can also enjoy a line of premium breakfast products available at a leading nationwide retailer. IHOP restaurants are franchised and operated by Glendale, Calif.-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of DineEquity, Inc.

Parents are the ultimate superheroes when it comes to getting kids prepared for the start of the school year! This month IHOP, one of America’s favorite restaurants for breakfast, lunch and dinner, is giving parents a break with the return of its popular Kids Eat Free promotion. Every day in August, kids eat free from 4 p.m. to 10 p.m. at participating IHOPs and receive a special “Spy Kids” activity book with money-saving coupons for back-to-school purchases.

“Parents have a lot on their plate, especially during the back-to-school season,” said Jean Birch, IHOP President. “IHOP’s Kids Eat Free promotion and our new ‘Spy Kids’ activity books with coupons provide parents support for tackling everyday challenges like what to do about dinner and how to manage the family budget.”

Beginning August 1^st and running through August 31^st, every day from 4 p.m. to 10 p.m. children 12 and under can order any item off the “Just for Kids” menu for free with every purchase of an adult entrée. Every item on the IHOP kids menu — from the signature Rooty Jr to the crispy chicken strips — are SIMPLE & FIT selections under 600 calories, and lunch and dinner items are served with fresh fruit.

Adding to the fun, children will receive an exclusive “Spy Kids” themed activity book packed with adventures for the whole family, as well as a special section filled with valuable back-to-school coupons, including special offers from retailers of name-brand shoes and clothing.

Families also have a chance to win their own action-packed adventure with the launch of the IHOP “Spy Kids” Sweepstakes. Running from August 1-September 31, enter for a chance to win one grand prize family trip for four to Troublemaker Studio in Austin, Texas for a meet and greet with “Spy Kids” writer and director, Robert Rodriguez. The grand prize winner also receives passes to nearby family attractions, including Schliterbahn Water Park and the Austin Children’s Museum, plus a DVD prize pack and IHOP gift cards. Four first place winners will receive a movie studio swag bag filled with DVDs and other promotional items, as well as IHOP gift cards. To enter for a chance to win and for official rules visit www.ihop.com/Spykids.

IHOP, one of America’s favorite restaurants for breakfast, lunch and dinner, today announced the appointment of Natalia Franco to the position of senior vice president, marketing. Franco is a food and marketing industry veteran with nearly 30 years experience, including marketing leadership positions with Burger King Corporation, The Coca-Cola Company and General Mills. Franco will be responsible for developing and delivering strategic direction of the IHOP brand through advertising, brand marketing, innovation and product development.

Jean Birch, IHOP’s president, said, “We are excited to welcome Natalia to the IHOP family. Her passion for the food industry and proven track record for innovation and brand differentiation will be an asset as we position IHOP for continued growth. Natalia will be responsible for spearheading IHOP’s strategic marketing initiatives that drive profitable sales and traffic growth, as well as serve as a brand steward focused on delighting our guests.”

Franco is a seasoned marketer with experience leading efforts to re-energize brands, products and concepts across a wide spectrum of the food industry. She previously served as executive vice president, global chief marketing officer of Burger King Corporation, the world’s second largest quick service restaurant with more than 12,000 locations. While with Burger King, she developed a global brand vision and new menu strategy while also redefining the brand’s value proposition. Prior to Burger King, Franco was global vice president, marketing and innovation for The Coca-Cola Company where she was responsible for leading marketing and innovation initiatives for the McDonald’s division. Previously, she held positions with increasing responsibility at General Mills where she also served as the U.S. vice president, cereal strategic growth channels and the Big G cereal division.

Franco earned a bachelor’s degree in business administration from the Colegio de Estudios Superiores de Administracion in Bogota, Colombia, and received a C.S.S. graduate degree in business management with a concentration in marketing from Harvard University.

For 53 years, the IHOP family restaurant chain has served its world famous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. As of March 31, 2011, there were 1,513 IHOPs in 50 states and the District of Columbia, as well as in Canada, Guatemala, Mexico, Puerto Rico and the U.S. Virgin Islands. IHOP restaurants are franchised and operated by Glendale, Calif.-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of DineEquity, Inc.