web analytics
IHOP Open on Thanksgiving Day and Giving Thanks With Bounceback Coupon

IHOP Open on Thanksgiving Day and Giving Thanks With Bounceback Coupon

IHOP, one of America’s favorite restaurants for breakfast, lunch and dinner, will be open on Thanksgiving day and is giving thanks by offering a $5 coupon for a future visit with any purchase of a $25 gift card in-restaurant through January 1, 2012 (at participating restaurants only).

“Many of our guests have found a fun new tradition of eating breakfast at IHOP on Thanksgiving day for the convenience and ease,” said Natalia Franco, IHOP’s senior vice president, marketing. “With Black Friday shopping hours extended into Thanksgiving day this year, IHOP is the perfect place to fuel up and enjoy a coffee or meal before and after shopping.”

Nationwide, IHOP restaurants will be open on Thanksgiving day, though it is recommended diners call their local IHOP for specific hours, which may vary by location. In between shopping trips, guests can recharge with IHOP’s signature buttermilk pancakes, a frothy mug of French Vanilla or Swiss Mocha coffee, or an Under 600 Calorie SIMPLE & FIT meal.

The $5 coupons are accepted at participating restaurants and must be redeemed by January 31, 2012.

For 53 years, the IHOP family restaurant chain has served its world famous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. As of September 30, 2011, there were 1,532 IHOPs in 50 states and the District of Columbia, as well as in Canada, Guatemala, Mexico, Puerto Rico and the U.S. Virgin Islands.

First IHOP Express Opens in San Diego's Gaslamp District

First IHOP Express Opens in San Diego's Gaslamp District

To make the IHOP brand more accessible and increase top-of-mind awareness for new and current guests, IHOP has opened its first IHOP Express in the Gaslamp District of San Diego. The fast casual concept, which was tested in areas such as university campuses and military bases, offers a selection of IHOP favorites but is focused on products uniquely suited to guests on the go.

“After extensive testing, we are introducing IHOP Express to provide an exciting new option for guests on the go who want the IHOP experience,” said Jean Birch, IHOP President. “Consumers’ dining needs vary, and IHOP Express fills an important need by allowing guests to sip, flip and enjoy our famous coffee and buttermilk pancakes, along with other options found only at IHOP Express, in less time.”

Perfect for those on the go, IHOP Express items are available in easy, portable portions, including Cup O’ Pancakes, IHOP’s famous fluffy buttermilk pancakes cooked and served in a cup and topped with strawberry banana, double blueberry or caramel apple, and flavorful Corn Cake Tacos with savory meat, shredded cheese and fresh salsa. New under 600 calorie SIMPLE & FIT items are offered at IHOP Express, such as the Ham & Cheese Crepette. Staying true to its roots, IHOP Express brings signature favorites like the Rooty Tooty Fresh ‘N Fruity and Bacon ‘N Beef Burgers to on-the-go diners in a fast, convenient way.

Selections are ordered at a counter to be taken out or enjoyed in a comfortable seating area. IHOP Express has a brand new look and feel, offering a contemporary, warm and inviting interior with fun elements such as an interactive syrup bar, an open grill “flip kitchen,” unique menu items, smaller portions and lower price points. As with all IHOP restaurants, food and beverages are prepared fresh to order.

The Gaslamp District IHOP Express opening is part of the company’s previously articulated strategy to increase top-of-mind awareness of IHOP with guests in order to increase frequency of visit. Aligned with this effort, IHOP at HOME, a line of premium frozen breakfast items available at retail, was launched earlier this year. Finally, the company continues its focus on making traditional IHOP locations more convenient by opening of an average of more than one new IHOP each week in 2011.

DineEquity, Inc. Announces Third Quarter 2011 Financial and Operating Results

DineEquity, Inc. Announces Third Quarter 2011 Financial and Operating Results

DineEquity, Inc., the parent company of Applebee’s Neighborhood Grill & Bar and IHOP Restaurants, today announced financial results for the third quarter ended September 30, 2011.

“During the quarter, we made good progress in achieving our long-term strategic goals as we continued to generate strong free cash flow, improve our G&A, refranchise company-operated restaurants and create value for our shareholders,” said Julia A. Stewart, Chairman and Chief Executive Officer of DineEquity. “While same-restaurant sales were not what we would have liked, we are confident in the plans we have at both brands to achieve our longer-term financial objectives. With about 95% of our restaurants either franchised or soon to be franchised, we are close to completing the planned transformation of the Company into a pure franchisor and creating a platform upon which we will continue generating strong cash flow going forward.”

DineEquity’s financial performance included the following highlights:

  • Adjusted net income available to common stockholders was $19.1 million for the third quarter 2011, compared to $16.6 million for the same quarter in 2010. The increase in adjusted net income was primarily due to the elimination of the dividend on Series A perpetual preferred stock and lower cash interest expense, partially offset by lower profit due to the refranchising of 149 Applebee’s company-operated restaurants. Adjusted EPS was $1.04 per diluted share for the third quarter 2011. (See “Non-GAAP Financial Measures” below.)
  • For the first nine months of 2011, adjusted net income available to common stockholders was $61.7 million, or $3.37 per diluted share, compared to $51.1 million, or $2.92 per diluted share, in the same period in 2010. The increase in adjusted net income was primarily due to the elimination of the dividend on Series A perpetual preferred stock, lower cash interest expense, and a lower tax rate, partially offset by lower segment profit due to refranchising. (See “Non-GAAP Financial Measures” below.)
  • Net income available to common stockholders was $15.5 million, or $0.85 per diluted share, for the third quarter 2011, compared to net income of $7.8 million, or $0.44 per diluted share, for the same quarter in 2010. The increase in net income was due to lower interest expense and the elimination of the dividend on Series A perpetual preferred stock as a result of redeeming this security in the fourth quarter of 2010, partially offset by refranchising a total of 149 restaurants.
  • For the first nine months of 2011, net income available to common stockholders was $43.4 million, or $2.38 per diluted share, compared to $28.0 million, or $1.60 per diluted share in the same period in 2010. The increase was due in part to lower interest expense, the elimination of the dividend on Series A preferred stock, and a gain on the sale of 66 Applebee’s company-operated restaurants in the St. Louis and Washington, D.C. areas. These items were partially offset by impairment and closure charges related to the termination of the sublease for the Applebee’s restaurant support center in Lenexa, Kansas, lower segment profit largely driven by refranchising, and higher debt extinguishment charges.
  • Under the $45 million share repurchase authorization announced in August 2011, the Company repurchased 534,101 shares of its common stock in the third quarter for a total of $21.2 million.
  • Total debt was reduced by $193.1 million over the first nine months of 2011 as a result of net cash proceeds and financing obligation reductions from the sale of 66 Applebee’s company-operated restaurants in the St. Louis and Washington, D.C. areas, cash on hand, and free cash flow. The company has reduced term loan balances by $110.0 million, retired $39.8 million of the 9.5% senior notes and $43.3 million of financing and capital lease obligations for the first nine months of the year.
  • For the first nine months of 2011, cash flows from operating activities were $95.1 million, consolidated capital expenditures were $20.8 million, and free cash flow was $84.2 million. (See “Non-GAAP Financial Measures” below.)
  • Consolidated general and administrative expenses decreased 2.2% to $38.7 million for the third quarter 2011, compared to the third quarter of 2010. For the year-to-date period, consolidated general and administrative expenses decreased 1.6% to $115.2 million versus the same period in 2010.
  • Applebee’s company-operated restaurant operating margin was 14.2% in the third quarter 2011, compared to 14.8% for the third quarter 2010. The unfavorable comparison was primarily due to increasing commodity costs and investments in local advertising, partially offset by the refranchising of lower margin restaurants. For the first nine months of 2011, Applebee’s company-operated restaurant operating margin was 14.4%, compared to 14.6% for the same period in 2010.
  • IHOP franchisees and its area licensees opened 39 new restaurants worldwide in the first nine months of 2011, in line with our full-year IHOP development outlook.

Same-Restaurant Sales Performance

  • Applebee’s domestic system-wide same-restaurant sales decreased 0.3% for the third quarter 2011, which represented the first quarter of negative same-restaurant sales since the second quarter of 2010. The same-restaurant sales performance was driven by a decrease in guest traffic, partially offset by an increase in average guest check. Domestic franchise same-restaurant sales decreased 0.4% and company-operated Applebee’s same-restaurant sales increased 0.1% for the third quarter 2011, compared to the same quarter in 2010.
  • IHOP’s domestic system-wide same-restaurant sales decreased 1.5% for the third quarter 2011, compared to the same quarter in 2010. Same-restaurant sales reflected declines in traffic and a higher average guest check.

Recent Developments

On August 15, 2011, DineEquity announced the approval by the Company’s Board of Directors of the repurchase of up to $45 million of the Company’s outstanding common stock. Under the program, DineEquity may repurchase shares on an opportunistic basis from time to time in open market transactions and in privately negotiated transactions, based on business, market, applicable legal requirements and other considerations. The repurchase program does not require the company to repurchase any specific number of shares, and may be terminated at any time.

On October 13, 2011, the Company announced that it entered into an asset purchase agreement with Apple Investors Group, LLC for the sale of 17 Applebee’s company-operated restaurants located in Tennessee, Illinois, Mississippi, Missouri, Kentucky and Arkansas. The transaction is expected to result in net proceeds after taxes of approximately $15.9 million and reduce DineEquity’s sale-leaseback related financing obligations by $11.3 million. The Company expects to pay approximately $2.4 million related to the settlement of net working capital liabilities and deal costs. Additionally, the sale of these Applebee’s company-operated restaurants will result in approximately $0.9 million in annualized consolidated general and administrative expense savings. The Company anticipates closing the transaction in the first quarter of 2012.

On November 2, 2011, DineEquity successfully completed the sale of 62 restaurants from the previously-announced transaction involving 66 company-operated Applebee’s restaurants located in New England. The four remaining restaurants are expected to close soon.

2011 Financial Performance Outlook

Given that DineEquity’s brands are nearly 95% franchised, the Company is providing an adjusted earnings per share (EPS) outlook as it believes that adjusted EPS, along with cash flow and same-restaurant sales, are key measures by which the Company will be evaluating its success going forward. The strength of the Company’s fully franchised business model is that it somewhat mitigates earnings fluctuations based on restaurant sales. The Company expects adjusted earnings per share (EPS) to range between $4.20 and $4.30 per diluted share. (See “Non-GAAP Financial Measures” below.)

Additionally, DineEquity provided the following fiscal 2011 guidance:

  • Revised consolidated cash from operations to range between $117 and $127 million, which reflects a reduction from previous expectations of $125 to $135 million. Revised consolidated free cash flow to range between $104 and $114 million, which reflects a reduction from previous expectations of $112 to $122 million. The $8 million reductions in consolidated cash from operations and consolidated free cash flow relate solely to the net working capital impact of the refranchising of 66 Applebee’s company-operated restaurants in New England as previously discussed in our May 31, 2011 press release. (See “Non-GAAP Financial Measures” below.)
  • Reiterated that approximately $13 million is expected to be generated from the structural run-off of the Company’s long-term receivables.
  • Reiterated consolidated capital expenditures of approximately $26 million.
  • Revised Applebee’s domestic system-wide same-restaurant sales performance to range between 1.5% and 2.0%, a reduction from previous expectations of between 2% and 4%.
  • Revised IHOP’s domestic system-wide same-restaurant sales performance to range between negative 2.0% and negative 2.5%, a reduction from previous expectations of between positive 1% and negative 2%.
  • Revised restaurant operating margin at Applebee’s company-operated restaurants to range between 14.4% and 14.8%. This reflects a reduction from previous expectations of between 14.8% and 15.2%.
  • Reiterated consolidated general & administrative expense to range between $157 and $160 million, including non-cash stock-based compensation expense and depreciation of approximately $18 million.
  • Reiterated consolidated interest expense to range between $134 and $139 million, of which approximately $7 million is expected to be non-cash interest expense.
  • Reiterated Applebee’s franchisees to develop between 24 and 28 new restaurants, approximately half of which are expected to open internationally.
  • Narrowed the range of new restaurants to be developed by IHOP franchisees to between 55 and 60, the majority of which are expected to be opened in the U.S.
  • Reiterated an income tax rate of 36% for 2011.
  • Reiterated full-year weighted average diluted shares outstanding to be approximately 18.3 million shares.

The Company’s 2011 financial performance guidance excludes any impact from the future sales of Applebee’s company-operated restaurants, the timing of which could be highly variable due to factors including the economy, the availability of buyer financing, acceptable valuations, and the operating wherewithal of the acquiring franchisee. Should additional Applebee’s company-operated restaurants be sold this year, DineEquity plans to update its performance guidance accordingly, in conjunction with its regular quarterly reporting schedule, following any transaction announcement.

Based in Glendale, California, DineEquity, Inc., through its subsidiaries, franchises and operates restaurants under the Applebee’s Neighborhood Grill & Bar and IHOP brands. With more than 3,500 restaurants combined, DineEquity is one of the largest full-service restaurant companies in the world.

IHOP’s Holiday Hotcakes Back for Limited Time

IHOP's Holiday Hotcakes Back for Limited Time

IHOP's Holiday Hotcakes Back for Limited Time

Sweet eggnog, spiced pumpkin and cool peppermint, signature flavors nearly impossible to find other times of the year, offer season’s greetings with starring roles in IHOP’s Holiday Hotcakes. Mouth-watering, indulgent combinations conjure up happy memories and special family traditions with each bite and are now back for a limited time through the end of the year.

“IHOP’s Holiday Hotcakes are a festive way to celebrate the season,” said Natalia Franco, senior vice president, marketing for IHOP. “Our chefs have creatively captured the delicious, iconic holiday flavors, marrying them with IHOP’s signature pancakes for delightful combinations. Starting at just $4.99, they are a perfect present and fun way to get into the holiday spirit.”

Holiday Hotcakes are served a la carte or as part of a combination along with two eggs, golden hash browns and a choice of crisp bacon, savory pork sausage or hearty ham.

  • Eggnog Pancakes: Get your eggnog fix — it’s only here once a year. Two fluffy golden pancakes are layered with smooth eggnog cream, spicy nutmeg and sweet cinnamon, crowned with creamy whipped topping, dusted with cinnamon sugar and then topped with butter-rum flavored sauce.
  • White Chocolate Chip Mint Pancakes: White chocolate chip and smooth peppermint combine for the perfect holiday treat. Golden buttermilk pancakes are filled with white chocolate chips, topped with crunchy peppermint flakes and creamy whipped topping.
  • Pumpkin Praline Pancakes: Enjoy the taste of spiced pumpkin pie without the fuss. Made with real pumpkin, these spiced hotcakes are covered with praline glazed pecans, drizzled in creamy caramel sauce and crowned with a creamy whipped topping.

To satisfy holiday cravings on the lighter side, IHOP features an Under 600 Calories SIMPLE& FIT Pumpkin Pancake Combo featuring two signature pumpkin pancakes, scrambled egg substitute and two strips of turkey bacon.

Starting at only $4.99, Holiday Hotcakes are available through January 1, at participating IHOPs.

Free Scary Face Pancakes for Kids at IHOP

Free Scary Face Pancakes for Kids at IHOP

Free Scary Face Pancakes for Kids at IHOP

IHOP wants to help kids and parents celebrate Halloween a little early this year. On October 28th, any child under the age of 12 will receive a free Scary Face Pancake as part of the “No Tricks – Just Treats” promotion. This will help kids have their own fun Halloween event even if they live in areas where trick or treating isn’t safe. The pancake is the same classic buttermilk hotcake served at all IHOP locations. The face will be added with a whipped cream mouth and a strawberry for a nose. The pancake also comes with a side of candy corn and mini Oreo cookies so kids can add their own finishing touches. Parents can enjoy the new Cinna-Stack Pancakes, the Belgian Waffle Combo, a fresh omelette or a plate of savory crepes while their kids enjoy their free Halloween treats.

All participating national IHOP locations will be giving out the free pancakes starting at 7 am and ending at 10 pm. Kids who love the Funny Face pancake that is always available on the menu will also find the Scary Face pancake to be tasty and fun. It is also a part of the Simple & Fit Kid’s Menu for the rest of October, and has less than 600 calories. The chain hopes that this event will help form loyal customers to keep it going for another 50 years of serving pancakes and other breakfast items all day long. IHOP currently has 1,522 locations in the U.S. and countries like Puerto Rico, Canada, and the U.S. Virgin Islands. Only restaurants in the U.S. are currently participating in this special Halloween event.

DineEquity Names Vice President, Government Affairs

DineEquity Names Vice President, Government Affairs

DineEquity, Inc., parent company of Applebee’s Neighborhood Grill & Bar and IHOP Restaurants, has appointed Daniel Colegrove to the new position of vice president, government affairs. He joins the company effective immediately and is based in Washington, D.C.

Colegrove will lead strategic policy and issue efforts for DineEquity and its franchisees on Capitol Hill and in key statehouses and municipalities across the country. Colegrove will report to Tod J. MacKenzie, DineEquity’s senior vice president, communications and public affairs.

“Dan is a versatile strategist with a proven ability to influence policies and issues at the federal, state and local levels,” said Julia Stewart, DineEquity’s chairman and CEO. “His expertise will be invaluable in advancing the positions and interests of both our company and our franchisees among our elected officials, regulators and industry partners.”

Colegrove joins DineEquity with more than 25 years in a variety of government and public policy roles. He spent the last 14 years at Philip Morris, Altria Group and, most recently, Kraft Foods where he oversaw state government affairs for the entire country for the $50 billion company. Prior experience also includes the Grocery Manufacturers of America (GMA) trade association, and serving as a chief legislative aide in the California Assembly. He is a graduate of San Francisco State University, where he earned a B.A.

Based in Glendale, California, DineEquity, Inc., through its subsidiaries, franchises and operates restaurants under the Applebee’s Neighborhood Grill & Bar and IHOP brands. With more than 3,500 restaurants combined, DineEquity is one of the largest full-service restaurant companies in the world.

DineEquity Sells 40 Applebee’s Restaurants

DineEquity Sells 40 Applebee's Restaurants

DineEquity Sells 40 Applebee's Restaurants

DineEquity, Inc., parent company of Applebee’s Neighborhood Grill & Bar and IHOP Restaurants, has announced that existing Applebee’s franchisee, Neighborhood Restaurant Partners, LLC, an affiliate of IHOP’s largest franchisee, has purchased the assets of Apple Restaurants, Inc. including 40 Applebee’s franchise-operated restaurants located in Atlanta and surrounding areas.

Julia Stewart, DineEquity’s Chairman and CEO, said, “Today’s announcement serves as confirmation of our franchise community’s confidence in our efforts to revitalize Applebee’s and the strength of the brand. The transaction is also very special because it involves Bill Palmer, the founder of Applebee’s. We are thrilled; not only at the growth of Neighborhood Restaurant Partners, but that we will continue to benefit from Bill’s involvement in the brand.”

“Affiliates of Argonne already franchise or license a combined 260 IHOP and Applebee’s restaurants. Our decision to further our relationship with DineEquity is a result of our confidence in the leadership provided by management,” said Michael Klump, founder and President, Argonne Capital Group. “We have participated in the renewal of Applebee’s, and this transaction allows us to expand our involvement while also benefiting from the experience and leadership of Applebee’s founder, Bill Palmer,” Klump added.

Argonne Capital, a private investment firm, formed Neighborhood Restaurant Partners, LLC in 2010 with the acquisition of eight Applebee’s restaurants in San Antonio, TX and will now add the 40 restaurants in greater Atlanta to those operations. Neighborhood Restaurant Partners plans to continue developing its Applebee’s holdings through ground-up development and new acquisitions.

Bill Palmer said: “After thirty plus years, I am still extremely passionate about the Applebee’s brand. Current initiatives in both facility and product development will energize the concept to achieve a new level of prominence in the marketplace.” He continued: “Today’s announcement provides me with the opportunity to participate in the ongoing success of Applebee’s, and I look forward to my new role with Neighborhood Restaurants Partners as we expand the brand through both restaurant openings and strategic acquisitions.”

Restaurant News Bites: T.G.I. Friday's, Texas Roadhouse, Bonefish GrillT.G.I. Friday’s has expanded their value offerings with a new Pick 2 for $10 promotion. $10 gets guests an entree with either an appetizer or dessert added on. Entrees include Dragonfire Chicken and Jack Daniels Pulled Pork Sandwiches.

Wendy’s is pairing with Veteran’s Advantage to give veterans new discounts on food and drink throughout the year. Veteran’s Advantage secures deals like this for active and former members of all military branches.

IHOP has awarded their Franchisees of the Year at their annual convention. Mike Ruben was the U.S. Franchisee Of the Year, while Ed Jeske was the International winner. The convention was held in Marco Island, Florida.

The Equal Employment Opportunity Commission is alleging that the Texas Roadhouse chain refused to hire older workers for front of the house positions. The suit claims that workers over 40 were discriminated against.

Recognizing a hot restaurant is easy once it is completely booked, but catching those about to explode is harder. Checking the common themes that run between hot restaurants helps critics and diners spot the upcoming locations.

New research from the Harvard Business School has shown than gaining a star on a Yelp.com review improves revenue at restaurants by 5 to 9 percent. The research compared revenue reports in Seattle versus star ratings for a variety of restaurants.

Sizzler is working on returning to Chicago. The chain once had 700 locations, but fell to just under 200 due to widespread closings. There are plans to add at least 18 in Chicago over 5 years. Re-entering big markets like Chicago may help turn the brand around.

Bonefish Grill is celebrating National Seafood Month with a new promotional deal. A three-course meal for two is now available that costs less than $20 per diner. The dinner will be available until the end of October.

Fleming’s Prime Steakhouse & Wine Bar is adding small plates to its menu. The seven new dishes work well as a light lunch or appetizer with drinks. Options include the Lobster Tempura and Filet Mignon with Shiitake Risotto.

The Firehouse Subs Public Safety Foundation has approved 48 new grants that will give away over $500,000. This brings the total of donations since 2005 to $3.1 million. 275 communities received funding to make their communities safer.

Mellow Mushroom Pizza Bakers is celebrating this fall with Home Grown Harvest. New menu items include Drunken Fun-Guys, the Ham Orchard Hoagie and the Home Grown Harvest Pie. Flavors include roasted squash, fresh mushrooms and pork.

During the month of October ice cream lovers can enter the 2nd Online Flavor Creation Contest from Baskin-Robbins. Combine 31 base options with different candy, fruit and ribbon options to create your own mix. The best will win free ice cream for a year.

Jack in the Box and Gamestop have teamed up to create the Jack’s Got Game contest for gamers. Instant win prizes of video game consoles, new games and a $5000 Gamestop shopping spree are awarded daily through peel-off stickers.

Good Times Restaurant chain is hiring the talent of 1970′s comedians Cheech and Chong for their new radio campaign. The radio ads will promote the Santiago’s Green Chile items. Sukle Advertising came up with the plan to use Cheech and Chong.

Dickey’s Barbecue Pit is expanding their 70th anniversary celebration. Participating restaurants will offer $1 drinks and pork sandwiches until 3 pm on October 18th. $3 Big Sandwiches will still be available after 3 pm.

IHOP Names Franchisees of the Year at Annual Franchise ConferenceIHOP has announced Mike Ruben as its U.S. Franchisee of the Year, and Ed Jeske as International Franchisee of the Year at its annual Franchise Conference. The theme for the conference in Marco Island, Florida, was “Reboot. Refresh. Reconnect.”

IHOP president Jean Birch led the three-day event which brought together franchisees, vendors and executives to participate and share ideas as well as best practices through break-out sessions. Main stage presentations focused on 2012 marketing initiatives, restaurant operations and sports analyst Herm Edwards motivated the group through his keynote and inspired them to take a fresh look as together the group created a “Plan for Success.”

“Our talented group of franchisees keeps us in position as the leader in family dining even in tough times,” said Jean Birch, IHOP President. “They create the IHOP experience our guests have come to know and love, and it’s also our franchisees who offer the value our diners count on. For those reasons and more, we love to celebrate and honor our franchisees.”

The U.S. “Franchisee of the Year” award was presented to 15-year IHOP veteran Mike Ruben, owner and operator of 18 IHOPs throughout Illinois and Indiana. The award is IHOP’s most prestigious honor and recognized Ruben for his continued operational excellence, offering of expertise and experience to others, and leadership both within the business as well as in his community. For the first time, an International Franchisee of the Year was recognized and was awarded to Ed Jeske, a 36-year IHOP veteran who owns and operates 13 IHOPs throughout British Columbia, Canada.

“Franchise Business Consultant of the Year” was awarded to Hal Stamm who recently celebrated his nine year anniversary with IHOP. This is IHOP’s highest honor for field team members and recognizes outstanding ability in franchisee support, quality of operations, teamwork and the ability to impact and influence. Stamm supports franchisees in Arizona and New Mexico.


Texas Roadhouse is No. 2 and Olive Garden is No. 3 in national consumer survey

Market Force Study Reveals Cheesecake Factory is Favorite Casual-Dining Restaurant for Second Year in a RowBOULDER, Colo.  (RestaurantNews.com)  Cheesecake Factory is the nation’s favorite casual-dining restaurant, according to an annual consumer restaurant chain survey conducted by Market Force Information, a worldwide leader in customer intelligence and customer experience management solutions. This is the second consecutive year the popular U.S. chain has landed in the survey’s No. 1 spot.

More than 4,500 consumers across North America participated in the survey, which was conducted in August 2011. It examined which casual-dining restaurants consumers prefer and which attributes are the most important to them. Market Force first calculated the favorites based on pure number of votes, and then factored in the number of locations for each chain to effectively measure which chain garnered the most votes per restaurant.

When the consumers were shown a list of the country’s 51 top casual-dining restaurants and asked to select their single favorite, Olive Garden earned the most raw votes (for the second consecutive year), followed by Applebee’s (which tied for first place with Olive Garden in 2010), and then Red Lobster, Chili’s and Outback Steakhouse. See Graph 1.

Graph 1: Casual-Dining Restaurant Rankings – Based on Raw Number of Votes

Market Force Study Reveals Cheesecake Factory is Favorite Casual-Dining Restaurant for Second Year in a Row

Cheesecake Factory Hits Sweet Spot as Nation’s Favorite

However, the top vote-getters are not necessarily the consumer favorites. Since consumers are only likely to vote for restaurants they patronize and that are located in their area, Market Force indexed the results to account for the number of restaurant locations per chain. When the votes were weighted, Cheesecake Factory was the first choice among consumers by a wide margin, earning 7.3% of the vote share – more than double the 3.2% earned by the second-place finisher Texas Roadhouse. Olive Garden came in third in the study with 2.8%, and P.F. Chang’s and Carrabba’s Italian Grill followed in fourth and fifth place. Sixteen chains made it to the top of the rankings, each collecting 0.2% or more of the vote.

This is the second year in a row that Cheesecake Factory, Texas Roadhouse and Olive Garden took the top three spots. In Market Force’s 2010 restaurant chain survey, Cheesecake Factory ranked first, Texas Roadhouse and Red Robin tied for second, and Olive Garden came in third.

On the flip side, restaurants that are not tickling as many tastebuds this year include Denny’s, IHOP and Ruby Tuesday. While in the top 16 overall, all three landed on the bottom of these rankings with one-half percent or less of the vote. See Graph 2.

Graph 2: Casual-Dining Restaurant Rankings – Indexed by Number of Locations

Market Force Study Reveals Cheesecake Factory is Favorite Casual-Dining Restaurant for Second Year in a Row

Which Restaurants Reigned Supreme by Attribute?

Market Force attempted to uncover why respondents prefer one casual-dining restaurant over another by asking those who selected a given brand as a favorite to rate them by attributes such as food quality, taste, speed of service, cleanliness and value. The categories with the greatest variance in consumer ratings were value and speed of service. Consumer favorite Cheesecake Factory did not excel on any one attribute, but it fared well across all of them, particularly in the important areas of food quality and taste. Golden Corral scored highest on value – a category showing quite a bit of differentiation – as well as on speed of service, which is logical given it offers a self-service buffet. See Graph 3.

Graph 3: Casual-Dining Restaurants – Rankings by Attributes

Market Force Study Reveals Cheesecake Factory is Favorite Casual-Dining Restaurant for Second Year in a Row

Ruby Tuesday Differentiates Through Healthy Choices, IHOP Through Its Green Practices

Market Force also looked at how the chains differentiate by other noteworthy attributes, such as healthy choices, accommodating children, atmosphere and green/sustainable practices. Ruby Tuesday was called out for having the healthiest menu choices, Golden Corral was the most kid-friendly, Carrabba’s rated highest for atmosphere and IHOP led in sustainable/green practices, a category where several restaurant chains received zero votes. Meanwhile, Red Robin ranked lowest in both the atmosphere and healthy choices categories, and P.F. Chang’s was at the bottom for accommodating children. See Graph 4

Graph 4: Casual-Dining Restaurants Ranked by Differentiating Attributes

Market Force Study Reveals Cheesecake Factory is Favorite Casual-Dining Restaurant for Second Year in a Row

Charting Casual-Dining Restaurants on The Customer Delight Index

In a related Market Force survey, 3,300 consumers were asked to rate their last experience eating at any casual-dining restaurant. Market Force analyzed the data to develop a Consumer Delight Index revealing the intersection between the likelihood of recommending the restaurant to friends/family and overall satisfaction. Top-ranked chains were plotted on the graph, with the median scores providing a quadrant measure. On this index, eight brands came out with above average index scores, including Texas Roadhouse which came in first with an average satisfaction rating of 4.7 and a recommendation rating of 73%. Cheesecake Factory came in second with an average satisfaction score of 4.58 and with 72% of respondents likely to recommend it. Red Robin rounded out the top three with an average satisfaction rating of 4.6 and 67% of consumers likely to recommend it. Other high-scoring restaurants included Outback Steakhouse, Cracker Barrel, Red Lobster, Olive Garden and Ruby Tuesday. See Graph 5.

Graph 5: Casual-Dining Restaurants – Customer Delight Index

Market Force Study Reveals Cheesecake Factory is Favorite Casual-Dining Restaurant for Second Year in a Row

The pool of survey respondents ranged in age from 18 to more than 70 and reflected a broad spectrum of income levels, with 62 percent reporting incomes of more than $50,000 a year. Seventy six percent were women, the primary household consumer purchasers. Half of the participants said they have children at home.

For more information on Market Force’s customer intelligence solutions for the restaurant industry, visit http://www.marketforce.com/industries/casual-dining.

About Market Force Information

Market Force Information Inc. is the leading global customer intelligence solutions company for multi-location businesses, including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies. With more than

125 years of combined industry experience, Market Force Information has pioneered the industry with a suite of customer intelligence solutions – from 600,000 field associates across North America and Europe who conduct mystery shopping, merchandising and retail auditing, to real customer surveys and proprietary decision-support tools. Its solutions provide a holistic view of the customer’s on-site experience and identify the actions required at the store level to increase customer loyalty and improve financial performance. For more information, visit www.marketforce.com and follow us on Twitter @MarketForce.

Media Contact:
Rebecca Scanlan
GroundFloor Media
303-733-0328
rscanlan@groundfloormedia.com

Restaurant News Bites: ShopHouse, Panera, The Fuzzy PeachTechnomic has examined the menus of over 100 independent restaurants to compile their new report on upcoming food trends. Beverages like coffee, soda and tea are being used as ingredients in dishes more than ever. These include pork chops brined in sweet tea, cheesecake made with beer and duck seared in coffee.

Host Concepts provides restaurant technology for the front of the house, and they recently released a new multiplayer trivia game. Triviage allows guests who are waiting for a table to play with anyone within 25 miles on their mobile phone. Guests can gain points for answering questions correctly and will advance on regional and national leader boards.

ShopHouse, the new Asian inspired chain from the creators of Chipotle Mexican Grill, recently debuted with their first restaurant opening. Reviews from Asian food fans have dissed the chain’s authenticity, but some people are quickly becoming enamored with the new concept. The chain allows diners to make their own custom noodle and rice bowls.

Panera Cares involves three test restaurants where customers pay what they want for food. While two locations are bringing in 80% of the normal profits, the Portland location only takes in 60%. The CEO of Panera Bread is working to change the way the program works to keep out customers who are abusing the free lunch.

The Pat & Oscar’s chain, based in California, has recently filed for Chapter 7 bankruptcy. The chain was purchased by a new owner 2 years ago, but failed to turn around their sinking profits since then. The 11 franchise locations plan to stay open, but this may not be possible as the company liquidates all of its assets.

P.F. Chang’s China Bistro is already struggling due to lower traffic, but now they are losing their Chief Operating Officer as well. Richard Tasman was with the company since 2007, when the chain first began their struggle against failing profits. The chain has not yet announced a replacement for Tasman.

North Carolina-based frozen yogurt chain The Fuzzy Peach is opening up franchise applications. The chain manages to keep a 98% customer satisfaction rating through creating a special atmosphere within each store. Applications for franchising will be accepted from across the country so the chain can grow in all regions.

IHOP will be celebrating Halloween all month this October, ending with the free Scary Face Pancake giveaway. On October 28th, each child who visits a local IHOP between 7 am and 10 pm will receive a free pancake. During the rest of the month both children and parents can enjoy the fall flavors of Pumpkin Pancakes.

Food critic blogger Steve Plotnicki is known for being one of the most outspoken food bloggers on the Internet. He helped found the restaurant review site E-Gullet and recently released a new book entitled Opinionated About U.S. Restaurants 2011. He hopes to release yearly volumes of information on restaurants worth traveling to eat at.

Diners who are interested in eating to a specific nutritional guide can use the new calculator tool at the UFood Grill website. The company wants diners to come prepared and the calculator gives detailed information on sodium, fat and calorie content of any meal combination. The chain paired with Nutritionix to create the tool.

Free Scary Face Pancakes Return to IHOP in OctoberIHOP announced today that participating restaurants nationwide will serve up ‘no tricks – just treats’ this October, featuring a month-long celebration with pumpkin pancakes as well as All-You-Can-Eat Buttermilk pancakes, culminating in a free Scary Face Pancake giveaway for kids 12 and under on Friday, October 28 from 7:00 a.m. to 10:00 p.m. (one per child).

Additionally, parents can sign up all month long on ihop.com for a wake-up call on October 28 from Count Spatula with a friendly and fun reminder about the free Scary Face Pancake giveaway.

“We are celebrating fall traditions in a tasty and playful way,” said Natalia Franco, IHOP’s senior vice president, marketing. “Our ‘no tricks – just treats’ October is a seasonal celebration designed to excite the senses with unique additions to our regular menu and thank our guests for their loyal patronage with our free Scary Face Pancake giveaway.”

From October 3 through October 31, IHOP’s Pumpkin Pancakes, made with real pumpkin and spices and topped with a creamy whipped topping, as well as All-You-Can-Eat Buttermilk Pancakes,* are available a la carte or in a combo, which starts at $4.99 and begins with fluffy pancakes, eggs any style and golden hash browns. Guests can add pork sausage links, crisp bacon or ham for an extra charge.

In observance of Halloween, IHOP’s famous Funny Face Pancake turns scary with “design-your-own” Scary Face Pancake for kids 12 and under. Count Spatula was the winning name chosen from more than 1,000 entries to the “name-the-Scary-Face-Pancake” contest last October. The Count Spatula Scary Face Pancake is an oversized signature buttermilk pancake with a whipped topping mouth and strawberry nose, served with two mini OREO® cookies and candy corn on the side to allow kids to create their own Halloween hotcake. It will be offered throughout October and, like all IHOP Kids menu items, is less than 600 calories. On October 28, kids will be treated to a free Count Spatula Scary Face Pancake as an early Halloween treat.

For more information or to find an IHOP restaurant near you, visit www.ihop.com. Prices may vary by location.

*All-You-Can-Eat Pancakes are served three at a time until guests are satisfied.

Restaurant News Bites: Restaurant Trends, Zagat Fast Food SurveyLeading your restaurant or restaurant chain into the new world of social media advertising requires an understanding of the new trends as they develop. Some of the newest trends to emerge include customer experience management, the integration of mobile technology and engaging employees to increase job satisfaction.  Continue reading . . .

Zagat has released the 2011 results for their annual National Fast Food Restaurant Survey. Over 6,000 diners voted for their favorites among 103 different chains. Subway won in the Mega Chains category for brands with over 5,000 locations. Starbucks topped the Quick Refreshment chart and Chick-fil-a received the highest overall rating for the Large Chain category.

Wingstop is focusing on rapid expansion again with three new development agreements. The agreements will bring 15 new locations to Atlanta and the surrounding area. 11 of those restaurants will be under the management of Tomahawk Brands. The first of the new locations will open in the beginning of 2012.

Boston Market has completed their renovations to a number of restaurants in Atlanta. The stores in Stone Mountain, Marietta, Roswell and Duluth were among those updated. Everything from employee training to menu items and new silverware were added. The changes were part of a larger renovation plan.

The parent company of brands like IHOP and Applebee’s, DineEquity, announced the hiring of a new Chief Financial Officer recently. Tom Emrey is joining the company later this week after years with the Universal Studios Home Entertainment company. He also brings experience from his time as a senior financial executive with Nestle USA.

The founders of VooDoo BBQ were college roommates who joined together 5 years after graduation to open their visionary chain. The unique brand was launched in 2002 and grew slowly at first. The chain still has just 12 locations all in Louisiana, but new interest has led to recent franchise agreements that will bring VooDoo BBQ into new regions.

Sedona Taphouse, an upscale brewhouse chain focusing on a menu of more than 500 craft beers, has developed plans for a new location. The next restaurant for the chain will open in Richmond, Virginia. The calm and classy interior appeals to women as much as men, making this niche restaurant stand out from other brew pubs and bars.

Baskin-Robbins’ Flavor of the Month for September is designed to appeal to breakfast lovers. The French Toast ice cream features a base of french toast flavored ice cream. Small chunks of maple syrup flavored bread pudding are added for a chewy surprise. The flavor will only be available until the end of the month.

Dunkin’ Donuts is bringing back some old favorite flavors and releasing new ones just in time for the beginning of Fall. Customers can enjoy a cup of hot or iced spiced Apple Cider with a new Pumpkin Muffin. In pre-packaged coffee, a pumpkin flavor will become available to match the returning Pumpkin Latte.

IHOP Shooting: Third National Guardsman Dies

A third National Guard member has died from injuries suffered in a shooting rampage that took place at a Nevada IHOP restaurant, according to the Carson City, Nev. sheriff. The shooting spree has now left five people dead, including the shooter, and left seven wounded.

Carson City Sheriff Kenny Furlong said the third Guard member, a woman, died at an area hospital. Her name hasn’t been provided by authorities.

Police are now trying to determine whether the man specifically targeted the group of National Guard personnel eating breakfast in the restaurant. Of the 12 people shot in the rampage, five were National Guard members who were sitting together, all in uniform, in the back of the restaurant. Two of the service members — a man and a woman — were reported dead earlier on Tuesday.

Carson City resident Eduardo Sencion, who worked in nearby Tahoe and had no criminal history, entered the restaurant with an AK-47 and began shooting, then ended it by shooting himself in the head.

Continue reading . . .


video platformvideo managementvideo solutionsvideo player

DineEquity Names Tom Emrey Chief Financial OfficerDineEquity, Inc., the parent company of Applebee’s Neighborhood Grill & Bar and IHOP, today announced the appointment of Tom Emrey as chief financial officer, effective September 12, 2011. Mr. Emrey replaces John F. Tierney, who will be leaving the Company following a brief transitional period.

Mr. Emrey joins DineEquity from Universal Studios Home Entertainment, a subsidiary of NBCUniversal, one of the world’s leading media and entertainment companies. For the past four years, Mr. Emrey has served as executive vice president and chief operating officer of Universal Studios Home Entertainment. He previously served as chief financial officer of Universal Studios Home Entertainment between 2003 and 2007. Prior to Universal Studios Home Entertainment, Mr. Emrey held a number of senior finance positions at Nestlé USA.

“We are pleased to have such an accomplished and dynamic chief financial officer joining our strong management team at this exciting time for the Company. Tom brings more than 25 years of broad-based finance experience and a deep understanding of consumer businesses that will benefit the Company and our stockholders in the years ahead. Tom’s hands-on finance and corporate strategy experience will be an important asset to DineEquity’s executive team as we continue executing on our strategic plans for Applebee’s and IHOP and creating additional value for our stockholders,” said Julia Stewart, DineEquity’s chairman and chief executive officer. “The entire DineEquity team and I thank Jack for his contributions. Jack has played a central role for the past two and a half years refinancing and re-pricing our long-term debt. He leaves the Company in a solid financial position as we continue to generate strong cash flow and make meaningful progress paying down debt.”

Earlier in his career, Mr. Emrey spent several years with Silgan Containers Corporation, where he held various positions as corporate controller, director of financial reporting and director of internal audit. Mr. Emrey began his career as an auditor at Ernst & Young LLP.

A certified public accountant, Mr. Emrey received his BS from the University of Southern California and an MBA from Pepperdine University.

“I am delighted to be joining the accomplished executive team at DineEquity and look forward to partnering with my new colleagues to take the Company and its brands to the next level of performance,” said Mr. Emrey.

Based in Glendale, California, DineEquity, Inc., through its subsidiaries, franchises and operates restaurants under the Applebee’s Neighborhood Grill & Bar and IHOP brands. With more than 3,500 restaurants combined, DineEquity is one of the largest full-service restaurant companies in the world.

Restaurant News Bites: Chick-fil-A, Domino's Pizza, IHOPChick-fil-A is promoting their new breakfast menus with the “Eat Mor Chikin” Cows asking everyone to vote “Chikin 4 Brekfust”. To encourage votes the chain is also giving away free coupons for the breakfast item of your choice. Customers can make a reservation and redeem their coupon from September 6th through the 10th.

Domino’s Pizza has released over 30 stores that were previously company-owned and operated. The re-franchising move put four local Domino’s franchisees in charge of the restaurants. One of the new owners, Mike Orcutt, took over 14 of the stores. This brings his total to 93 locations, making him the second biggest franchisee in the country.

IHOP restaurants are celebrating the beginning of apple harvest season with their new Caramel Apple Sensations. This limited time special menu ends on October 2nd. The breakfast items, including the Caramel Apple Crisp Crepe and the Apple Fritter, are available all day long. The SIMPLE & FIT menu item is the Cinnamon Apple Crisp Crepe Combo.

Boston Market has completed renovations and changes to their Los Angeles restaurants to ensure guests have a better experience. Upgrades have also been added to other locations. The program, known as the America’s Kitchen Table upgrade, makes the interior of the store more inviting and added a number of new entrees to the menu.

The National Restaurant Association has announced a new initiative that will take place over the month of September. The 17th annual National Food Safety Education Month will ensure that restaurant industry employees around the country all follow the same set of health and safety guidelines. Free seminars and training sessions are planned.

A regional launch of the new Green Chile Double burger last year proved surprisingly popular, so Whataburger is now expanding the burger to all of its restaurants. The burger will only be available until October 3rd. The burger features two patties, topped with a slice of American and Monterey Jack cheese and roasted green chiles.

The strict adherence to a specific system has let McDonald’s keep customer experiences and food quality exactly the same even in the desserts of the Middle East or the mountains of China. Salesman Ray Kroc pioneered this system. Identical restaurants have allowed the brand to grow beyond anyone’s expectations.

Quiznos has signed new franchise agreements that will increase the number of international restaurants in the chain. Agreements with Sub One Hospitality Services will bring Quiznos to the Western and Northern India. The chain also celebrated the opening of its largest international location in Southern India recently.

The Cheesecake Factory has added a new member to their executive team. Donald Evans has joined as the new Chief Marketing Officer. He will use over 15 years of experience in the marketing industry to develop new promotional materials and advertising for the brand. He worked for over 11 years with the Walt Disney company.

North Carolina is now home to its first Johnny Rockets location. The Harrah’s Cherokee Casino and Hotel has added Johnny Rockets to their Cherokee, North Carolina casino. This is the 21st location for the chain inside of a casino. The Harrah’s company chose the chain for its All-American menu and exciting restaurant design.

IHOP Restaurants Serving Up New Caramel Apple SensationsIHOP welcomes the apple harvest with its Caramel Apple Sensations, a limited time menu celebrating the delicious flavors of a seasonal favorite. From now until October 2, tart apples perfectly complemented with sweet caramel top new breakfast selections starting at just $4.99. Guests can fall into a flavor sensation found in the new and unique crisp crepes and warm fritters embodying the seasonal flavors in a whole new way. These creative entrees are a great family value and sure to tickle taste buds as well as stir up sweet childhood memories.

“Enjoying caramel apples is a seasonal tradition that is connected to fun family moments like going to carnivals and preparing for the holidays,” said Natalia Franco, senior vice president, marketing for IHOP. “Available only at IHOP, Caramel Apple Sensations are an innovative spin on those familiar flavors we all crave because they instantly put a smile on our face.”

Caramel Apple Sensations are served as a combo with eggs and hearty ham, crisp bacon or savory sausage.

  • Caramel Apple Crisp Crepe: A light egg batter crepe with sweet cream cheese filling topped with roasted apples, crunchy honey granola, rich caramel sauce and creamy whipped topping.
  • Apple Fritter: A warm apple fritter topped with cinnamon apple compote, rich caramel sauce and creamy whipped topping.
  • Caramel Apple Pancakes: Two golden buttermilk pancakes, topped with roasted apples, rich caramel sauce and creamy whipped topping.

For those guests looking to enjoy the lighter side of fall flavors, IHOP offers the SIMPLE & FIT Cinnamon Apple Crisp Crepe Combo. The tasty dish includes one delicate egg batter crepe topped with roasted apples, cinnamon sugar and crunchy honey granola, served with scrambled egg substitute and two strips of turkey bacon — all for only 370 calories.

For 53 years, the IHOP family restaurant chain has served its world famous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. As of June 30, 2011, there were 1,522 IHOPs in 50 states and the District of Columbia, as well as in Canada, Guatemala, Mexico, Puerto Rico and the U.S. Virgin Islands. Under the licensed name IHOP at HOME consumers can also enjoy a line of premium breakfast products available at a leading nationwide retailer. IHOP restaurants are franchised and operated by Glendale, Calif.-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of DineEquity, Inc.

 

IHOP Celebrates Superhero Parents This Back-to-School Season With Special Kids Eat Free OffersParents are the ultimate superheroes when it comes to getting kids prepared for the start of the school year! This month IHOP, one of America’s favorite restaurants for breakfast, lunch and dinner, is giving parents a break with the return of its popular Kids Eat Free promotion. Every day in August, kids eat free from 4 p.m. to 10 p.m. at participating IHOPs and receive a special “Spy Kids” activity book with money-saving coupons for back-to-school purchases.

“Parents have a lot on their plate, especially during the back-to-school season,” said Jean Birch, IHOP President. “IHOP’s Kids Eat Free promotion and our new ‘Spy Kids’ activity books with coupons provide parents support for tackling everyday challenges like what to do about dinner and how to manage the family budget.”

Beginning August 1st and running through August 31st, every day from 4 p.m. to 10 p.m. children 12 and under can order any item off the “Just for Kids” menu for free with every purchase of an adult entrée. Every item on the IHOP kids menu — from the signature Rooty Jr to the crispy chicken strips — are SIMPLE & FIT selections under 600 calories, and lunch and dinner items are served with fresh fruit.

Adding to the fun, children will receive an exclusive “Spy Kids” themed activity book packed with adventures for the whole family, as well as a special section filled with valuable back-to-school coupons, including special offers from retailers of name-brand shoes and clothing.

Families also have a chance to win their own action-packed adventure with the launch of the IHOP “Spy Kids” Sweepstakes. Running from August 1-September 31, enter for a chance to win one grand prize family trip for four to Troublemaker Studio in Austin, Texas for a meet and greet with “Spy Kids” writer and director, Robert Rodriguez. The grand prize winner also receives passes to nearby family attractions, including Schliterbahn Water Park and the Austin Children’s Museum, plus a DVD prize pack and IHOP gift cards. Four first place winners will receive a movie studio swag bag filled with DVDs and other promotional items, as well as IHOP gift cards. To enter for a chance to win and for official rules visit www.ihop.com/Spykids.

IHOP Names Natalia Franco as Senior Vice President, MarketingIHOP, one of America’s favorite restaurants for breakfast, lunch and dinner, today announced the appointment of Natalia Franco to the position of senior vice president, marketing. Franco is a food and marketing industry veteran with nearly 30 years experience, including marketing leadership positions with Burger King Corporation, The Coca-Cola Company and General Mills. Franco will be responsible for developing and delivering strategic direction of the IHOP brand through advertising, brand marketing, innovation and product development.

Jean Birch, IHOP’s president, said, “We are excited to welcome Natalia to the IHOP family. Her passion for the food industry and proven track record for innovation and brand differentiation will be an asset as we position IHOP for continued growth. Natalia will be responsible for spearheading IHOP’s strategic marketing initiatives that drive profitable sales and traffic growth, as well as serve as a brand steward focused on delighting our guests.”

Franco is a seasoned marketer with experience leading efforts to re-energize brands, products and concepts across a wide spectrum of the food industry. She previously served as executive vice president, global chief marketing officer of Burger King Corporation, the world’s second largest quick service restaurant with more than 12,000 locations. While with Burger King, she developed a global brand vision and new menu strategy while also redefining the brand’s value proposition. Prior to Burger King, Franco was global vice president, marketing and innovation for The Coca-Cola Company where she was responsible for leading marketing and innovation initiatives for the McDonald’s division. Previously, she held positions with increasing responsibility at General Mills where she also served as the U.S. vice president, cereal strategic growth channels and the Big G cereal division.

Franco earned a bachelor’s degree in business administration from the Colegio de Estudios Superiores de Administracion in Bogota, Colombia, and received a C.S.S. graduate degree in business management with a concentration in marketing from Harvard University.

For 53 years, the IHOP family restaurant chain has served its world famous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. As of March 31, 2011, there were 1,513 IHOPs in 50 states and the District of Columbia, as well as in Canada, Guatemala, Mexico, Puerto Rico and the U.S. Virgin Islands. IHOP restaurants are franchised and operated by Glendale, Calif.-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of DineEquity, Inc.

Restaurant News Bites: Applebee's, Subway, SaladworksThe bright, colorful plastic play structures found at fast food restaurants like McDonalds have come under heavy scrutiny. Mother and developmental psychologist Erin Carr-Jordan has taken samples from over 50 structures that shows a lack of cleaning and dangerous levels of bacteria growth and food accumulation. She says that companies like Chick-fil-A do a better job than competitors.

A large franchisee of Applebee’s restaurants, the Apple Gold Group, has purchased 13 existing locations in South Carolina. The restaurants are located in large cities like Charleston and Myrtle Beach. This brings the company’s total to 86 Applebee’s restaurants and makes it one of the four largest franchisees of the brand.

Subway restaurants have focused on non-traditional development that puts restaurant locations in colleges, office buildings and large retail complexes. This focus has led to the opening of the 8,000th non-traditional location. The newest restaurant was opened inside a Jeep and Chrysler Assembly Plant in Toledo.

Saladworks is on the expansion path again. The national fresh tossed salad chain has signed a new development agreement that will help one franchisee open his third location in Delaware. Nearly 75% of all franchisees with Saladworks own more than one restaurant. The chain was also named one of the 10 ten franchises by QSR Magazine for 2011.

Smashburger is growing by leaps and bounds as consumer demand for higher quality burgers swells. The chain opened its first location in Frisco, bringing the current total number of locations in Dallas to four. Six more restaurants will be added to the area over the next three years.

The National Restaurant Association has introduced a new initative program to help parents make informed healthy dining choices for their children. The “Kids LiveWell” program involves over 15,000 restaurants that will voluntarily added healthier menu items for children. Brands include El Pollo Loco and Outback Steakhouse.

Denny’s has been chosen by the National Restaurant Association as an Inaugural Leader of the program. The chain already has two menu items for kids that meet the program’s healthy dining requirements, the Junior Build Your Own Grand Slam and Spaghetti Plate. The two dishes will be featured at the Kids LiveWell Event.

IHOP is celebrating their participation in the LiveWell program by running a special promotion during the month of August. Each evening in August the “Kids Eat Free” promotion will return so kids can try the new SIMPLE & FIT kids’ menu items. Options that meet the LiveWell program guidelines include the Jr. Fish and Baby Cakes with a Jr. Fresh Fruit Dish.

OSI Restaurant Partners, parent company of Bonefish Grill, Outback Steakhouse and Carrabba’s Italian Grill, have also joined the inaugural LiveWell program. All three restaurants now offer dishes for child diners that fit the nutritional requirements. Options include Grilled Chicken and Whole Grain Spaghetti Pomodoro and the Joey Sirloin.

Joe’s Crab Shack was proud to join the LiveWell program when it was first announced and worked with registered dieticians to create a better kid’s menu. The Kid’s Snow Crab and Kid’s Simple Grilled Shrimp are healthy low-calorie options with plenty of flavor. Kids can also choose from side dishes like applesauce and corn on the cob.