Jamba Juice announced today that it will provide fans with an extra dose of summer feel good with $1 Superfruit Smoothie Day and the debut of its Summer Feel Good Super Specials including a menu of daily deals and a daily Feel Good Hour.  Taking place all day on June 16, the $1 Superfruit Smoothie Day will encourage fans to load up on antioxidants and fight off free radicals by ordering one of its tasty, Sixteen size Superfruit smoothies, for just a buck!  

On the heels of the launch of the Superfruit platform, Jamba Juice fans can choose from a variety of flavors loaded with an antioxidant punch including, Super Yumberry, Berry Yumberry All Fruit™, Acai Super-Antioxidant™, Pomegranate Pick-me-up™ or Pomegranate Paradise™ All Fruit ™ smoothies.  Nutritious, made with whole fruit and an excellent source of Vitamin C, Jamba Juice Superfruit smoothies are a delicious and better-for-you way to get through the warm, summer days.

Encouraging fans to find fun new ways to eat better during the short summer months, the Summer Feel Good Specials will provide value-packed, Monday through Friday deals on a variety of Jamba Juice® products.  For those who love the goodness of fruit and the greatness of granola, Ideal Meal Monday will offer a good source of protein and fiber with Ideal Meals™ (like the new Yumberry Topper) for just $3.  On Thirsty Tuesday, pick up your favorite sixteen oz All Fruit™ smoothie for $3.  Made with real, whole fruit and juice Jamba Juice All Fruit™ smoothies provide a flavorful burst of fruit and are an excellent source of Vitamin C.  Get the fiber you need with Wake Up Wednesday—oatmeal made with slow cooked, organic steel cut oats with your choice of topping for only $2!  

For those looking to get an end of week boost, Jamba Juice introduces Tasty Thursdays where coffee and tea smoothies are available for $1 off Original size.  The new Coffee Craze™ and Mocha Mojo™ smoothies—creamy treats blended with nonfat frozen yogurt and organic coffee—are a delightful afternoon pick-me-up, or a refreshing way to put some zing into your morning routine.  And finally, on Foodie Friday Jamba will offer $3 California Flatbreads™ (at participating locations) and $1 Baked Goods with the purchase of a menu drink.

“We are always looking for creative ways to make our fans feel good,” said Susan Shields, Chief Marketing Officer, Jamba Juice Company.  ”During the summer months when people are eating healthier, we wanted to provide them with some super special deals and delicious new products.  Our $1 Superfruit Smoothie Day and weekday Feel Good Specials are a great opportunity for fans to learn about the power of Superfruit and try better-for-you, tasty products at an affordable price.”

In addition to the Weekday Feel Good Menu, Jamba Juice will offer a weekday ‘Feel Good Hour’ when customers can get a free upsize from Original to Power.  Taking place Monday-Friday from 5-7PM, the Jamba Juice Feel Good Hour will let fans enjoy more of the smoothies they love—all with no artificial flavors, no artificial preservatives, no high fructose corn syrup and 0g trans fat, at the same price.

The Summer Feel Good Menu and Feel Good Hour will be available for a limited time at participating Jamba Juice locations.

Jamba, Inc today announced that the Company has signed a master development agreement with Paris Croissant, an affiliate of the SPC Group, to develop 200 Jamba Juice locations in South Korea over the next 10 years. The first Jamba Juice location is scheduled to open in 2010.

The SPC Group (“SPC”) is a leading specialty food company with over 4,500 retail locations in Korea across several brands. SPC is the leading bakery company in Korea with Paris Baguette, their retail bakery store brand, and popular consumer baked goods labels such as Shany and Samlip. SPC also operates two major US-based coffee and ice cream retail brands in Korea.

“We are honored to partner with SPC. The quality and reputation of their management team and their proven ability to develop brands and create a new dietary culture and lifestyle in Korea made them the ideal partner to launch the Jamba brand in this core market in Asia. We look forward to working with SPC’s management team to give the Korean consumers an opportunity to experience Jamba’s better for you and great tasting food and beverages,” said Thibault de Chatellus, Senior Vice President, Global Franchise and Development, Jamba Juice Company. “This expansion is a key step in our strategy of becoming a global healthy, active lifestyle brand.”


“We believe the expansion of our business portfolio to include Jamba Juice, a brand that has been inspiring and simplifying healthy living for 20 years, will allow SPC to capitalize on the growing consumer demand for healthier food and beverages,” said Young-In Hur, President and CEO, SPC Group. “We made a strategic decision to focus on brands recognized for healthier menu options and Jamba Juice was a perfect fit. Their better-for-you, great tasting product offerings will complement our overall brand portfolio.”

In addition to expanding into one international market, Jamba Juice expects to add up to 50 new domestic franchise locations in 2010. This recent franchise development activity reflects the accelerated growth of the Company and supplements the 287 currently operating franchise stores.

Jamba, Inc today announced the sale of nine restaurants in California and Arizona, and the signing of purchase agreements for 28 restaurants primarily outside of California. The purchase agreements include commitments to further expand the Jamba Juice brand by developing an additional six new stores. The 37 restaurants represented by the sales and purchase agreements supplement the sale of 47 previously announced restaurants and will lead to the achievement of almost 60 percent of the Company’s refranchising program. The overall refranchising initiative, announced in June 2009, is expected to involve the refranchising of up to 150 company-owned restaurant locations and be completed by the close of 2010.

“We are very pleased with our refranchising efforts and the continued strong interest in the Jamba brand,” said James D. White, Chairman, President and CEO, Jamba, Inc. “We are on track to complete our refranchising goal in 2010, which will be an accomplishment given the current challenges of the existing credit markets. I look forward to reporting on our continued progress throughout the coming year.”

The Company is committed to strategically growing the Jamba brand and refranchising is one component of a broader plan for achieving that goal.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of April 20, 2010, Jamba Juice had 745 locations consisting of 458 company-owned and operated stores and 287 franchise stores.

Jamba, Inc. (NASDAQ:JMBA) today announced that it will host a conference call and webcast on Wednesday, May 26, 2010 at 5:00 p.m. ET to review first quarter 2010 financial results. Participating on the call will be James D. White, President and Chief Executive Officer and Karen Luey, Senior Vice President and Chief Financial Officer. A press release with first quarter 2010 financial results will be issued shortly after the market closes on May 26, 2010.

The conference call can be accessed live over the phone by dialing (877) 941-2069 or for international callers by dialing (480) 629-9713. A replay will be available at 8:00 p.m. ET and can be accessed by dialing (800) 406-7325 or (303) 590-3030 for international callers; the pin number is 4291592. The replay will be available until June 16, 2010. The call will be webcast live from the Company’s website at www.jambajuice.com under the Corporate Investor Relations section or directly at http://ir.jambajuice.com.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of December 29, 2009, Jamba Juice had 739 locations consisting of 478 company-owned and operated stores and 261 franchise stores.

Jamba Juice announced today the relaunch of its California Flatbread platform with the Four Cheesy™, Smokehouse Chicken and MediterraneYUM™ Flatbreads in a mouth-watering, enhanced size. Great tasting, guilt-free and perfect for that midday meal on the go, the California Flatbreads are now over 25% larger. With a retail price of just $3.75, Jamba Juice is throwing in an extra dose of Flatbread Feel Good, by offering customers $1 off for a limited time.

Like all Jamba Juice® products, the California Flatbreads are made with high quality ingredients and have no artificial flavors, no artificial preservatives, no high fructose corn syrup and 0g Trans Fats.

“When we launched our California Flatbreads we knew we had a great product, but quickly realized from customer feedback that we hadn’t quite perfected it,” said Susan Shields, Chief Marketing Officer, Jamba Juice Company.  ”We take our customer feedback to heart, and always try to give them what they want — in this case a larger size.  In response, we enhanced the size by extending the flatbread an inch — while keeping similar pricing.  Our new flatbreads now deliver both an excellent eating experience and an excellent value.”

The MediterraneYUM, a crisp crust topped with Mediterranean-style grilled zucchini, onions, bell peppers, mushrooms and a combination of feta and mozzarella cheeses, pairs perfectly with a 16 oz. Peach Perfection All Fruit™ Smoothie for a delicious, better for you and filling meal at just 530 calories.  With a combined total of 14g protein, 7g fiber, 75% DV vitamin A, 110% DV vitamin C, 24% DV iron and 3.5 servings of fruit, this flatbread/smoothie combination is great for lunch, dinner or any time in between.

For those who like to keep it simple, the Four Cheesy provides a thick and crispy crust topped with tomato-basil sauce and a classic Italian four cheese blend including mozzarella, provolone, parmesan and romano.  An excellent source of protein and calcium, the Four Cheesy is just 420 scrumptious calories per serving.  For customers who like a little punch in their lunch, the Smokehouse Chicken is topped with BBQ chicken, smokehouse roasted sweet corn, black beans, poblano chilies, red bell peppers and a combination of mozzarella and cheddar cheeses.  At just 390 calories, the Smokehouse Chicken is an excellent source of protein and a good source of iron, fiber, Vitamin C and calcium.

The Jamba Juice California Flatbreads are now available in 384 Jamba Juice stores nationwide.

Jamba, Inc. is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks.  As of December 29, 2009, Jamba Juice had 739 locations consisting of 478 company-owned and operated stores and 261 franchise stores.

Jamba, Inc. (NASDAQ: JMBA) announced today the appointment of Julie Washington as Vice President of Consumer Products, Licensing and Growth Initiatives. This appointment follows the promotion of Susan Shields to Senior Vice President and Chief Marketing Officer.

Ms. Washington brings over 15 years of brand management, licensing and sponsorship experience to Jamba. She was most recently Vice President of Marketing at Luxottica Retail where she was responsible for LensCrafters’ brand strategy, advertising and marketing plan execution. During her career, Ms. Washington has held key marketing and business development positions with several top consumer product companies. At Procter & Gamble, Ms. Washington headed shopper based marketing for North America. For the Gillette Company, she served as Vice President of Market Development and was responsible for numerous marketing and licensing initiatives, including the naming rights for the New England Patriots’ Gillette Stadium and the NASCAR Gillette’s Young Guns’ Team. She began her career at Nestle-Purina.

“On behalf of the entire team, I welcome Julie to Jamba. Growth of CPG and licensing are among Jamba’s key priorities as we evolve from a made-to-order smoothie company to an active, healthy lifestyle brand. The breadth of Julie’s experience will make a significant contribution in our efforts to create new licensing partnerships while strengthening and growing our existing relationships,” said James D. White, President and Chief Executive Officer, Jamba Juice Company.

Since announcing a licensing growth platform as one of the Company’s strategic priorities, Jamba has made significant progress in developing licensing alliances to launch new products. The Jamba-branded toy blender, developed with Think Wow Toys, hit retail shelves late last year. Jamba-branded frozen novelty products, developed with Oregon Ice Cream, also launched earlier this year and a Jamba-branded apparel line was recently launched under a license agreement with Headline Entertainment. Branded frozen smoothie kits, developed with The Inventure Group, will be introduced in retail stores this month. The Company continues to explore a number of other opportunities to extend the Jamba brand into a broad range of targeted new product categories.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of December 29, 2009, Jamba Juice had 739 locations consisting of 478 company-owned and operated stores and 261 franchise stores.

Jamba, Inc. (NASDAQ: JMBA) today announced that one of their franchisees, Creative Food Group, will be expanding Jamba Juice outlets with the opening of four new non-traditional Jamba Juice® store locations in New York City and Northern New Jersey during 2010.

The Brunswick Square Mall location in East Brunswick, New Jersey opened on March 5, 2010 and the Newark Airport Terminal A location is celebrating its grand opening on April 27, 2010. The Newport Centre Mall location in Jersey City, New Jersey is scheduled to open in late May 2010 and the New York Penn Station location is projected to open in September 2010. The Newark airport opening will be the Company’s ninth airport location and is the second Jamba Juice airport location to open in the Newark airport.

“Creative Food Group already operates one Jamba Juice location in the Newark Airport so we are ecstatic to be working with them again in the grand opening of four additional locations. These new stores are all in high traffic areas and will serve Jamba’s great tasting, better-for-you food and beverage options to travelers and shoppers alike, who may have limited time and need a healthier option they can take to go,” said Thibault de Chatellus, Senior Vice President, Global Franchise and Development, Jamba Juice Company. “As we continue to grow our franchise locations, non-traditional outlets, such as these four stores, will play a key role in our strategy.”

“Jamba has always been focused on health and wellness and our product lineup has great appeal for customers seeking healthier food and beverage offerings,” said Altaf Isani, President and CEO of Creative Food Group. “We are thrilled to be expanding our Jamba Juice franchise operation and look forward to providing Jamba customers with new locations to pick up their favorite smoothie and other delicious items while out on the town or traveling to new places.”

Jamba Juice expects to add up to 50 new franchise locations and has plans to refranchise up to 150 company-owned units, primarily outside of California, by the close of 2010. This recent franchise development activity supplements the 261 currently operating franchise stores. The Company believes there are potential opportunities for at least 2,700 outlets in the U.S. and continues to work with new as well as existing franchise operators to explore the opportunity to open both traditional and non-traditional locations.

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of December 29, 2009, Jamba Juice had 739 locations consisting of 478 company-owned and operated stores and 261 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

About Creative Food Group

Creative Food Group has been in the food and beverage space for over 15 years in the New York / New Jersey area with over 20 stores in operation at train and bus terminals, airports, and shopping malls. Creative Food Group has both traditional non-branded stores as well as multiple franchises under its umbrella, proudly including Jamba Juice. Committed to the growth of the Jamba Brand, the Company will work to keep expanding this franchise in the coming years.

Today, hundreds of high school students joined together at the Fremont Federation of High Schools – College Prep and Architecture Academy, Mandela High, Media College Prep, Robeson School of Visual & Performing Arts – for a Healthy Oakland Schools celebration that included a “Ready, Set, Jamba Jump” jump rope event and student forum with motivational speaker Stedman Graham.  The activities highlighted a new program announced today between Jamba Juice (Nasdaq: JMBA) and the Oakland Unified School District to provide healthy All Fruit™ Smoothies to Oakland public schools as part of their school lunch programs.  

The day began with nearly 300 students attending a forum that featured an inspirational discussion with James D. White, President and CEO of Jamba Juice Company and author, educator and entrepreneur, Stedman Graham.  They encouraged students to aim high, set high goals for themselves and strive to overcome any adversity they may face in their lives.  Graham, who travels throughout the country speaking to students, has a lifelong commitment to youth, community and education.  He outlined nine steps for success for the students from his educational series, “My Life is About.”  

“Inside every teen there is a dream and we’re here today to inspire and help them discover and create opportunities so they can reach their greatest potential,” said Graham.  ”It is important to help them understand their potential so they become the architects in their own lives.”

Following the forum, Jamba’s Bananaman joined Team Oakland, a local student youth track team trained by 100 Black Men, to lead students in a “Ready, Set, Jamba Jump” jump rope event.  Hundreds of students jump roped to music and everyone who participated was a winner, each receiving a $5 Jamba Juice® gift card. Jamba Juice donated 500 jump ropes to the school for its physical education programs and students were served Jamba Juice smoothies afterward.  Jamba Juice supports Team Oakland by providing delicious oatmeal for their training clinics.  The team will be competing in the International Children’s Olympics in France this June.

“Jamba Juice is proud to support Oakland Unified by sponsoring today’s event and working together to provide students all fruit smoothies throughout the year as part of the school lunch program,” said Mr. White. “We are celebrating 20 years of feeling good and this is one of those moments where we get to really feel great by helping students take healthy actions, providing them better-for-you menu choices, and inspiring them to succeed in their future endeavors.”

The “Ready, Set, Jamba Jump” follows the Company’s record breaking “Jamba Jump Day™” event in February where Jamba Juice, in partnership with the California Association for Health, Physical Education, Recreation and Dance (CAHPERD), helped activate more than 88,000 California children and adults to break the Guinness Book of World Records’ record “for the most people jumping or skipping rope at the same time.”  

The Healthy Oakland Schools program announced today with the Oakland Unified School District builds on Jamba’s overall commitment to promoting health, wellness and physical activities in schools.  

Through Jamba’s School Lunch Program, Jamba will provide area schools the ability to purchase and sell Jamba Juice’s All Fruit™ Smoothie line at fixed and reduced prices to students.  Beginning next week, the Fremont Federation of High Schools will begin offering Jamba Juice smoothies.  Today, students got a delicious sampling, as Jamba team members served the Five Fruit Frenzy™, Jamba Juice’s feature healthy All Fruit™ Smoothie, to nearly 1,000 students.  The Five Fruit Frenzy™ blends blueberries, strawberries, bananas, peaches and mangos to offer students a delicious way to help meet their recommended daily serving of fruits.  Made from real, whole fruit, it contains no added sugar and is an excellent source of Vitamin C.

“This was a really special day for our students and provided a unique opportunity to celebrate their commitment and that of our teachers and parents to promote health and wellness while inspiring young people to live their dreams,” said Tony Smith, Ph.D., Superintendent of the Oakland Unified School District.  ”Stedman Graham and James White provided truly motivational remarks that will have a lasting impression on our students.”

Jamba Juice is also providing Bay Area PTAs the ability to raise funds for school programs focused on health, wellness and physical activities.  Through the Jamba PTA School Appreciation Card, local PTAs can sign up, register their supporters and, every time those supporters use their swipe card for a Jamba Juice purchase at participating locations, their PTA receives 10% back from the sales. Jamba Juice has pledged a goal of raising up to $1 million in initial support for the program.  For more information visit www.jambajuice.com/PTA.

About Jamba, Inc.: Jamba, Inc. (NASDAQ: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks.  As of December 29, 2009, Jamba Juice had 739 locations consisting of 478 company-owned and operated stores and 261 franchise stores. For the nearest location or a complete menu, visit www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

Jamba Juice (Nasdaq: JMBA) today announced the official launch of its new line of Jamba-branded apparel.  Developed under license from Jamba Juice, Headline Entertainment created a line of active lifestyle-inspired apparel for customers that is now available in mass, specialty, and upscale retailers and online through their website (www.headlineentertainment.net).  Headline Entertainment will also launch a separate line of licensed apparel that will be sold exclusively in Jamba Juice® store locations beginning this summer.

“Our mission was to develop a line of apparel that embodies Jamba’s healthy, optimistic, and fun image and to create designs that customers would be excited to wear,” said Mike Taylor, President, Headline Entertainment.  “Jamba is a leading healthy, active lifestyle brand and it was exciting to design apparel that captured, in a fun way, the essence of Jamba’s core values.  The line is trendy and hip enough to be worn by anyone and we expect it to appeal to current Jamba enthusiasts as well as those not as familiar with the brand.”

The Jamba-branded apparel line sold through retail partners and online includes men’s, women’s, and children’s 100% cotton tee shirts in a variety of designs, styles and colors, as well as a hooded sweatshirt, canvas tote bag, and two different style hats.  Whether you are looking for a cool tee shirt to wear when hanging out with friends, an environmentally friendly, reusable tote bag to carry your favorite stuff, or a cap to wear while working out, the Jamba-line of apparel has something to wear for everyone.  Retail pricing on the new items ranges from $12 to $22 based on the item.  New products and designs will be introduced periodically to keep the line fresh, new and up-to-date with the latest active lifestyle fashion trends.

“We are extremely pleased with the initial line.  Headline Entertainment has created apparel that speaks well to the fun, hip, ‘California Cool’ side of our brand.  Customers can enjoy their favorite activity while wearing a part of one of their favorite brands—Jamba Juice.  It’s a great way to gain additional brand exposure,” said Susan Shields, Chief Marketing Officer, Jamba Juice Company.  “The launch of this line helps reinforce our position as an active, lifestyle brand and by virtue of the distribution outlets in which we will have a presence; it exponentially expands the reach of our Brand to many more current as well as future customers.”

Since announcing their intent to build a licensing growth platform as part of the Company’s strategic priorities, Jamba has made significant progress in developing licensing alliances to launch new products. The Company’s Jamba-branded toy blender, developed through its relationship with Think Wow Toys, hit retail shelves in November of 2009. Its Jamba-branded frozen novelty products, developed through its relationship with Oregon Ice Cream, launched in early March 2010.  The Company anticipates that its Jamba-branded frozen smoothie kits, developed through its relationship with The Inventure Group, will launch in retail stores this month. The Company continues to explore a number of other opportunities to extend the Jamba brand into a broad range of targeted new product categories.

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks.  As of December 29, 2009, Jamba Juice had 739 locations consisting of 478 company-owned and operated stores and 261 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

About Headline Entertainment

Headline Entertainment was formed in September 1999 and is owned by Mike Taylor and Carl Walter.  Headline produces and sells licensed apparel and related products and also manages an extensive production, sales, and distribution program for a variety of high profile companies including Signatures Network and Hot Topic. Headline also manages production programs for select retailers and direct distribution to the customer for select catalog and online retailers. Headline has targeted appropriate distribution opportunities as a key element of its future growth and investment strategy. Please visit our website for more information www.headlineentertainment.net.

Jamba, Inc. (NASDAQ:JMBA) announced today the appointment of two executives to help lead the Company’s ongoing transformation strategy. Appointed to the new position of President of Stores is Bruce Schroder, who was formerly Chief Operating Officer of the beverage company Adina for Life. Additionally, Richard Coats joins Jamba Juice Company as Vice President of Franchise Operations and brings over 25-years experience in multi-unit restaurants and franchise operations, most recently at Burger King.

“Among Jamba’s key priorities as we evolve from a made-to-order smoothie company to an active, healthy lifestyle company are stores that provide the highest level of customer service in an environment that enhances the customer experience and the growth and strengthening of franchisees who will extend Jamba into new geography, sites and formats. Attracting top talent for these positions helps assure our success,” said James D. White, President and Chief Executive Officer, Jamba Juice Company.

Mr. White continued, “Bruce Schroder and Richard Coats bring a depth of experience and breadth of knowledge that are exceptionally well-aligned with our needs for future growth. We are excited to have them on the team and look forward to their contributions to management, our team members, and our franchise partners.”

“Bruce has a broad-based operations, management and financial background. He has worked with restaurants, a top consumer product company and financial services companies. Plus his specialized knowledge of better-for-you natural, organic beverages is a perfect fit with Jamba,” said Mr. White.

“Richard brings an in-depth experience in operations and franchise management and operation services that he acquired through years of service with several of the top quick service restaurant chains. He will be a major asset in our strategic efforts to attract new partners for refranchising and new franchising agreements,” concluded Mr. White.

Mr. Schroder has over 15-years experience in restaurants, consumer products and operations, including his tenure as Chief Operating Officer of Adina for Life, which makes beverages from organic, fair-trade ingredients. He has previously held senior positions at Peet’s Coffee & Tea leading their retail and specialty businesses; and at PepsiCo where he led the Pepsi – Starbucks joint venture, launched Taco Bell Express, and led the SoBe integration.

Mr. Coats was previously divisional vice president for Burger King’s Midwestern region. Prior to Burger King, he was a division vice president for Wendy’s International and also held leadership positions with Boston Chicken, Pizza Hut and Church’s Chicken.

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of December 29, 2009, Jamba Juice had 739 locations consisting of 478 company-owned and operated stores and 261 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

Jamba Juice announced today that in celebration of its 20th anniversary it will bring fans across the country an extra dose of feel good with the launch of two special promotions and a tasty new smoothie. Starting today, Jamba Juice invites customers to share their love for the brand with a buy one, get one free offer by visiting www.jambajuice.com, printing out an anniversary coupon and bringing it in store. Whether customers prefer our Classic or All Fruit™ Smoothies, our freshly squeezed juices, Ideal Meals™ or our newest addition to the menu Hot Blends™ beverages — from now until April 25, they can purchase a drink for themselves and get a second for a friend, (of equal or lesser value) for free.

Following the buy one, get one promotion, Jamba Juice will continue its anniversary celebration with the launch of  every weekday “Feel Good Specials” — a limited time offer menu that will provide customers with better-for-you, delicious, daily deals.  Highlighting the wide range of products that Jamba Juice has developed over the past twenty years, the Feel Good Specials will give customers a chance to get their favorites or try something new — at a value price.  

For those who love the goodness of fruit and the greatness of granola, Ideal Meal™ Monday will offer the protein and fiber rich Ideal Meals for just $3.  If your favorite Jamba Juice product is always changing, we have you covered with Buy Two Tuesday which features a special pairing offer of the week.  Wake Up Wednesday will get you through that mid-week hump with Jamba Juice’s slow cooked, steel cut oats for just $2.  Need something solid to accompany that beverage?  On Tasty Thursday all baked goods will be $1 off with the purchase of any drink on the menu.  And as the week comes to a close, Jamba is returning to its wholesome, delicious, healthy smoothie roots with All Fruit Friday — buy any 16 oz. All Fruit Smoothie for just $3.  The Feel Good Specials will be available from April 25-May 31.

“Over the past twenty years Jamba Juice has transformed from a small smoothie chain to one of the most recognized and beloved better-for-you food and beverage brands,” said James D. White, president and CEO, Jamba Juice Company.  ”We wanted to find a way to celebrate our legacy and its continuing influence on our success today by giving back to our fans.  Everyone appreciates a great deal and with the buy one get one offer and Feel Good Specials we are providing delicious, high quality, Jamba products at a great value — in a way we haven’t done before.”

In addition to the new promotions, Jamba Juice has also launched a new smoothie in the All Fruit platform, the Five Fruit Frenzy™ smoothie.  Embodying the Jamba mission of inspiring and simplifying healthy living, the Five Fruit Frenzy, like all Jamba Juice All Fruit smoothies, contains real whole fruit and juice that help provide vitamins, minerals, fiber and carbohydrates your body needs to maintain good health and energy.  A delicious blend of blueberries, strawberries, bananas, peaches and mangos, the Five Fruit Frenzy is a tasty way to help get your recommended fruit per day.  

“When people think of Jamba Juice, they automatically think of smoothies — but this is changing as we expand our menu,” said Susan Shields, Chief Marketing Officer, Jamba Juice Company.  ”Although we have definitely grown since 1990, we wanted to make sure we were celebrating our roots by reminding our fans that we still offer the healthy, wholesome, delicious smoothies we’ve had since the beginning and the Five Fruit Frenzy smoothie really exemplifies this.”

Jamba Juice plans to have a celebration for its 20th anniversary in San Luis Obispo, where the company was founded, on April 19th.

About Jamba, Inc.

Jamba, Inc. (Nasdaq: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks.  As of December 29, 2009, Jamba Juice had 739 locations consisting of 478 company-owned and operated stores and 261 franchise stores. For the nearest location or a complete menu visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

Jamba, Inc. (NASDAQ:JMBA) today announced that it will host its 2010 Annual Meeting of Stockholders at 8:00 a.m. PDT on Thursday, May 20, 2010 at its corporate offices located at 6475 Christie Avenue, Suite 150, Emeryville, CA 94608. Jamba stockholders of record at the close of business on March 25, 2010 will be entitled to notice of the annual meeting and to vote upon matters considered at the meeting. Attendance at the meeting will be limited to stockholders of record and beneficial owners who provide proof of beneficial ownership as of the record date (such as an account statement, a copy of the voting instruction card provided by a broker, bank, trustee, or nominee, or other similar evidence of ownership).

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of December 29, 2009, Jamba Juice had 739 locations consisting of 478 company-owned and operated stores and 261 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

Jamba, Inc. (NASDAQ:JMBA) today reported financial results for the fiscal year and fourth quarter ended December 29, 2009. The results showed continued progress on strategic priorities, including the disciplined management of costs and expenses and the expansion of food, licensed consumer products, and franchising. The Company said that incremental sales from its food and hot beverage initiatives during the seasonally low fourth quarter indicates a potential for a return to positive comparable store sales growth for the full year in 2010.

For fiscal year 2009, Jamba achieved and exceeded several strategic priorities that included:

• Financial initiatives that improved store level margins to 15.1% of total revenue, lowered G&A by 22.9% to $37.0 million, and eliminated all long term debt.
• Major programs that strengthened its new business model with the extension of oatmeal to more than 600 locations, the introduction of new food items in more than 370 locations, the testing of hot beverages, the licensing of five new consumer products and the retail launch of one licensed consumer product.
• Expanded efforts in franchise development and re-franchising resulting in the opening of 25 new stores and refranchising of 27 units.

Highlights for the 52 week fiscal year 2009 compared to the 52 week fiscal year 2008.

• Consolidated EBITDA for fiscal 2009 increased by $14.2 million to $8.6 million from $(5.6) million for fiscal 2008.*
• Company store-level EBITDA for fiscal 2009 improved $3.3 million to $45.7 million from $42.4 million for fiscal 2008, reflecting an improvement of 7.7%.*
• Total revenue for fiscal 2009 decreased 12.1% to $301.6 million from $342.9 million for fiscal 2008, reflecting a decrease of $41.3 million.
• Company-owned comparable store sales for fiscal 2009 declined 10.3%.⁽¹⁾
• 23 new franchise stores and two new company-owned stores were opened during fiscal 2009.

Highlights for the 12 week fiscal fourth quarter of 2009 compared to the 12 week fiscal fourth quarter of 2008.

• Consolidated EBITDA for Q409 increased 18.8% to $(9.1) million from $(11.2) million for Q408, reflecting an improvement of $2.1 million.*
• Company store-level EBITDA for Q409 decreased $0.4 million to $(0.8) million from ($0.4) million for Q408.*
• Total revenue for Q409 decreased 9.8% to $50.6 million from $56.1 million for Q408.
• Company-owned comparable store sales for Q409 declined 5.3%.⁽¹⁾
• One new franchise store and one new company-owned store were opened during the fiscal fourth quarter of 2009, bringing the store count to 739 stores system-wide, of which 261 are franchise stores and 478 are company-owned stores.

“At the start of 2009, we said that turnaround and transformation would be our mission. With the implementation of disciplined cost controls and the expansion of our business model, we are evolving from a made-to-order smoothie company into a healthy, active lifestyle company,” stated James D. White, President and CEO, Jamba, Inc. “Our addition of food and hot beverages are key elements in extending Jamba’s menu to cover all day-parts. We are pleased with their contributions to incremental sales.”

“Despite the tough operating environment, we delivered on our commitments and made significant progress on our long-term plan. Jamba’s performance in 2009 makes us confident about the outlook for 2010. We believe that for the year Jamba will see positive comparable store sales, but comparable store sales growth is only one of several metrics we’ll use to gauge our progress,” concluded Mr. White.

Outlook for 2010

The Company plans to achieve the following in 2010:

• Deliver positive comparable store sales;
• Reduce G&A by 10-12 percent (excluding share-based compensation);
• Deliver consolidated EBITDA margins of 5-7 percent;
• Deliver store-level EBITDA margins of 15-17 percent;
• Grow via franchise development with the addition of up to 50 franchise stores and expansion into one major international market;
• Add new licensing agreements in relevant categories; and
• Complete the refranchising of up to 150 company-owned stores started in 2009.

Liquidity

On December 29, 2009, the Company held $31.5 million in cash, cash equivalents, and restricted cash. The restricted cash balance was $2.7 million. The Company eliminated all debt for borrowed money with the convertible preferred stock transaction completed in July of 2009.

Footnotes

* Use of Non-GAAP Financial Measures

The Company uses the non-GAAP financial measures of consolidated EBITDA and store-level EBITDA in its statements made in this release. The Company believes that consolidated EBITDA and store-level EBITDA are helpful indicators of the Company’s financial performance. Consolidated EBITDA is equal to net loss plus franchise support reimbursement, less: (a) interest income; (b) interest expense; (c) income taxes; (d) depreciation and amortization; (e) gain from mark-to-market of derivative liabilities; (f) store pre-opening expenses; (g) trademark and goodwill impairment; (h) impairment of long-lived assets; (i) store lease termination and closure cost; and (j) other operating, net. Our definition of store-level EBITDA is different from consolidated EBITDA because we further adjust net income to exclude general and administrative expenses. Consolidated EBITDA margins and store-level EBITDA margins are calculated by dividing consolidated EBITDA or store-level EBITDA by total revenue. Consolidated EBITDA and store-level EBITDA are not measurements determined in accordance with GAAP and should not be considered in isolation or as an alternative to income (loss) from operations or net income (loss) as indicators of financial performance. Each non-GAAP financial measure used as presented may not be comparable to other similarly titled measures used by other companies. For a reconciliation of net income (loss) to these non-GAAP financial measures, see the discussion and related table below.

⁽¹⁾ Comparable store sales are calculated using sales of stores open at least thirteen full fiscal periods. Management reviews the increase or decrease in comparable store sales compared with the same period in the prior year to assess business trends and make certain business decisions.

Webcast and Conference Call Information

The conference call can be accessed live over the phone by dialing (877) 941-2069 or for international callers by dialing (480) 629-9713. A replay will be available at 8:00 p.m. ET and can be accessed by dialing (800) 406-7325 or (303) 590-3030 for international callers; the pin number is 4238684. The replay will be available until March 30, 2010. The call will be webcast live from the Company’s website at www.jambajuice.com under the investor relations section.

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of December 29, 2009, Jamba Juice had 739 locations consisting of 478 company-owned and operated stores and 261 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

Continue reading . . .

Jamba, Inc. (NASDAQ:JMBA) today announced that the Board of Directors has elected James D. White, President and Chief Executive Officer, Jamba, Inc., to the additional position of Chairman, effective upon his re-election as a Director at the 2010 Annual Stockholders’ Meeting. He will succeed Steven R. Berrard, who has served as Chairman since 2005 and who will serve out the remainder of his term through the 2010 Annual Stockholders’ Meeting.

“This past year has been transformative for Jamba,” said Mr. White. “We’re implementing a turnaround plan that is moving Jamba from a made-to-order smoothie company to a healthy, active lifestyle company that offers a menu of great tasting foods and beverages as well as a range of Jamba-branded consumer products. Steve has worked closely with me each step of the way and his strategic insights will guide me well into the future. I want to personally thank him on behalf of all of Jamba for his considerable contributions to our success.”

“As Jamba investors may recall, I committed to get actively involved in management to protect and enhance long-term shareholder value. I’m pleased to say that our hard work and efforts to cut costs and re-focus the business plan on achieving Jamba’s true potential are starting to payoff,” commented Mr. Berrard. “I also committed to identifying the right leadership to guide Jamba into the future and I’m very pleased that the turnaround process and achievements we initiated have continued under James’ leadership. I feel the Company is in great hands, which gives me the confidence that my desire to retire from the Board at the Annual Meeting is the right one and gives me the opportunity to devote more time to my family and other business activities.”

Mr. Berrard’s term as a Director ends at the 2010 Annual Stockholders’ Meeting. In addition, the terms of two other board members, Thomas C. Byrne and Ramon Martin-Busutil, end at the 2010 Annual Stockholders’ Meeting.

“Steve, Tom, and Ramon played a critical role in assuming active management and direction of Jamba during an interim period in 2008. Their contributions were invaluable to Jamba’s future. Their commitment was total. They worked tirelessly to help create our BLEND plan which still guides our revitalization,” concluded Mr. White.

The Company said its seven other current board members, including Mr. White, have all been nominated for re-election at the 2010 Annual Stockholders’ Meeting in May. In addition, Lesley H. Howe has been appointed to the newly created role of Lead Director, effective upon his re-election as a Director at the 2010 Annual Stockholders’ Meeting.

Mr. White joined Jamba in December, 2008. Previously, he was Senior Vice President of Consumer Brands for Safeway Stores with responsibility for brand strategy, innovation, manufacturing and commercial sales and was Senior Vice President of Business Development in North America at the Gillette Company. He also held executive and management positions with Nestle Purina Petcare Company and the Coca-Cola Company.

Mr. Berrard is Co-Founder and Managing Partner of New River Capital Partners, a private equity fund, and serves as Chief Executive Officer of Swisher International, an industry leader in hygiene solutions and products. He currently serves on the board of Walter Management Investment Corporation. He co-founded and worked, until 1999, as Co-Chief Executive of AutoNation, Inc. He also served as Vice Chairman of Blockbuster Entertainment.

Mr. Byrne is also Co-Founder and Managing General Partner of New River Capital Partners. He previously served as Vice-Chairman of Blockbuster when it was a division of Viacom.

Mr. Martin-Busutil spent over 20 years in top management and leadership positions in the business community. He served as President of International Blockbuster and Cadbury Schweppes Europe. Previously, he held several management positions with General Foods Corporation.

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of December 29, 2009, Jamba Juice had 739 locations consisting of 478 company-owned and operated stores and 261 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

Jamba Juice Company (Nasdaq: JMBA) and Oregon Ice Cream announced today the debut of a new line of Frozen Fruit Sorbet and Frozen Fruit Sorbet & Yogurt Bars, hitting select retail freezers across the United States this week.

Delivering on the same tasty, fruit-filled, wholesome fare that Jamba’s popular smoothies offer, the frozen novelty bars are available in five delicious flavors and are formulated to offer a unique bundle of benefits to the consumer. The Jamba frozen novelty bars are all natural, are made with real fruit, provide a good source of Vitamin C, and contain pre-biotic fiber – allowing customers to satisfy their sweet tooth without feeling guilty. Created by nature and blended to perfection, each box contains four 2.5 ounce bars and retails for around $3.99.

The Frozen Fruit Sorbet Bars, available in 2 flavors including Peach Blackberry Smash™ and Strawberry Lemonade Swirl™, are 70 calories per bar, are an excellent source of Vitamin C and are cholesterol free. All natural and non-fat, the Jamba Fruit Sorbet Bars are a healthy, non-dairy alternative for fans looking for a tangy treat. The Jamba Frozen Fruit Sorbet & Yogurt Bars, which come in 3 flavors including Vanilla Strawberry Jubilation™, Vanilla Blueberry Pomegranate Perfection™ and Coconut Pineapple Passion Smashin’™, are 80-90 calories per bar, are a good source of Vitamin C, and contain four pro-biotic yogurt cultures. Jamba’s Fruit Sorbet & Yogurt Bars are also all natural and low-fat, offering the pleasure of a real dessert without the regret.

“The Jamba Bars are a unique way to bring the fun, delicious, high quality products we offer in-store, home,” said Susan Shields, Chief Marketing Officer, Jamba Juice Company. “With five tasty, all natural, fruit filled flavors, the new frozen novelties are the perfect after school snack, indulgent after dinner treat or afternoon pick-me-up you won’t feel guilty about eating. This wholesome product doesn’t sacrifice on taste – it will be hard to eat just one.”

“We were extremely careful in picking the highest quality ingredients and combining them with the unique flavor profiles Jamba offers to create this wholesome and delicious treat,” said Tom Gleason, President, Oregon Ice Cream. “We absolutely believe that dessert can be fun and guilt-free at the same time – this is a bar that belongs in everyone’s freezer!”

Jamba continues to expand the Jamba brand into the retail market as part of its strategic BLEND plan. These products will be distributed by Oregon Ice Cream under license from Jamba Juice. For a complete list of retailers carrying the new frozen bars call Jamba Juice at 1-866-4R-FRUIT.

About Jamba, Inc.

Jamba, Inc. (NASDAQ: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of October 6, 2009, Jamba Juice had 742 locations consisting of 488 company-owned and operated stores and 254 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT.

About Oregon Ice Cream

Oregon Ice Cream is a U.S. leader in natural foods grocery products and currently provides certified organic and natural ice cream to retailers in all 50 states through its Julie’s Organic and Alden’s Ice Cream brands as well through its private label manufacturing program in the past and present for national brands including Albertson’s, Kroger, Safeway, Ciao Bella Gelato and Good Karma Rice. Based in Eugene Oregon, the company is the largest privately-owned and operated ice cream manufacturer in the Northwest, annually producing over 12 million gallons of ice cream.

Jamba Juice turned up the temperature today with the introduction of its Jamba Juice Hot Blends™ beverages –  an innovative line of organic hot blended beverages – uniquely prepared and presented with delicious and bold flavors.  Made with the highest quality ingredients and blended hot with the customer’s choice of organic nonfat, 2% or soymilk, the Hot Blends™ beverages come in four frothy flavors: Original Spiced Chai™ Tea, Perfectly Chocolate Chai™ Tea, Heavenly Green™ Tea, and Classic Hot Chocolate.  For those who prefer their tea steeped, Jamba Juice will also offer a profile of six Mighty Leaf® organic whole leaf teas-allowing customers to enjoy uncomplicated, natural teas that pair perfectly with Jamba Juice oatmeal and newly introduced baked goods including the Tart Cherry and Orange Dark Chocolate Chip Scones.

“Launching the new Hot Blends beverage line is definitely a breakthrough for us,” said James D. White, president and CEO, Jamba Juice Company.  ”We are confident that our customers will find that our new offerings provide the delicious taste and health benefits that people expect from teas, but in a way that is unique to Jamba.  Building on the spin of the blender and taking it from cold smoothies to hot beverages is something that hasn’t been done before, and we are excited to offer customers innovative hot drink options for the first time.”

Made with naturally occurring antioxidants, Hot Blends chai tea lattes are a good source of protein and an excellent source of calcium when you select 2% or nonfat organic milk. They are the perfect way to start your day, warm up during lunch or relax after dinner.  Original Spiced Chai™ Tea is made with flavorful chai spices, smooth, organic black tea, milk and all natural cane sugar for a touch of sweetness.  Perfectly Chocolate Chai™ Tea is also an organic chai tea latte but with an added dose of rich, chocolaty goodness.  Made with organic cocoa, the Perfectly Chocolate Chai™ Tea is a tasty, better for you way to satisfy that sweet tooth.

In addition to the chai tea lattes, Jamba will also offer Heavenly Green™ Tea-an organic green tea latte made with premium, shade-grown, stone ground, matcha green tea from Japan, organic, all-natural cane sugar and organic vanilla.  And for the real chocolate lovers, a Classic Hot Chocolate is also available-a timeless, better-for-you treat that is made with 100% organic ingredients including organic cocoa, natural cane sugar, organic vanilla and blended with choice of milk.  Jamba Juice will also offer a “Kids Hot Chocolate”-made with the same high quality flavors and ingredients of the Classic, but served at a lower temperature.

“The tea category is one of the fastest growing beverage segments-fueled by both healthy eating and the need for convenience,” said Susan Shields, Chief Marketing Officer, Jamba Juice Company.  ”We wanted to ensure that we were going to stand out in this category, offering a product that is unique to Jamba Juice both in presentation as well as taste and quality.  In response, we came up with a line that has both a wide variety of flavor profiles while still maintaining our zero grams trans fat, no artificial ingredients, no artificial flavors and no high fructose corn syrup standards.”

For those that like their tea served traditionally, Jamba Juice is offering a selection of organic, artisan blended whole leaf teas from Mighty Leaf®, available in hand crafted, biodegradable pouches “too big for ordinary tea bags.”  The assortment of six teas offers a variety of high quality blends of fruit, herbs, spices and blossoms for different tastes and occasions.  Made with all organic, 100% real, all natural ingredients, the Mighty Leaf Teas contain naturally occurring antioxidants.  Pairing perfectly with Jamba Juice’s ‘steel cut, slow cooked oatmeal or baked goods, the teas will be available in Organic Breakfast (black), Organic Earl Grey (black), Organic Green Dragon (green), Organic Spring Jasmine (green), Organic African Nectar (herbal) and Organic Detox Infusion (herbal).

To complement the new hot beverages platform, Jamba Juice is also unveiling a new addition to the baked goods category—scones.  The new Tart Cherry and Orange Dark Chocolate Chip Scones are all natural and keep with the high standards of product quality for all Jamba Juice products.  Baked just right so that it is soft on the inside and golden-brown around the edges, Jamba’s new scones are a tasty pairing with any Jamba Juice beverage.

To celebrate the launch of the new Hot Blends beverages, Jamba Juice will host a series of Hot Tea Spin Tours across the United States-a public attraction where the community will have the opportunity to test out a specialty “Blender Bike” that will blend the new Original Spiced Chai Tea while they pedal in place.  In addition to the Blender Bikes, Jamba Juice will also be sampling the Hot Blends beverages on the following dates/locations from 11:00 am – 3:00 pm:

• San Francisco: Justin Herman Plaza, Embacadero—3/9
• Sacramento: Downtown Plaza, K Street—3/11
• Los Angeles: 3rd Street Promenade—3/16
• San Diego: Horton Plaza—3/19
• Chicago: John Hancock Center—3/24
• New York:  Times Square—3/31

Jamba Juice’s new hot beverages platform will be available at 342 Jamba Juice stores including the markets of California, New York, Seattle, Minnesota, Florida, Chicago, Portland, Texas and Hawaii.  For more information please visit: www.jambajuice.com.

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks.  As of October 6, 2009, Jamba Juice had 742 locations consisting of 488 company- owned and operated stores and 254 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT.

About Mighty Leaf

Based in San Rafael, CA, Mighty Leaf manufactures a broad range of artisan specialty tea blends from the finest ingredients from around the world and distributes its brand primarily through specialty retailers, high-end restaurants and premier hotels and resorts across North America. Its proprietary handcrafted manufacturing process and its distinctive packaging combine to make it a key premium brand with a strong affinity among loyal consumers.  The company’s superior customer services and comprehensive customer support programs make Mighty Leaf a one-stop solution for retailers, food services distributors and hospitality providers.  Currently, Might Leaf offers a diverse tea portfolio of 34 artisan tea blends in Tea Pouches, 180 loose tea blends and three iced tea blends.

Jamba, Inc. (NASDAQ: JMBA) announced today the sale of 12 additional restaurants to experienced franchise operators, with the sale of 10 stores in Salt Lake City, Utah, to Blended Star, LLC, whose principals are Daljit and Pam Hundal, and two stores in Southern California, RPM Foods Inc, whose principals are Michael Razipour and Pouya Moalej. The purchase of the Utah restaurants by Mr. and Mrs. Hundal, includes a development commitment to further expand the Jamba Juice brand. These sales reflect the Company’s continuing progress against its strategic refranchising initiative.

“We purposely structured our refranchise packages to enable prospective franchise operators to qualify for small business loans through the SBA program,” stated Thibault de Chatellus, senior vice president, global franchise and development, Jamba Juice Company. “That strategy, along with the continued progress against our BLEND plan growth initiatives that are transforming the company, is paying off. We are attracting the right kind of investors to the brand and we expect continued success with the remaining locations, many of which are in varying stages of completion.”

“I am exceptionally proud of the work accomplished by this team since announcing our intent to refranchise these stores last May,” said James D. White, president and chief executive officer, Jamba, Inc. “The Jamba brand has always been about inspiring and simplifying healthy living. Our focus on product innovation and brand relevance in the healthy living space, makes Jamba a noteworthy investment opportunity for potential franchisees.”

Since announcing their refranchising initiative, Jamba has successfully been able to attract and engage experienced, multi-unit franchise operators to the brand—those that are established with the brand as existing franchise store owners as well as operators who are expanding their franchise portfolio through the acquisition of a Jamba outlet.

“I own five other franchise operations and I’ve always wanted to own a Jamba Juice. This is an exciting time for us,” stated Mr. Razipour. “We like how Jamba promotes a healthy, active lifestyle in its brand positioning and offerings,” added Mr. Moalej. “Everyone is trying to follow a trend of being ‘healthier for you’, but Jamba is already ahead of that curve with their better-for-you offerings.”

“Pam and I currently run an 18 unit franchise operation. We were looking for ways to diversify and expand and were truly impressed with the Jamba culture, product innovation, and their management teams focus on growing the brand,” commented Mr. Hundal. “We felt Jamba was the right opportunity in which to invest our capital and we are very happy to be a part of the Jamba franchise family.”

These refranchising transactions build on the sale of 35 restaurant locations in Arizona, Oregon, and California, completed since the refranchising initiative was announced.

With close to one-third of the refranchise store sales complete, the company is well on its way towards achieving its goal of refranchising up to 150 company-owned restaurant locations before the close of 2010.

Jamba was assisted in the close of this sale by the Praetorian Group, franchise transaction specialists. For information on the Company’s refranchising initiative, contact the Praetorian Group at 1-888-358-3325 or www.praetoriangroup.net. To learn more about franchise opportunities contact Jamba at http://www.jambajuice.com/#/us_franchise.

About Jamba, Inc.

Jamba, Inc. (NASDAQ: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of October 6, 2009, Jamba Juice had 742 locations consisting of 488 company-owned and operated stores and 254 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT.

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Jamba Juice (Nasdaq: JMBA) announced today a new school lunch program to help schools offer their students a better-for-you beverage alternative in the school cafeteria.  The Jamba Juice School Lunch Program provides schools with the ability to purchase and sell Jamba Juice’s All Fruit™ smoothie line at fixed and reduced prices. Healthy, refreshing All Fruit™ smoothies are made with real whole fruit, juice, and ice.

Part of Jamba’s overall commitment to promoting health, wellness and physical activity among the nation’s students, the new program follows the Company’s record breaking “Jamba Jump Day™” event earlier this month.  Hosted by Jamba Juice in partnership with the California Association for Health, Physical Education, Recreation and Dance (CAHPERD), the event activated more than 88,000 California children and adults to break the Guinness Book of World Records’ record for “the most people jumping or skipping rope at the same time.”  Today’s announcement builds upon the momentum of Jamba Jump Day™ with the goal of helping parents, teachers and students successfully address the problem of childhood obesity through nutrition education and healthier choices in school cafeterias.  

“Jamba is proud of these innovative programs that provide a unique ability to bring health-oriented choices to our schools and students,” said James D. White, President and CEO, Jamba Juice Company. “These programs also highlight our passion to promote greater physical fitness activities in schools and communities throughout the United States.”

Mr. White made the announcement while attending the 2010 Summit on Health, Nutrition and Obesity.  The event brought together policy leaders and experts on health, wellness and obesity, including former President Bill Clinton.  Discussions included topics on future health, wellness and obesity prevention policies. Mr. White used the opportunity to applaud the Governor, the First Lady of California Maria Shriver and First Lady Michelle Obama, for their leadership on these important issues and pledged Jamba Juice’s support for the “Let’s Move” campaign and other partnerships to promote healthier living.

“Jamba is proud to be part of this distinguished group of leaders and organizations working together to address the obesity challenges our nation faces,” said Mr. White.  ”Jamba brings unique solutions to the table.  We are activating the innovation and spirit of our Company and employees to inspire healthy living and more physical activity, particularly among youth.”

Last year, Jamba Juice announced a partnership with the National PTA to support parents and teachers in creating school-based programs that encourage healthy lifestyle choices.  Jamba Juice has a goal to raise $1 million through its School Appreciation Card—a keychain sized swipe card that can be used with every purchase at participating Jamba Juice store locations.  Schools can learn more about the partnership and how to sign-up by visiting www.jambajuice.com/PTA.

Jamba Juice will continue to build a strong health and wellness platform that supports the goals of “Let’s Move” and is ready to lend support to the initiative.  With a nationally recognized brand that makes people feel good and inspires healthy living, Jamba Juice has over 740 locations and thousands of employees throughout the country to help activate millions of young people in fun, innovative ways.

Jamba, Inc. (NASDAQ: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks.  As of October 6, 2009, Jamba Juice had 742 locations consisting of 488 company-owned and operated stores and 254 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT.