Friendly’s promotes comeback story in ad campaign

In a recent television commercial, upbeat chief executive John Maguire tells viewers that Friendly’s Ice Cream is “back” and urges customers to give the restaurants another shot. He even promises to tear up the bill if they leave disappointed. The…
John Maguire has a plan to save Friendly’s

One afternoon in summer 2012, the new CEO of Friendly’s Ice Cream, John Maguire, got a call from the company’s longtime public relations chief, Maura Tobias. The Today show was going to do a story, Tobias said, and it wasn’t…

Annual ‘Cones for Kids’ Fundraiser Supports Easter Seals Camp Friendly’s Chicago, IL  (RestaurantNews.com)  Friendly’s Ice Cream, LLC announced that its company-wide ‘Cones for Kids’ campaign raised $461,919 for Easter Seals Camp Friendly’s, funding life-changing camp opportunities for children with disabilities.…

In just the past few years the Friendly’s food chain has run through several chief executives, gone in and out of bankruptcy, closed more than 100 stores, and still struggled with its dated concept of family dining. So when the…

COO of Panera Bread Brings Deep Experience in Growth of Leading Chain Wilbraham, MA  (RestaurantNews.com)  Friendly’s Ice Cream, LLC, the operator of Friendly’s restaurants and a distributor of ice cream products in leading supermarkets, today announced that John M. Maguire,…

St. Louis, MO  (RestaurantNews.com)  Panera Bread Company (NASDAQ: PNRA) announced today that John Maguire has resigned as Executive Vice President and Chief Operating Officer effective May 31, 2012 to become the Chief Executive Officer of Friendly’s Ice Cream LLC. The…