Andrea Zahumensky Named Chief Marketing Officer Of Kentucky Fried Chicken U.S.

Louisville, KY  (RestaurantNews.com)  KFC Corporation has named Andrea Zahumensky Chief Marketing Officer of KFC U.S., effective December 4. She will lead marketing, advertising, media and consumer insights, as well as the brand’s digital initiatives, and will be responsible for developing…
Kevin Hochman Promoted to President and Chief Concept Officer of KFC U.S.

Yum! Brands, Inc. has promoted Kevin Hochman to President and Chief Concept Officer of KFC U.S., reporting to Roger Eaton, Chief Executive Officer of KFC Global, effective immediately. Hochman, 43, will assume responsibility for driving overall KFC brand strategy and…
Why So Many Legacy Fast-Food Restaurants Are Getting Makeovers

When it comes to dining, no matter the cost of the meal, millennials place a premium on overall experience and that includes comfortable, well-appointed spaces, say marketing analysts. Having seen the steady rise of fast-casual competitors like Shake Shack and…