McDonald’s: Executing The Turnaround Plan

Oak Brook, IL  (RestaurantNews.com)  During the Company’s investor meeting today, McDonald’s Corporation President and Chief Executive Officer Steve Easterbrook and members of senior management provided an update on the Company’s Turnaround Plan and made the following announcements: The Company reiterated…
McDonald’s USA Perks Up the Nation With Free Coffee

Second National McCafe Free Coffee Event Kicks Off on Sept. 16 and Culminates on National Coffee Day, Sept. 29 Oak Brook, IL  (RestaurantNews.com)  McDonald’s today announced a second national Free Coffee Event, an opportunity for even more coffee lovers to…
McDonald’s Struggles With Millennial Dropoff

McDonald’s might still hold a top position in the fast food industry, but their dominance is starting to slip. The competition is finally starting to creep up on the chain because of the growing influence of millennial diners. These young…
McDonald’s ‘Under Siege’ at Home and Abroad

McDonald’s Corp CEO Don Thompson sure could use a break. The head of the world’s biggest restaurant chain, who for much of his two years at the helm has been battling to spark sales growth in the United States and…
McDonald’s Could Be Liable for Labor Practices

McDonald’s is coming under intensifying pressure for labor practices at its U.S. restaurants. The National Labor Relations Board said Tuesday that the world’s biggest hamburger chain could be named as a joint employer in several complaints regarding worker rights at…
McDonald’s Franchisees Furious About New Menu Items

McDonald’s franchisees are furious that the company has been rapidly expanding its menu and ramping up promotions like offering two weeks of free coffee, according to a recent survey. “Our menu is a disaster for both employees and the customer.…
McD’s CEO: We Have Not Been Affected by Breakfast Competition

McDonald’s says it hasn’t been affected by “recent competitors” in the breakfast space, a comment that was an obvious reference to Taco Bell’s recent entrance into the day part. “We have not seen an impact relative to the most recent…
McDonald’s USA Perks Up Breakfast With Free McCafe Coffee

Oak Brook, IL  (RestaurantNews.com)  Wake up and taste the free coffee! McCafe invites coffee drinkers across the U.S. to stop by their local participating McDonald’s restaurant for a freshly brewed small McCafe coffee during McDonald’s first-ever national Free Coffee Event. …
McDonald’s to expand ‘build your own burger’ trial

McDonald’s plans to expand a test this year that lets people order customized burgers. The world’s biggest hamburger chain began testing the waters of personalized orders last year with a “build-your-own burger” concept at a location in California. In addition…
McDonald’s eyes extending breakfast hours

McDonald’s is in the early stages of looking at whether it can make breakfast available later in the day. Fans of the Egg McMuffin and Sausage Biscuit have long wanted the option to get breakfast at McDonald’s after 10:30 a.m.…
McDonald’s seeks ways to lure customers back

McDonald’s is losing customers, as the world’s biggest hamburger chain struggles to attract diners with its higher-priced sandwiches and new offerings such as Mighty Wings. “We’ve lost some of our customer relevance,” CEO Don Thompson conceded Thursday on a call…
McDonald’s Tests McD App at 1,000 Stores to Lure Millennials

McDonald’s is testing a mobile application in 1,000 stores as it tries to lure younger diners at a time when U.S. sales are struggling. Called the McD, the app sends customers offers they can redeem with their phones at participating…
Chipotle: The One That Got Away From McDonald’s

The Corporate Hall of Shame is wallpapered with press releases from decades of regrettable mergers. It’s time to tack one on from a split, however amicable: McDonald’s (MCD) 2006 divestiture of Chipotle Mexican Grill (CMG), in which the world’s biggest…
McDonald’s Names Atif Rafiq Chief Digital Officer

Oak Brook, IL  (RestaurantNews.com)  McDonald’s Corporation (NYSE: MCD) announced today that digital executive Atif Rafiq will join the company in the newly-created global role of Chief Digital Officer, effective October 21. Rafiq, 40, comes to McDonald’s from senior-level positions at…
McDonald’s Stores Test Loyalty Program

McDonald’s Corp. (MCD) franchisees are rolling out an electronic loyalty program in some U.S. locations as stores seek to attract younger customers. Mobile solutions marketer Front Flip LLC has introduced a loyalty application in about 420 McDonald’s stores that rewards…
11 Dramatic Changes McDonald’s Made This Year

McDonald’s has been the undisputed leader of fast food for years. But the brand fell on hard times this year because many consumers felt too broke to indulge in the company’s Big Macs and fries. McDonald’s reacted swiftly, making changes…
McDonald’s Selling Steak for Breakfast in Menu Overhaul

McDonald’s Corp. is introducing a new “thick, juicy steak” for the morning crowd, Lisa McComb, a spokeswoman for the Oak Brook, Illinois-based company, said in an e-mail. Customers can get steak on any breakfast sandwich and the new morning fare…
McDonald’s to test new ‘dollar menu and more’

McDonald’s Corp. said a revamped version of its Dollar Menu that includes items priced at $5 could be launched nationally this year. The world’s biggest hamburger chain said it has been testing versions of its value menu called Dollar Menu…
McDonald’s U.S. President Struggles to Boost Sales

Jeff Stratton managed a McDonald’s restaurant some 40 years ago, and when he walks through a Golden Arches today, it’s as if he never left. He checks deep fryers for the appropriate temperature. He walks into the storage room and…
McDonald’s Franchisees Rebel as Chain Raises Store Fees

McDonald’s Corp., already struggling to sell burgers in the U.S., now must contend with a brewing franchisee revolt. Store operators say the company, looking to improve its bottom line, is increasingly charging them too much to operate their restaurants –…
McDonald’s CEO Don Thompson on Growth Strategy

Donald Thompson, chief executive officer of McDonald’s Corp., talks about the company’s growth strategy, new menu items and business in China. Thompson, speaking with Betty Liu on Bloomberg Television’s “In the Loop,” also talks about the U.S. economy and hiring…
McDonald’s Predicts Tough Year Despite New Items

McDonald’s is mixing up its menu with healthier, fresher sounding items such as its chicken McWraps, but not enough customers are biting. The world’s biggest hamburger chain on Monday reported a second-quarter profit that rose 4 percent but fell short…
McDonald’s Announces Developmental Licensee for Vietnam

First McDonald’s Restaurant to Open in Ho Chi Minh City Oak Brook, IL  (RestaurantNews.com)  McDonald’s (NYSE: MCD) has announced Henry Nguyen, a Vietnamese businessman and the founder of Good Day Hospitality, as developmental licensee for Vietnam to build the Brand.…