McDonald’s to test new ‘dollar menu and more’

McDonald’s Corp. said a revamped version of its Dollar Menu that includes items priced at $5 could be launched nationally this year. The world’s biggest hamburger chain said it has been testing versions of its value menu called Dollar Menu…
McDonald’s U.S. President Struggles to Boost Sales

Jeff Stratton managed a McDonald’s restaurant some 40 years ago, and when he walks through a Golden Arches today, it’s as if he never left. He checks deep fryers for the appropriate temperature. He walks into the storage room and…
McDonald’s Franchisees Rebel as Chain Raises Store Fees

McDonald’s Corp., already struggling to sell burgers in the U.S., now must contend with a brewing franchisee revolt. Store operators say the company, looking to improve its bottom line, is increasingly charging them too much to operate their restaurants –…
McDonald’s CEO Don Thompson on Growth Strategy

Donald Thompson, chief executive officer of McDonald’s Corp., talks about the company’s growth strategy, new menu items and business in China. Thompson, speaking with Betty Liu on Bloomberg Television’s “In the Loop,” also talks about the U.S. economy and hiring…
McDonald’s Predicts Tough Year Despite New Items

McDonald’s is mixing up its menu with healthier, fresher sounding items such as its chicken McWraps, but not enough customers are biting. The world’s biggest hamburger chain on Monday reported a second-quarter profit that rose 4 percent but fell short…
McDonald’s Announces Developmental Licensee for Vietnam

First McDonald’s Restaurant to Open in Ho Chi Minh City Oak Brook, IL  (RestaurantNews.com)  McDonald’s (NYSE: MCD) has announced Henry Nguyen, a Vietnamese businessman and the founder of Good Day Hospitality, as developmental licensee for Vietnam to build the Brand.…
Why the McWrap Is So Important to McDonald’s

It’s a reality of the fast-food business that what can be ordered in a few words, served up in seconds, and consumed in minutes is often the product of years of research and testing. Consider McDonald’s (MCD) Premium McWrap, launched…
Brand Growth Lessons From McDonald’s

Increasingly, upstart competitors are peeling off slices of a large brand’s customer segments  by creating strong value propositions and specific, deep emotional connections with those consumer niches. So, what’s a larger, established brand to do?  How do you go about…
McDonald’s CEO Don Thompson Has Mixed First Year

When Don Thompson took the reins at McDonald’s in July, investors and industry experts predicted few changes at the Golden Arches. Thompson, chief operating officer and a 22-year company veteran, had long been seen as heir apparent, with support inside…
McDonald’s welcomed where America is not

Almost 35,000 restaurants. In 119 countries. Serving 60 million guests every day. Yes, we’re talking about McDonald’s. Somewhat amazingly the world’s biggest restaurant chain is still finding new ways to expand. With 14,000 restaurants in the U.S., McDonald’s Corp. has…
McDonald’s: Breakfast or dinner after midnight?

Ronald McDonald is concocting a new way to lure folks in during the middle of the night: serve dinner and breakfast. While the world’s biggest fast-food company declines to discuss any formal plans, this month, an unspecified number of its…
McDonald’s Kicks Off Summer With New McCafe Smoothie and Shake

McDonald’s Smoothie and Shake Fans Can Enjoy the New McCafe Blueberry Pomegranate Smoothie and Dulce de Leche Shake at Participating Restaurants Nationwide Oak Brook, IL  (RestaurantNews.com)  McDonald’s  is introducing two new McCafé offerings — Blueberry Pomegranate Smoothie and Dulce de…
Restaurant Marketers Wake Up to $50B Breakfast Opportunity

McDonald’s is considering putting breakfast on the all-day menu, not long after Wendy’s earlier this year ended its national breakfast experiment. Breakfast accounts for 25% of McDonald’s business and has been one of the biggest opportunities for the restaurant industry…

When McDonald’s Corp. stunned analysts last week by posting U.S. sales growth in November after a drop the prior month, one contributor went untouted: The company gained sales by urging franchisees to open on Thanksgiving, a holiday during which many…

McDonald’s new U.S. president, Jeff Stratton, scaled the Arches from crew member to global chief restaurant officer. So when he assumes his new post Dec. 1, it’s fair to assume the 40-year company veteran won’t make any major changes to…

The question of the moment at 700 pioneering McDonald’s restaurants: You want TV with those fries? Not just any television, but the custom-made M Channel, formulated and tested with the same attention to detail that made Big Macs and Chicken…

Mcdonald’s (MCD) has weathered the latest global recession unscathed, with solid growth on both top- and bottom line worldwide. This hasn’t gone unnoticed by the nervous investors looking for safe havens, as the company’s market cap has hovered near the…

McDonald’s Corp. (MCD) (MCD)’s new chief executive officer is playing chicken with the menu. As Don Thompson, 49, steps into the CEO role at the world’s largest restaurant chain, customers may see more new chicken items instead of beef. Thompson…

He has a hand in the diets of more than 26 million Americans every day, yet most folks wouldn’t recognize his name. Chef Daniel Coudreaut is senior director of culinary innovation for McDonald’s USA, shaping the menu that we’ll gaze…

The world’s largest restaurant chain is showing signs of tarnish on the Golden Arches. Goldman Sachs downgraded shares of McDonald’s (MCD) on Wednesday morning, as analyst Michael Kelter slashed both his buy rating and price target on the burger giant.…

(RestaurantNews.com)  On his way to a career as a commercial pilot, Ricky Wade’s career took a sharp turn – and then took flight. Today, Wade and his wife Lissette are McDonald’s owner operators and the latest recipients of the corporation’s…