McDonald’s Introduces Fresh, Whole Fruit Option in Happy Meals

Company Builds on Nutrition, Children’s Well-Being Commitments by Adding Cuties to Restaurants Nationwide From December Through March 2015 Oak Brook, IL  (RestaurantNews.com)  McDonald’s USA is making nutrition choices fun and easy for families with the introduction of its fresh, whole…
What McDonald’s Could Learn from Popeye’s – and Burger King

McDonald’s might be able to take a lesson from another brand that seems to be turning things around: Burger King. Yes, Burger King—the fast-food industry’s longtime No. 2 player now has McDonald’s in its sights. The North American quick-serve-restaurant category…
McDonald’s CEO Don Thompson Still Lovin’ It

It was a day like any other at a McDonald’s near Oak Brook, Ill., recently — until, that is, Ronald McDonald’s boss got hungry. That’s when McDonald’s CEO Don Thompson – the man in charge of the biggest restaurant chain…
McDonald’s Needs To Disrupt Fast Food…Again

McDonald’s reported dismal quarterly financial results earlier this week, as it contends with price hikes on ingredients and labor, along with nagging questions about its food quality, which are pushing its customers to better deals or fresher options from its…
McDonald’s to Customers: What Do You Want to Know About Our Food?

McDonald’s USA Invites Nationwide Questions About Its Food, Responds With Launch of “Our Food. Your Questions.” Oak Brook, IL  (RestaurantNews.com)  “What is in my hamburger?” “What part of the chicken is a Chicken McNugget™?” “Why are the fries so good?”…
McDonald’s May Expand Build-Your-Burger Test

McDonald’s is taking a page from their competitors in a bid to turn around flagging sales reports for the last few quarters. To recover from their worst drop in sales in the last 10 years, they’re testing a new “build…
Unhappy Meal Options: Consumers Losing Taste For Fast Food

A new study conducted by New York-based brand and customer loyalty and engagement consultancy, Brand Keys has shown that demographics and associated core values of generational cohorts explain critical factors initiating failure of fast food brands to increase same-store sales…
McDonald’s USA Perks Up the Nation With Free Coffee

Second National McCafe Free Coffee Event Kicks Off on Sept. 16 and Culminates on National Coffee Day, Sept. 29 Oak Brook, IL  (RestaurantNews.com)  McDonald’s today announced a second national Free Coffee Event, an opportunity for even more coffee lovers to…
Fast-Food Workers Planning Civil Disobedience in Wage Fight

The next round of strikes by fast-food workers demanding higher wages is scheduled for Thursday, and this time labor organizers plan to increase the pressure by staging widespread civil disobedience and having thousands of home-care workers join the protests. The…
McDonald’s Struggles With Millennial Dropoff

McDonald’s might still hold a top position in the fast food industry, but their dominance is starting to slip. The competition is finally starting to creep up on the chain because of the growing influence of millennial diners. These young…
McDonald’s ‘Under Siege’ at Home and Abroad

McDonald’s Corp CEO Don Thompson sure could use a break. The head of the world’s biggest restaurant chain, who for much of his two years at the helm has been battling to spark sales growth in the United States and…
McDonald’s Could Be Liable for Labor Practices

McDonald’s is coming under intensifying pressure for labor practices at its U.S. restaurants. The National Labor Relations Board said Tuesday that the world’s biggest hamburger chain could be named as a joint employer in several complaints regarding worker rights at…
Can Taco Bell Really Hurt McDonald’s Breakfast?

Is Taco Bell’s breakfast giving McDonald’s a wake-up call? The Yum chain’s launch in late March went directly after McDonald’s with marketing that aggressively framed the Golden Arches as hopelessly outdated, and trumpeting Taco Bell as the next generation of…
Chick-fil-A sales could outpace McDonald’s in next decade

Chick-fil-A could grow its U.S. sales faster over the next decade than McDonald’s Corp., according to a Wall Street analyst. Mark Kalinowski, a restaurant industry analyst at investment firm Janney Capital Markets, estimates that Chick-fil-A could gain between $6.3 billion…
Fast-food worker strike about to go global

The fast-food worker movement for higher pay is about to go global. Workers from dozens of countries on six continents are joining the push for higher pay and worker rights, it was announced Wednesday at a press conference outside a…
McDonald’s Franchisees Furious About New Menu Items

McDonald’s franchisees are furious that the company has been rapidly expanding its menu and ramping up promotions like offering two weeks of free coffee, according to a recent survey. “Our menu is a disaster for both employees and the customer.…
Restaurants, Burger Lovers Celebrate National Hamburger Month

May is National Hamburger Month There are few foods more iconic of America than the humble hamburger. While the hamburger reached its current commercial incarnation in the country, the basic ground meat patty and name came from other cultures. The…
Do fast-food chains have an identity crisis?

Fast-food chains like McDonald’s, Wendy’s and Pizza Hut are regularly testing new items to see if they can eat into the market share of more upmarket rivals like Panera and Chipotle. Despite these efforts, experts say their menus aren’t connecting…
McD’s CEO: We Have Not Been Affected by Breakfast Competition

McDonald’s says it hasn’t been affected by “recent competitors” in the breakfast space, a comment that was an obvious reference to Taco Bell’s recent entrance into the day part. “We have not seen an impact relative to the most recent…
McDonald’s USA Perks Up Breakfast With Free McCafe Coffee

Oak Brook, IL  (RestaurantNews.com)  Wake up and taste the free coffee! McCafe invites coffee drinkers across the U.S. to stop by their local participating McDonald’s restaurant for a freshly brewed small McCafe coffee during McDonald’s first-ever national Free Coffee Event. …