McDonald’s Announces New Growth Strategy

Chicago, IL  (RestaurantNews.com)  McDonald’s Corporation announces a new growth strategy, Accelerating the Arches, which encompasses all aspects of McDonald’s business as the leading global omni-channel restaurant brand. The strategy includes a refreshed purpose to feed and foster the communities McDonald’s…
The Wait is Over – McDonald’s Takes McRib Season Nationwide in 2020

Chicago, IL  (RestaurantNews.com)  Saucy, tangy, tender and shamelessly delicious… the McRib is the sandwich fans anxiously await all year. And this year, its highly-anticipated return is bigger than ever! So mark your calendars because McDonald’s® is not only bringing the McRib…
Finding a Job at McDonald’s is Now as Simple as Asking Alexa

A World-First, McDonald’s Apply Thru™ helps you easily start your job application with your voice Chicago, IL  (RestaurantNews.com)  McDonald’s Corporation is now working with a voice millions know and love. Alexa can now assist with the first step of a…
McCafé Debuts New Turtle Beverages

McDonald’s unveils new, seasonal café-quality beverages for coffee lovers to enjoy Oak Brook, IL  (RestaurantNews.com)  McDonald’s announced today it’s celebrating the flavors of coffee with the new McCafé Turtle beverages. This continues McDonald’s commitment to McCafé by giving customers more…
Behold the Beauty of Barbeque: McDonald’s Brings Back the McRib

McDonald’s legendary sandwich turns 35 this year, and fans can use their phone to find it Oak Brook, IL  (RestaurantNews.com)  The tasty fan favorite – the McRib – is back! The iconic McRib returns for a limited time at participating…
McCafé Seasonal Favorites Return to McDonald’s

McDonald’s unveils new holiday cups for customers to enjoy the first sip of the season Oak Brook, IL  (RestaurantNews.com)  It’s beginning to look like the holiday season with the return of the most festive beverages from McCafé: Peppermint Mocha and…
McDonald’s Relaunches McCafe

Debut includes new logo, packaging and advertising for new espresso beverages and ready-to-drink retail offerings Oak Brook, IL  (RestaurantNews.com)  McDonald’s USA (NYSE: MCD) relaunched its McCafé experience, introducing a new look, new café-quality espresso beverages and expanded retail offerings. The…
McDonald’s Makes Supersized Effort to Turn Fading Popularity

McDonald’s is hoping to make a difference in its future seven seconds at a time. The company that helped define fast food is making supersized efforts to reverse its fading popularity and catch up to a landscape that has evolved…
Big Mac Makeover Helps McDonald’s Overcome Restaurant Slump

A revamp of McDonald’s iconic Big Mac burger and more aggressive drink promotions are helping the restaurant giant overcome a broader slump in the fast-food industry. The chain posted a surprisingly strong gain in same-store sales last quarter, with the…
McDonald’s Wants to Know More About You

You know a lot about McDonald’s, but McDonald’s doesn’t know much about you.  At least not yet. By year’s end, the world’s largest burger chain will roll out nationwide a mobile ordering system that will collect a wealth of data…
McDonald’s USA Unveils Next Big Change: Fresh Beef Quarter Pounders

Latest Step in Building a Better McDonald’s Will Bring Fresh Beef, Made-to-Order Quarter Pounder burgers by mid-2018 Oak Brook, IL  (RestaurantNews.com)  McDonald’s USA (NYSE: MCD) today announced that by mid-2018, it will serve fresh beef, prepared when ordered, in all…
McDonald’s to Cut Prices on Drinks as Industry Slumps

McDonald’s Corp., reeling from an industrywide restaurant slump and slowing growth from its all-day breakfast push, is looking to beverages to help perk up the business. The world’s biggest food-service company, which last year focused its advertising on cheeseburgers and…
McDonald’s of the Greater Bay Area Testing New Crab Sandwich

San Francisco, CA  (RestaurantNews.com)  McDonald’s restaurants in the San Francisco Bay Area are currently testing a new menu item: the McDonald’s Crab Sandwich. Made with Snow Crab meat on a sliced sourdough bun, this local favorite is being served in…
McDonald’s Struggles to Repeat Success of All-Day Breakfast Launch

A year ago, McDonald’s was basking in the glory of a successful all-day breakfast launch that boosted sales at the fast-food purveyor’s U.S. restaurants. That savvy move is becoming a bit of a burden early in 2017. McDonald’s first debuted…
5 McDonald’s Marketing Moments That Would Make Ray Kroc Proud

In The Founder, the upcoming film about the origins of the McDonald’s global empire, traveling-salesman-turned-fast-food-magnate Ray Kroc (played by Michael Keaton) comes off as both visionary and villain. The word “Faustian” appears repeatedly in movie reviews to describe the character…
Jim Delligatti, Creator of the Big Mac, Passes Away

“Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.” While many may remember the classic Big Mac jingle, most have no idea who actually invented the popular burger. McDonald’s franchisee Jim Delligatti created the Big…
McDonald’s to Expand Table Service in Break With Tradition

McDonald’s Corp. plans to offer table service at all of its U.S. restaurants, upending decades of fast-food tradition in a bid to placate pickier customers. Table service is currently in about 500 locations, but will be rolled out to the…