Sonic Corp. Promotes Two Marketing Executives

To continue SONIC’s marketing momentum, James O’Reilly named chief brand officer and Todd Smith named chief marketing officer Oklahoma City, OK  (RestaurantNews.com)  Sonic Corp. (NASDAQ: SONC), parent company and franchisor of the nation’s largest chain of drive-in restaurants, today announced the…
SONIC Announces the Return of Pretzel Dogs – With a Twist

Introduces new Chili Cheese Pretzel Dog to lineup Oklahoma City, OK  (RestaurantNews.com)  SONIC® Drive-In (NASDAQ: SONC), the nation’s largest chain of drive-in restaurants, today announced Pretzel Dogs are back by popular demand. In addition to the Cheesy Bacon Pretzel Dog and…
SONIC Drive-In Continues to Recruit Top Talent for Accelerated National Growth

Steve Bailey and Craig Sherwood join franchise development team targeting substantial growth in key consumer markets Oklahoma City, OK  (RestaurantNews.com)  SONIC Drive-In (NASDAQ: SONC), the nation’s largest chain of drive-in restaurants, today announced the hiring of Steve Bailey and Craig Sherwood…
SONIC Introduces Crunchier, Bolder Super Crunch Chicken Strips

Guests can now enjoy All White-Meat Chicken Strips packed with an unprecedented crunch Oklahoma City, OK  (RestaurantNews.com)  SONIC Drive-In  (NASDAQ: SONC) has added a craveable creation to its menu lineup with the introduction of new Super Crunch™ Chicken Strips. By adding…
SONIC Drive-In Strengthens Senior Management Team as Growth Accelerates

John Budd joins the team as chief development and strategy officer Oklahoma City, OK  (RestaurantNews.com)  SONIC Drive-In (NASDAQ: SONC), the nation’s largest chain of drive-in restaurants, today announced the hiring of John Budd in the newly created role of chief development…
SONIC Marries the Best Bites of Summer with New Pretzel Dogs

For a limited time, guests can enjoy a premium beef hot dog, nestled in a warm, soft pretzel bun Oklahoma City, OK  (RestaurantNews.com)  For a few glorious weeks this summer, when baseball season is in full swing, people will no…
SONIC Sweetens the Morning Hours with New Cinnasnacks

Timing is Perfect as New Study Reveals Nearly Half of Millennials are not Morning People Oklahoma City, OK  (RestaurantNews.com)  Not a morning person? You may not be alone. According to a new survey conducted by Harris Interactive, nearly half (46…
SONIC, America’s Drive-In, Strengthens Franchise Development Team

Bob Franke and Thomas Kessler Bring Decades of Experience to Support SONIC’s Growth Oklahoma City, OK  (RestaurantNews.com)  SONIC (NASDAQ: SONC) today announced the expansion of its franchise development team with two additions to its management team: Bob Franke, senior vice…

Chairman and Chief Executive Officer Will Assume the Title of President Oklahoma City, OK  (RestaurantNews.com)  Sonic Corp. (NASDAQ: SONC), the nation’s largest chain of drive-in restaurants, today announced that Scott McLain, the company’s President, will resign from the position effective…

Cliff Hudson, chief executive officer of Sonic Corp., talks about the company’s menu expansion and growth strategy. He speaks with Sara Eisen and Tom Keene on Bloomberg Television’s “Surveillance.” (Source: Bloomberg)

SONIC®, America’s Drive-In®, opening at 6 a.m. or earlier to offer half-price Breakfast Burritos all day November 23 Oklahoma City, OK  (RestaurantNews.com)  Black Friday early birds fighting fatigue on the unofficial shopping holiday can rest easy and refuel at SONIC…

Classic and Limited-Time Asiago Caesar debut in advance of National Sandwich Day Oklahoma City, OK  (RestaurantNews.com)  With the growing popularity of chicken among diners, SONIC has introduced two new Premium Chicken Sandwiches to give guests the most bang for their…

New management and Director of Operations to implement enhanced marketing campaign and new service initiatives. Hudson Valley, NY  (RestaurantNews.com)  Daser Restaurant Group, licensed franchisee for SONIC Drive-Ins throughout the Hudson Valley, announces a major management and strategic makeover. With a…

Announces Date for Third Quarter Fiscal 2012 Earnings Call Oklahoma City, OK  (RestaurantNews.com)  Sonic Corp. (NASDAQ: SONC), the nation’s largest chain of drive-in restaurants, has announced that estimated system-wide same-store sales for the fiscal third quarter, which ended May 31,…

Cliff Hudson, Sonic Chairman & CEO, offers the real story on price pressures from the front-line. Sonic is the country’s largest chain of drive-in restaurants. Visit msnbc.com for breaking news, world news, and news about the economy

Taxpayers cash in on half-price drinks and slushes at SONIC, America’s Drive-In Oklahoma City, OK  (RestaurantNews.com)  Taxpayers can take their first deductions of the year on April 17 – Tax Day – with refreshing, half-price drinks from SONIC, America’s Drive-In.…

Sales Strengthen in Second Fiscal Quarter Oklahoma City, OK  (RestaurantNews.com)  Sonic Corp. (NASDAQ: SONC), the nation’s largest chain of drive-in restaurants, is presenting this week at the Bank of America Merrill Lynch 2012 Consumer Conference. A link to the webcast…

Give Limeades for Learning voters an A+ for awesomeness. They voted in record numbers for their favorite teachers’ projects throughout the fall as part of SONIC Drive-In’s annual national cause initiative, resulting in 1,471 projects funded and $714,230 donated to…

SONIC, America’s Drive-In, is keeping things toasty with the addition of two new TOASTER MELT Sandwiches to its menu during November and December. The new offerings are available for a limited time in two tasty varieties: the Bacon Cheddar TOASTER…

SONIC, America’s Drive-In, is adding three new additions to its team of breakfast burritos. Each of the new burritos – The Ultimate Meat & Cheese Breakfast Burrito, The Fiesta Steak Breakfast Burrito and The Steak & Egg Breakfast Burrito –…

The humble hot dog is getting a rebuild from four different angles thanks to SONIC, America’s Drive-In. The nation’s largest chain of drive-in restaurants is unveiling a line of four Premium Beef Hot Dogs in what the Rachel Ray Show…