Chipotle Mexican Grill Inc.’s success with hormone-free dairy products, naturally raised meat and local produce has the restaurant chain taking its message to a broader audience. The Mexican-inspired fast-casual chain released an animated video to movie theaters last week, and…

New restaurants aren’t particularly newsworthy, but this is the first concept that Chipotle Mexican Grill (CMG) has introduced outside of its burrito-rolling stronghold. Everyone’s watching ShopHouse the way a high school phenom athlete is being scouted. In a few years,…

Chipotle Mexican Grill Inc. (CMG) Chief Executive Officer Steve Ells said his new restaurant, ShopHouse Southeast Asian Kitchen, was born during a two-week eating spree in Thailand and Singapore last year. “I was very inspired by Southeast Asian food and…

Chipotle Mexican Grill has produced a new stop-motion animated short film called “Back to the Start” that depicts a farmer’s journey to sustainable farming. The film — a first for Chipotle — was directed by London-based Johnny Kelly and features…

Chipotle Mexican Grill has created the “Chipotle Cultivate Foundation,” a new foundation aimed at supporting people, organizations and institutions that are committed to making a better, more sustainable future. “For more than a decade, we have been working to improve…

Chipotle Mexican Grill’s co-CEOs Steve Ells and Monty Moran today announced the promotion of the company’s 200th Restaurateur, a position reserved for its most elite restaurant managers who are all hand picked by the CEOs. Chipotle’s Restaurateurs are powerful leaders…

Chipotle Mexican Grill has unveiled additional details for its new restaurant concept slated to open this summer. The concept, ShopHouse Southeast Asian Kitchen, is inspired by the traditional shophouses found throughout Thailand, Malaysia, and Vietnam. Shophouses are classical two or…

For the last five weeks, Chipotle Mexican Grill has wrapped its signature burritos in gold foil to call attention to the premium quality ingredients it uses to make all of its food. Now, the company is calling on customers to…

NBC has launched a promotion offering free Chipotle food for anyone who watches a 90-second promo on Facebook for the upcoming show America’s Next Great Restaurant. The network is using an app on the show’s Facebook Page where, in exchange…

A small team from Chipotle Mexican Grill (NYSE: CMG) led by founder, chairman and co-CEO Steve Ells is working on an Asian restaurant concept that follows the Chipotle model. The company plans to open one Asian inspired restaurant in 2011.…

Chipotle Mexican Grill (NYSE: CMG) today announced that it will participate in the launch of Facebook Deals, which enables people to easily find and redeem deals at nearby businesses when they check in using Facebook Places. Chipotle will offer a…

A deliciously simple mathematical formula has transformed Chipotle from a single Mexican restaurant into a nationwide fast food chain with a cult-like following. The menu posted in each of its 1,000 fast-food restaurants is limited to just four main items…

Chipotle Mexican Grill, the national chain of burrito restaurants, opened its 1,000th restaurant today. The 1,000th restaurant, located in Flower Mound, Tex., is a milestone that, according to Chipotle founder, chairman and co-CEO Steve Ells, was never supposed to happen.…